Grow Your Balloon Business: Sell What You Share

Grow Your Balloon Business: Sell What You Share

The balloon industry creates a very visual product. When people see what they like on social media, your website or in a brochure they will request the decor they are most attracted to. Many businesses have difficulty when starting out to have a portfolio of designs to grab attention of their target customers. A great way to gain photos of beautiful balloon work is to attend hands on training. Back in 2003 when I started in the balloon industry, we did not have the magic of social media to help the industry grow. Today,  brand new balloon businesses can jump into action and create decor that catches their clients eye and thrive quickly. A mantra I have been sharing for years is “We sell what we share”.   If there is a specific type of balloon decor you do not wish to create, then don’t share those designs on your website or social media.  For Party People Events we prefer to create decor that any of our staff members are able to assemble and deliver.   Classic decor, columns, arches, three foot balloons, three foots with lights, neon decor with lighting are our go to items.  Part of our team have the training and skills to make very detailed pieces of art, however those are much more time consuming and cannot be duplicated by every member of our team. One way to build your portfolio as you grow your thriving balloon business is to invest in online and in person training that gives you access to the knowledge of how to create eye catching decor and then practice those designs and get them out for your target client to see. I would like to introduce you to a company that has done just that. Meet Paul and Gayle of Balloons by Gayle, from Fort Myers, Florida.                 Gayle and I originally connected online through a Facebook group, and she attended the first Balloon Coach business building workshop in Orlando in 2016, Bridge the Gap to Success, then in October of 2017 brought her husband to Parade, Promotions & Profits. They returned again for Promotions & Profits Retreat Orlando 2018.  During the Balloon Coach Hands on Workshops we have professional photography taken for the alumni to use in their marketing when they return home so they can Sell what they Share. Leaving with the knowledge how to make the designs is a great accomplishment, and confidence to price for profit is a great combination for growth. Designs created at Promotions & Profits Retreat Orlando 2018             Designs created by Balloons by Gayle September 2019 inspired by what they learned at Promotions & Profits Retreat Orlando.                   Gayle how did you hear about Balloon Coach? I was a follower of Joette Meyers Giardina on facebook since 2014, she was my very first balloon friend.   I then saw a post of Balloon Coach a short time after teaching myself by watching YouTube.  I said “I need this”.  When I sawy you were holding Bridge the Gap to Success in Orlando in November of 2016, I talked to Paul about how I want do do balloons and decided to take the opportunity and start with some good teaching.   After I met Joette in person, I knew what I wanted and needed to do to grow a balloon business. How did you decide to have your husband Paul become a part of your balloon business? When the next Balloon Coach training came up in Florida, October of 2017,    Paul had been helping me with the framing and set up so I wanted him eot also touch the balloons so I decided he needed to come with me to Parade, Promotions & Profits Orlando.  He loved it so much and learned so much.  That is when we decided to push onto the next level of our business.   Promotions & Profits Retreat Orlando 2018 was when we really starting networking and just getting out into the community to promote Balloons By Gayle. Having two trained people is so much easier when you have to trouble shoot and run ideas and solutions off each other.  Now being married to your business partner can also be a challenge but in the end it is so worth it. What is the Purple Tie Ball and why did you provide decor for the event? The organization that holds the event is One Way Out Ministries, they help get women out of human trafficking and also drug rehabilitation.  This is an organization and mission I wish to support and have seen so many women grow and turn their lives around. How do you gain new customers through going to strike your events? With large scale events where I know there are a lot of people, I always like to make sure I have my Balloons by Gayle shirt on, arrive a bit early and stand outside with my Magpole which people get attracted to.  As people are leaving the event they notice my logo on my shirt and they come over to talk to me and ask me what services I provide. During the strike of the Purple Tie Ball I had six really good contacts, mostly event planners and other business owners come up to me and ask for my card.  I immediately booked two jobs and have put out multiple quotes from that one event.   Thank you Gayle for sharing your story, tips and hints with fellow Balloon Professionals to help our industry grow.  When people experience professional balloon decor they think of all the different events that they want to purchase it for.   One of my favorite quotes is, “We don’t know, what we don’t know.”   Most of our target clients have no idea how balloon decor done right can transform a venue into a memorable occasion and bring their event to life.  Creating opportunities for your target market to SEE what you can do in person and via photos is a top key to success.  Grow Your Balloon Business: Sell What You Share!!   So make sure you are sharing quality, high profit designs to grow your thriving balloon business! BalloonCoach.com online and in person training was created to help overwhelmed balloon artists create Thriving Balloon Businesses.  I share my personal experiences  working in the balloon industry full time since 2003,  along with training from the network of balloon professionals I have had the honor of learning from throughout the years. I invite you to become a part of our online community by starting with our facebook group Balloon Coach Community – where we focus on business building topics. Looking for ongoing online training and support I encourage you to join Balloon Boss Mastermind  If you would like to experience hands on learning first hand then email Joette@BalloonCoach.com to find out about the next hands on opportunity available to meet your needs.  Private and small group classes are available in Lakeland, Florida at the Balloon Coach workshop and Party People Events behind the scenes work shadow programs. Grow Your Balloon Business: Sell What You Share! Your Partner in Success, Joette Giardina, CBA Founder BalloonCoach.com Grow Your Thriving Balloon Business Join Balloon Boss Mastermind

