Creating New Balloon Customers for Valentine’s Day

Creating New Balloon Customers for Valentine’s Day

  The month of LOVE is a great time for balloon sales if you make a plan and take action! You SELL what you SHARE
  • Create balloon designs that you want to sell, post them on your website, social media and in email to your past clients and mailing list with a call to action when they need to order by.
  • Call target clients and let them know what services you are offering and close the sale!
  • Take action today!
Potential Decor Clients:
  • Father Daughter Dances being held at local schools or churches
  • Car Dealership
  • Retail stores wanting to draw in customers
  • Jewelry Stores
  • Restaurants that host romantic dinners
  Decor inspiration from a TV appearance Sandi Masori of Balloon Utopia did with a puffed Link Heart – big and makes a great backdrop for photos or decor in a large space. Can be rigged from the ceiling with a clik clik mag pole and large ring magnets.   For Directions on how to make this heart click this link to The Very Best Balloon Blog by Sue Bowler CBA Another resource for design ideas is Betallic.com and register to gain access to the b-gallery and type Valentine’s Day.   One of my favorite sleek columns is topped with a Chain of Hearts. I created these for a Valentine’s Day Dance at a local church years ago!   Delivery Ideas If you don’t have access to helium – no problem when you focus on air filled delivery pieces. You can go bright and bold or traditional Valentine’s Colors. P.S. People celebrate birthday’s in February and all year long, you don’t have to limit yourself to marketing just for Valentine’s Day in February. Rachel Porter from Balloon Splendor started her balloon business as as single mom, delivering lovely balloon flower bouquets from her home. Here are two of her lovely sellable designs. Pick colorful containers from your balloon distributor or a local retailer to fill with your beautiful balloons. Choose from clay and plastic pots, tins, gift boxes, baskets or vases.   Another delivery idea that I created while at Florida Super Jam are simple Heart Roses, and they you can put in a container or wrap with 160’s. With any arrangement you make you want to add some weight to them so that the piece stands up well. 6 inch hearts, and a 260 with 2 pinch twist make really cute arrangements. I used 3 stacked at different heights to make a fun design for your customers to show how much they love the recipient. You can create a variety of designs to offer, but keep it simple and clear messaging to make ordering easy for your customers. ***Make sure to charge well for you time and include the delivery fee if you are delivering the items. If you have a store you can set up for pick up in the store = remember to protect yourself and get paid IN ADVANCE before making any arrangements. Florist get paid BEFORE they make their designs and so should you!     Valentine’s Day can be a great time for sales for the balloon industry -but you have to make a plan, set pricing for profit and take action now to educate your customers and land the sales. If you wait till Feb 1st you may only catch a few folks last minute…start your marketing now! Would you like to have more structure to your marketing for your business? Do you struggle with Pricing for Profit? Do you wish you had a larger portfolio of Balloon photos to use in your marketing? If you answered yes to any of the above questions, Sandi Masori will be holding her last 5 week, Live Online Balloon Business Bootcamp starting February 1oth. Learn how to jumpstart your balloon business from “America’s Top Balloon Expert” Sandi Masori, “Balloon Coach” Joette Giardina, and “Queen of Pricing” Rachel Porter Check out the details and grab your seat today BalloonExpertSchool.com Bonus Instructors during one of the weeks of balloon business bootcamp will join us to inspire you with the amazing possibilities of balloons Award winning designers and industry legends, Rocky & Terry Toomey check out this amazing NYE balloon drop they orchestrated The balloon industry is Booming! If you want to make growth in your business, make an investment in your education from resources inside and outside the balloon industry. If you struggle with knowing what the best next step is for your business email me to set up a free 10 minute consultation of where you are and where you want to be to help you find the best training to fit your situation! Joette@ballooncoach.com Are you thinking about setting up a Kiosk in a Mall? Know that sales have been down in malls due to online shopping, you could lose a lot of money if you have a high overhead investment to be at the mall. To make mall sales work you must have a strong campaign to get people to the mall to pick up their items from you…DO NOT think that just because you go to a mall you will automatically have a ton of customers. Learn tips and tricks to increase your sales from our past webinar speaker replay you can purchase the replay on it’s own or purchase Balloon Boss Mastermind to have access to all our past webinars plus the balloon boss support program Mary Lou Kunka, Increase Your Seasonal and Holiday Sales     Your Partner in Success, Joette Giardina, CBA Mentor. Motivator. Speaker. balloonbosspro.com Email Joette@ballooncoach.com with any questions you may have.      

