2019 Tour – Balloon Training with Balloon Coach Joette Giardina, CBA

2019 Tour – Balloon Training with Balloon Coach Joette Giardina, CBA

  Balloon Coach Joette Giardina, CBA has been in the balloon industry full time since 2003, based in Lakeland, Florida. Over the years Joette, grew her home based business to over $150,000 a year in sales through investing in balloon training, networking in the business and events community in her area and taking sales courses to improve her sales conversation to increase sales. Studies show that 30 % of most businesses fail in the first 2 years, 50% fail during the first five years and 66% during the first ten years. Being a balloon business owner can be overwhelming at times. This summer, Joette is bringing tips from 16 years full time in the industry to help you build the business of your dreams. In 2015 she sold her decor company to coordinate online and in person business building training for the balloon industry. Giardina continues to serve as the Marketing Manager for Party People Events that now grosses over half a million dollars in sales a year. Joette understands the daily obstacles faced by balloon business owners and brings you the tips that have helped Party People Thrive! After many requests from Balloon Coach members around the United States, this summer Joette and her husband Brian are packing up their inflators, Clik-Clik Magpole, UV lighting, Uplighting, pipe and drape, balloons, fun prizes from sponsors and workbooks to spread tips to help you grow Your Thriving Balloon Business! Thanks to our generous sponsors the full day class is only $150! Click here for full details and save your spot! Join BalloonCoach.com’s Joette Giardina on her 9 city tour. With years of experience in operating her own balloon business and coaching balloon professionals, Joette answers some of the most prominent questions artists have today. Additionally, Joette will teach you tips on choosing the right framing and rigging, along with tricks to foil and latex organic designs and neon lighting. This is a full day class packed with great information on how to choose the right design to recommend to your client, pricing your decor, closing the deal and more. Lunch is provided along with in-depth class notes, plus raffle prizes throughout the day. Don’t forget to bring your camera for decor photos and your business cards to network with fellow balloon pros! Definitely a class you won’t want to miss!   What will be covered in the class: • Backbone to Creating Profitable Balloon Decor – choosing the right framing and rigging • Tips & Tricks to creating profitable Foil & Latex Organic designs • Confidently educating your client on decor items best for their event • Lighting that increases the perceived value of your balloons • Checklist to price for profit • Quoting with confidence • Art of Closing the Sale • Overcoming Price Objections • Checklist for Creating Your Thriving Balloon Business and step into the role of Balloon Boss! BONUS: Everyone who registers by April 30th will get a link to a BONUS webinar on Thursday, May 2nd, 9pm Eastern, 6pm Pacific                   About the Instructor: Based out of Lakeland, Florida, Joette was always the one put in charge of organizing events and decorations for special occasions in college while studying for her Bachelor in Outdoor Recreation and Leisure studies. After working as an activities director and in social work, Joette decided to turn her creative passion into a full-time balloon business. In 2003, Joette purchased Party People Celebration Company. Joette is an award-winning designer, and most recently was presented with the Inspire Award by Betallic at FLOAT 2019 for creating new business resources for the balloon industry through BalloonCoach.com. In 2014, she sold her decor company, but she stays active in the company serving as part-time marketing director and crew leader for Party People Events that grossed over 1/2 million dollars in sales in 2018 and is growing. Joette serves as a catalyst in the industry for business education and increased resources by offering webinars, business coaching, and hosts the annual Promotions & Profits Retreat in Orlando near Disney Springs. Joette credits the success of both of her businesses in the balloon world to hard work and support from the extensive network of balloon professionals who inspired her throughout the years. We look forward to seeing you on the road this summer! While on the journey, Joette plans to stop by some balloon businesses, if you are on her route email Joette@ballooncoach.com Include the name of your business, full address and phone number to contact you. Are you unable to join us on the summer tour? Join us online for Balloon Boss Mastermind to have access to over $2,500 of online training and group coaching by Joette. Get some behind the scenes coverage from the tour! Balloon Boss Mastermind Your Partner in Success, Joette Signature 1           Joette Giardina, CBA Mentor. Motivator. Speaker. Create a Thriving Balloon Business! Balloon Boss Mastermind    