Steps to Transition From Hobby to Balloon Business

Steps to Transition From Hobby to Balloon Business

Welcome to the wonderful world of balloons! One of the top questions I hear from those new to the industry as Balloon Coach is “how do I become a real business?” If you want to create income or already are getting paid for your services, take time RIGHT NOW and click the link below to read these important tips from the SBA! Small Business Administration is a great resource! Many people get so excited about creating the balloon decor and thrilled that people are willing to pay them for what they are doing, that they don’t take time to look into all the steps of creating the business! Many times local chapters of the SBA hold seminars and training to help you get started and connect you with local resources. Another great resource for local business mentors to get an understanding of the expectation of a business owner in your city and state is Score.org If you know what you would like your business name to be, I encourage you to go to Godaddy.com or another resource to search and see if the name you want to use is available as a .com. If you do .biz, .org etc then someone else already has your name as a .com and people may end up on their website rather than yours. Before you BUY the name, go to register your DBA and see if the name you want is already taken by someone else. More information on how to register is in the SBA link above! Other steps to take as you become a balloon business: *Business license *Resale License to buy balloons wholesale *Collect Sales tax and remit to the state monthly or quarterly depending on your sales and state laws *Liability Insurance *Possible Commercial insurance for your vehicle *Inflation Equipment *Purchase balloons and products from Balloon Wholesalers.     Check out this blog for those resources.   bc coaching works!If this process seems a bit much for you to take in and you would like help creating your business plan, marketing and a place to problem solve with other balloon professionals check out the resources to grow your business visit BalloonCoach.com, click on Mastermind to check our our group coaching program and online training giving you support from a Balloon Professional who has been in the industry full time since 2003. Contact me directly with any questions Joette@ballooncoach.com We can arrange one to one coaching if needed to go over your business strategy. Balloon Boss Mastermind gives you access to over $2,500 of online training at your finger tips 24/7  for just $97 a month.   Balloon Boss Mastermind members have a private discussion group to share tips, successes and problem solve situations! Plus our live Balloon Boss Mastermind call the 1st Monday of each month and continued support. If you don’t feel you need our group coaching support but would  like getting perspective from successful business around the world – Sign up now for our Webinars! BalloonCoach.com  at just $47 a month, while an active subscriber you get access to all the past replays since Sept 2015 from over 40 different instructors around the world sharing their tips and hints to help you save time and money as you grow your business.   To check out a FREE mini webinar on gaining schools as a client, click on this link for a 25 minute replay with some of my tips on Marketing to Schools. School Spirit, Homecoming and Prom No matter what stage you are in with your business, gaining insight from others who are in the balloon business allows you to get on the path to success quicker. I look forward to supporting you as you grow your Thriving Balloon Business! Your Partner in Success, Joette Signature 1         Joette Giardina, CBA Mentor. Motivator. Speaker. Take Your Business to New Heights! BalloonCoach.com Join our Facebook Group Balloon Coach Community  