Packing List for FLOAT Balloon Convention 2019

Packing List for FLOAT Balloon Convention 2019!

  I am really looking forward to FLOAT 2019!   FLOAT is my favorite balloon convention! I met the founding producer of FLOAT, Steven Jones, at a large group build he hosted prior to creating FLOAT called Balloon Town in Ohio. The experience was full of learning new things and meeting wonderful people whose work I had seen online on Balloonhq (the place we used to go for online connections before Facebook was created…YES to those of you who are much younger than I…there was a time Facebook did not exist!) I missed the first FLOAT in 2008 due to a schedule conflict, but have been to every FLOAT since! From participant, to competitor to instructor and 2019 will be my third year as a sponsor for FLOAT! Come by the BalloonCoach.com booth in the vendor room on Monday and Tuesday from 11:30 am to 6 pm. I’d love to meet you in person and give you a small gift if you tell me you read this blog! A couple of the things that I enjoy about FLOAT are:
  • The variety of balloon manufacturers and vendors all under one roof! That is real life…using products and balloons from multiple places.
  • Spending time with balloon professionals around the world to see the similarities and differences in business around the world.
  • Great content for social media. Take a lot of photos and share that you are at an international event learning from the top instructors in the industry!
  • Many people do not realize our industry is an industry, so when I share that I’m taking courses from companies around the world it shows that I take my business seriously.
  • Building a network with other balloon professionals that I can reach out to when feeling frustrated, burnt out or needing help. FLOAT feels like a Family Reunion!
  • Get a boost of energy to keep growing my business and increase my motivation.
  • Increasing my knowledge. No mater if the class I attend is an instructor that I have heard before or even a subject I teach on, I always walk away with a golden nugget of information, it might be something I learned in the past but have not put into play in my business yet to a brand new idea that makes me more efficient or more profitable.
CLICK HERE for the online 2019 FLOAT convention guide you will get it in print at Registration of FLOAT. Packing and Prep List for FLOAT
  • Positive mental attitude
  • Smile and a good handshake
  • Check what the size and weight requirements are for suitcases from your airline
  • Put suit cases out a week in advance and start packing early so you are not totally rushed at the end.
  • Hotel and air reservation typed into calendar (AND printed out if needed)
  • Go to the FLOAT facebook page, on your phone and go to the post from January 11, 2019 with the updated schedule. It is a nice graph for each day Sat -Wednesday. SAVE each day of the calendar onto your phone photos so you can easily access the schedule on your phone while you are at FLOAT!
  • Delete photos from phone and tablet, camera or purchase additional cards to have room for over 1,000 photos!
  • Pack a lot of business cards! You are meeting hundreds of new people it’s great to share cards to network after event. Seriously 450 people will be there – bring lots of cards!
  • Portfolio or marketing materials that you may share during conversation to get ideas from others on improvements you can make
  • Bring a special baggie or container (pencil pouch from the dollar store!) or ladies even a cosmetic bag to put all the business cards in of the people you meet.
  • Pack your POWER CORD for all electronics (WBC 2012 Jani Blocker was nice enough to buy me a universal power cord when I left my laptop cord at home – not cheap!)
  • Pack an extension cord with multiple plugs! They come in handy in your hotel room since we all have so many electronics! Make sure it is 3 prong, 3 plug end or power strip
  • If you have a back up power pack or battery for your phone – bring all you have as you spend full days away from a power plug!
  • Hand held luggage scale you can purchase at Walmart or online, helps from extra fees at check in at your flight.
  • Chap Stick (the air is dry in St.Louis in the hotel..heater will be on due to cold outside)
  • Hand lotion
  • Jacket or sweater
  • If you plan to go site seeing or to grocery store or out to meals a winter coat, gloves, hat etc it’s going to be COLD.
  • Logo clothing to show off your brand
  • Backpack or day bag to keep your notebook, notes etc in from class to class
  • ORANGE clothes or accessories for Sunday night Kick off party! You will see some fun and wild orange costumes, wigs, boas to simple orange t-shirt. Trust me you want to wear something orange to this fun kick off event to show your FLOAT spirit!
  • Clothing for the Wednesday night Designer Awards Gala, theme “The Magical Garden” wear something Green, it can be your jewelry or accent piece
  • Ladies will be in fancy pant suits to elegant gowns.
  • Gentleman will be wearing suits and some even a tux…so dress your best
  • At least 1 Pair of scissors in your checked luggage for jams and hands on classes.
  • Hand pump for jams and hands on class
  • Vitamins or Emergen-C! Typically you get lack of sleep and you are hanging out with about 800 people so keeping healthy is key!
  • Notebook, it’s nice to have extra pad of paper for notes
