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June 2019 Webinar
The Power of going ALL IN!
Balloon Bar DSM
Tuesday, June 25, 2019, 9 pm Eastern, 8pm Central, 6 pm Pacific
The Power of going ALL IN!
Jackie Servellon owner of Balloon Bar DSM will share the power of jumping into your balloon business with both feet and using the power of social media to reach your target market.
Jackie Servellon is the owner of Balloon Bar DSM a modern balloon boutique specializing in custom balloon installations + event decor. Located in Des Moines, IA, you can find Balloon Bar DSM here:
I am from a small town in East Tennessee where I went to college to study Spanish and Marketing. My career started in hospitality working for a local restaurant that was a catering company and event venue until I started college at East Tennessee State University where I graduated with a degree in Spanish and Marketing. During college, as a way to combine my experiences in the event industry, my passion for the Spanish-speaking community and marketing, I founded the Corazon Latino Festival in 2010 in Johnson City where I coordinated all components of the event from the marketing, sponsorship sales, vendor recruitment, media, advertising, entertainment and volunteers. It was then that I knew I would eventually have my own business, but it just wasn’t the right time or place. I moved to my current city Des Moines, IA in July 2011 where I went straight away working in restaurants and Social Services in various marketing, case management and program coordinator positions until Feb. 2019.
I am a mother of 2 small children, ages 3 & 6, and wife to an immigrant from El Salvador. We live simply, save aggressively and work together to make a stable, loving life for our family.
Last year, 2018, I was working a full-time job in social services as a Bilingual Re-Entry Coordinator specializing in career services youth facing barriers to employment due to criminal backgrounds. Additionally, I was working a part-time job as a way to save up money so I could buy a house before the year came to an end.
At the beginning of the year, my siblings and I found out that our sister, at just 39 years old, had been diagnosed with Stage 4 Uterine Liomyosarcoma that had grown into an inoperable tumor. After several months of working with local Indian Hospitals where she has traveled alone, and the US Consulate, we were able to get her back into the US where she passed away just a few weeks later in April 2018. During this time, as a way of coping with her passing and a tsunami of grief, I began seeking out tactile ways of keeping my mind off of what was going on, so I decided to try creating some of the beautiful organic balloon designs I had seen while scrolling through Instagram. I did this from April – July 2018. Little did I know that this would grow into what it has!
After her passing, in August 2018, I left my part-time job, stopped doing balloons and in October, I took a leave from my full-time job to focus on healing. I picked balloons back up in during this time as way to keep myself busy and began to get inquiries for balloons while wrestling with how I could live my life to the fullest, spend more time with my children, and create a life that was meaningful. In February of this year, I realized I had the perfect opportunity to create that with my own business creating balloon art, so I went all in! In this short amount of time, this has allowed me to truly connect with other women and live my absolute best life!
I should mention that as soon as I picked balloons up, I always treated if it were just as important as a real job. I utilized Instagram and Facebook to let my friends and community know what I was working on and sought out strategic collaborations that would result in high public exposure and hitting my ideal target client.
I left my full-time job on Feb. 28, 2019 to go full-time in balloons and since then I have had massive growth and almost immediately began plling in corporate clients. I have been told by many event professionals in the city that I (Balloon Bar (DSM))have been responsible for changing the way they see balloons. It used to be seen as an old school, traditional decor method, but through creativity & serious digital marketing, it is now the “thing” everyone is buzzing about!
Since starting full time in March 2019 when I booked my first paid gig, to May 25, 2019, I have hit $19,970 in sales and have 12 inquiries waiting to be invoice, several which are corporate jobs! My small goal for the year was to earn $30K the first year and I am looking to hit that in my first Quarter! I continue to work strategically to form solid partnerships without going to every networking group in town. Additionally, I use social media marketing as my #1 tool for connecting with potential clients by offering behind the scenes views into my personal and business life through Instagram while publicly addressing social causes that are important to me, such as mental health and immigration.