5 Tips to Increase Your Balloon Sales During the Final Quarter of the Year

5 Tips to Increase Your Balloon Sales During the Final Quarter of the Year Imagine yourself on New Year’s Eve, as you prepare to ring in the new year. Clinking champagne with friends and family, or as you preparing to pull a balloon drop. As you reflect over your accomplishments of this past year, what is the magic number you want to celebrate? The last quarter of the year – October, November, December – tends to be one of the most profitable times of the year for a balloon business. Are you READY to jump both feet forward to make this your most profitable quarter ever? Here are 5 tips to increase your balloon sales during the final quarter of the year:
  1.  Write down a goal.
  2. Identify your target clients to make that goal reality
  3. Create an action plan to reach out to those clients
  4. Take action daily to book out your calendar
  5. Establish your support team to make that goal reality
Let’s break that down a bit. Write a Goal.  If you don’t know where you are going, how do you expect to get there? Set a number, either:
  • An end of year sales goal
  • Number of new clients you want to service
  • Total number of balloon drops or decor set ups for New Year’s Eve
  • How many Christmas Parties you want to decorate
  • Number of Birthday parties you want
Bottom line: write a goal of some type that is measurable. Identify your target clients to make that goal reality
  • Not everyone is your customer, so do not waste your time fishing in a pond that does not have the money to pay you a profitable price.
  • Who do you enjoy servicing that has the money in their budgets and values quality balloon decor and service?
  • You don’t have to target just 1 specific person. You can market to a variety of people.
Create an action plan to reach out to those clients
  • Write out what you will do to gain access to the people you want to work with
Take action daily to book out your calendar
  • Building a thriving balloon business takes daily focus and action, not just waiting on the phone to ring
  • Set a schedule for success of tasks you will do each day, or throughout the week to gain new clients.
Establish your support team to make that goal reality
  • Growing a thriving balloon business takes a lot of time and energy. It is easy to work 80 hour weeks and get burnt out.
  • What are the things you do not enjoy doing in your business that you would like help with?
  • Seek out people with the skills and availability to help you from small task to inflating and going on jobs with you.
  • Team work makes the dream work.   I get to witness the power of a team daily as the marketing manager for a $600,000 a year balloon business now.   Each member of the team plays an important role to allow Johnathon Gerber to be a Business Boss of Party People Events, rather than a worker bee.
When you look at that list do you feel overwhelmed or excited and ready to move forward? Growing a balloon business is not for the weak at heart. It takes focused energy and working daily to make your dreams reality. Would you like someone to help you feel empowered to make your dreams reality with training and support for your journey to ROCK your end of year sales goals? I remember how alone I used to feel in my business journey when I started out in 2003 and how many times I doubted my ability to grow my business.  I’m so glad I invested in my training and building a network of balloon professionals who had been in my shoes to encourage me on my journey and not to give up. The balloon industry is booming and you are in the right place at the right time. In our Balloon Coach online programs you have access to training from balloon professionals and business owners from around the world that share their secrets to success.  No need to waste time and money making mistakes, learn from our mistakes and successes to have a quicker path to success!  The online training is at your finger tips 24/7 Join us in Balloon Boss Mastermind – the minute you sign up you have immediate access to over $2,500 of online training.   Webinar replays to help you excel during the last quarter:
  • How to make and sell balloon drops   – Chris Potts
  • Gain more clients with clear brand messaging –  John Roquemore
  • Enhance balloon designs with florals & ribbon  – Cody Williams
  • Beyond Likes   Make the most out of your instagram – Serena Waller
  • 3 C’s of growing your business and staying sane  – Dianna Glandon
  • How to find new customers online starting today – Brandon Turpin
  • Elevate your enthusiasm to increase sales  – Liz Romani
  • Digital Business systems for balloon professionals – Chris Adamo
  • Seven steps to success – Stuart Davies
All these webinars and more are a part of our online training available to you 24/7 to listen to while you inflate balloons, work at your computer or take care of other chores. When I started in the balloon industry in 2003, I never dreamed that today I would serve as the marketing manager for a balloon business that does over $600,000 a year in sales. Johnathon Gerber, who purchased my company back  in 2015 has built a strong team to make his vision of being a balloon boss a reality, one step at a time. If you would like to have hands on training from a team, I’m delighted to announce that in addition to our online programs and  yearly training in Orlando,  BalloonCoach.com and Party People events is now offering dynamic behind the scenes one to one training experiences in Central Florida. To apply for the program email Joette@ballooncoach.com In the subject put Hands on Training.    We will send you a form to fill out with the details of pricing and requirements to come work in our Auburndale Florida Warehouse with Johnathon and his team to focus in on your goals and see behind the scenes the systems Johnathon has put into place.   Your Partner in  Success,         Joette Giardina, CBA Mentor. Motivator. Speaker.