  • Pens – easy to lose a pen or run out of ink
  • Highlighter if you like to highlight notes during class
  • Gum/Mints
  • Travel cup, water bottle or money to buy one to have beverages in class and in your room
  • Travel Kleenex
  • Nail clippers and file, with all the balloon work you are bound to break a nail!
  • Static spray (heat will be on in hotel)
  • Swimsuit there is an indoor pool and hot tub at the host hotel.
  • FILES for the weeks events. If you are running crews while you are away and plan to be in touch with your crew. Email the information to yourself if you wish to review.
  • $$$$ You will want to have some cash and credit cards ready for meals and purchasing items from vendors on Monday and Tuesday , stop by and see me at the BalloonCoach.com booth!
  • IF at all possible plan for a full 8 hours of sleep night before your flight. Once you get to FLOAT it is easy to lose track of time and be up in the lobby talking to a new friend til all hours of the night and morning!
  • Favorite granola bars, nuts, dried fruit etc. as many times you don’t take time to eat because you are visiting with people, good to keep your energy level up.
  • Hand Sanitizer
  • If you have a BalloonCoach T-shirt, Bag or Button from Past event please bring with you. Wear your BalloonCoach T-shirt on Monday! Thank you!
  TIPS While at Convention Make friends with someone who has a car or split taxi or Uber cost and run to a store to grab snacks and food for your room to reduce food cost. Volunteer to work on the hands on builds, teacher prep, or competition teams to learn new techniques and make new friends. NO EXPERIENCE needed to help with group builds -just find out where they are going on at and jump in and help! Be proud to say “Hey, I helped make that and I know with confidence I can recreate it for my client” When meeting new people that you do not want to forget take a photo of them with their name tag up by their face, this way when you return home and your memory is mush from meeting hundreds of new people you will easily be able to reference back to who is who! 2014-03-28 21.13.42 2014-03-28 21.13.47   Brenda Eng and Pearlyn Tam from Singapore After meeting at WBC they then came back to the USA for FLOAT 2014, and then WBC 2016, I enjoy spending time with people from around the world that share my passion for the Balloon Industry! Lots of fun memories are about to be created!           Eat meals with different people. It’s great to see old friends, but make some new ones too! IF you are not an outgoing person,and have a hard time meeting new people, relax and say hello! Send me a PM on Facebook Joette Meyers Giardina and I’ll be glad to introduce you to people! Networking is one of the main reasons I attend conventions. YES I want to learn from the classes. But the friendships I have made over the years from conventions have been my support system to grow my company and lead to many wonderful travels. *** Remember, lots of business cards!***   Show your support for the event you are attending.
  • Post on Social media you are attending the event (let your customers know you are continuing your education)
  • Purchase items from those folks at the vendor showcase, No, you can’t purchase everything. But realize the reason people are selling items is to help make back the money they invested in the event. I do my best to support distributors that attend conventions and that provide education for the industry (something to think of next time you go to look for who to buy your balloons from)
  • Post thank you messages, and send a note of thanks to the company or people who organize the event you attend.
  • Give your honest feedback on what you liked and what can be improved in the future
  • Putting on a convention is a huge undertaking. Take time to thank the producers, staff, instructors and sponsors.
  • As you post photos in the future of jobs you land, or increased income from classes you take give a shout out to the teachers and event you learned from
If you have a ticket to FLOAT you are invited to join Liz Romani and I on Tuesday, January 29th at the lunch break, at the hotel for a special Lunch, Learn & Profit Presentation. Liz shares how she grew her balloon sales from $9,000 a year to over $100,000 a year in 3 years by taking action on what she learned at FLOAT and Promotions & Profits workshops. Cost is just $50 to cover the cost of the Hotel Catering the Southwest Buffett in the convention area. The Learn part is sponsored by BalloonCoach.com you will get a workbook plus a follow up webinar on February 11 th at 9 pm EST to help you stay focused on your goals after returning home. We forget 90% of what we learn if we do not take action on it…this program will assist you in making the most of your investment in FLOAT Grab your ticket today while supplies last! click here to reserve your seat! Your name will be on a list as you check into the lunch..you do not have to bring “a ticket”   Your Partner in Success,           Joette Giardina, CBA Mentor. Motivator. Speaker. Join us in Orlando for Promotions & Profits Retreat Orlando November 11 – 15 2019 Purchase your 1/2 price ticket by January 31st – payment plans available. Learn online 24/7 from anywhere in the world at BalloonCoach.com Email Joette@ballooncoach.com with any questions you may have.  

3 Steps to Making Your Balloon Business Dreams Reality!

3 Steps to Making Your Balloon Business Dreams Reality!

I am a firm believer that you have the power to make your dreams come true, overcome obstacles and come out on the other side braver, stronger and experiencing the life you dream of. I believe this, as I have experienced it. It’s not an easy road, and there will be struggles. There is something magical about being a balloon professional. We bring JOY to the world. Think about it…a world without balloons would just not be as FUN and colorful! What do you enjoy most about working with balloons? For me it is that magic I create when I walk into a dull room that has not color or life and when we are done our client is overjoyed and sings our praises saying we exceeded their expectations! To me that is the best compliment and a wonderful feeling.     There is something magical about working with balloons, brining a client’s vision to life and being able to set the tone for people to have a memorable celebration or event that makes me happy. If you are starting out in the balloon industry, or working on taking your business to the next level I invite you to click below to watch a free webinar that covers the 3 Steps to making your balloon business dreams reality. You can listen to it while driving in your car to events or taking your kids to school, doing computer work, or while inflating balloons – just put on a headset and enjoy!
  Daily, I work with balloon professionals around the world as they come up against obstacles and are searching for solutions to help them take the next step forward in their business. I have been blessed in this industry since 2003 by investing in education and networking with some of the most successful companies in the balloon industry. I bring that experience and knowledge to the balloon industry through webinars that can be watched 24/7 at your finger tips to access when you need the information.   I also offer one to one and group coaching via Balloon Boss Mastermind. When I started my balloon business full time in 2003 I felt lost and unsure of where to turn for support – thus I created the resources I wish I would of had at my fingertips in BalloonCoach.com so you can experience success quicker than I did! BalloonCoach.com was created to provide training and support systems to help you grow your business each step of the way and surround yourself by like minded individuals. Ready to crush your goals in 2019 and would like some tools and support as you grow – this is your invitation to join us in Balloon Boss Mastermind. I wish you many blessings in the New Year! Take Action Daily and you will see your dreams come true!   Your Partner in Success,
Joette Giardina, CBA
Mentor. Motivator. Speaker.
Take your business to New Heights!
Join us in Orlando November 11-15, 2019
Payment plans available or Pay in full!