5 Tips to Creating Sales When Non-profits Ask for Free Balloons!

5 Tips to Creating Sales When Non-profits Ask for Free Balloons!

  When non-profits call your balloon company asking for donations, it can be a bit of a challenge not to get frustrated. Before the 5 tips, I want to give a bit of an overview so you know where I’m coming from. I have always been taught – to whom much is given, much is expected. I have a tendency to want to help others whenever I can and feel in my heart that giving back to the community I live in is important. I have also worked for non-profit agency’s in my careers prior to owning a balloon business, so I know what it’s like being that person on the other end of the phone saying “Hi this is Joette with _________can you please donate for __________.” When I purchased Party People Celebration Company in December of 2003 it was my first time being fully self-employed and running a business! I knew I loved balloons, enjoyed planning parties and wanted to be my own boss. Other than that I had NO IDEA what I was getting myself into! The previous owner of my company let me know that she gets a LOT of calls for donations, so that I would want to pick the ones I would want to give to, and give a discount to the rest. WHY give a donation to anyone? Many of the business people I respect have a special organization that they give money, or in-kind support to. The people I know who are extremely wealthy have many Non Profit Organizations that they give their time and money to, so I felt that it is the right thing for me to do the same. This Hot air balloon was created for a non-profit. The original call was asking for a donation, and I was able to turn it into a $1,000 budget (if it was a corporate client, I would of charged more). At $1,000 I was able to pay two staff to work with me, clear a nice profit and create something I had always wanted to build. I now sell the directions on how to build it and photos of the hot air balloon on my website has led to other great clients. (Those things would of not happened if I blew off the phone call asking for a donation!) bc business goals HA                 5 Tips to respond when a non-profit calls:
  1. Be Prepared. Know that your going to get emails, phone calls, and letters in the mail asking for donations from your company. Type up your response email now, have it as a template and all you have to do is copy and paste that response back in a reply to the email you get in your inbox. Use that same template as what to SAY when someone calls you. Do you give discounts, no discounts, or just business as normal? What ever your policy, follow up with the person as you never know if they may find a sponsor to pay for your decor.
  2. Show Interest in the event. Example when Laura from the Cancer Society calls you stating I would like for you to donate decorations for our upcoming Gala. Many people I know just state we don’t donate and try to get the person off the phone as quick as possible. Instead my approach is more like this: (put a smile on my face and think of Laura as every other paying customer) Hi Laura, thank you for calling Party People about your upcoming Gala, I’m so glad we were the first company you contacted about decor for your event. What is the date and location of your event? (this shows you have interest in their event and gives you information to see what you can suggest for them to purchase). We love working at The Lakeland Center, it’s a large blank slate that we transform with custom decor and lighting to create a memorable occasion for your guest. What is the theme of your event? (again gathering more information example we have many props and components to center pieces from past events I know we can offer at a deep discount and still make a profit). After gathering the information I state. A Masquerade ball – what an enchanted theme, I can see the men in their black ties, and ladies in their gowns. We can create a magical canopy over the dance floor, and elegant entrance to greet your guest as they arrive., centerpieces on the tables and room decor. The package for the items I have descriped retails for $2,000 , since this is a non profit we offer a 15 % discount so your total will just be $1,700. What is your email address so I can send you an invoice for the event. Well we don’t really have a budget, we only spent $500 last year on all the decorations, we did it ourselves and it just didn’t look very nice. So glad you called Party People Laura, for $500 we can create one of the items I described which is most important to you : a canopy over the dance floor, entrance decor, centerpieces or room decor? Over the years I became much more confident in the delivery of these statements and Won over many “can I have a donations” into paying customers – give it a try! As I always tell my coaching clients, if YOU DON”T ASK FOR THE SALE, the answer is always NO!
  3. Educate your caller. Hi this is John with the Kidney Foundation Walk. For June 20th we would like you to donate a balloon arch for the start of the walk, we see from your website you work with a lot of non-profits. (put a smile on your face and be glad to speak with him) Hi John, so glad you called Party People for your balloon decor! You are correct we do a LOT of WORK for Non-profits, as you know Lakeland is a very giving town, holding multiple fundraisers almost every weekend of the year. As you can imagine if I donated to every wonderful event you see on my website – I would have to be a non-profit myself! What decor caught your eye on my website? I really liked the pink a white arch you did for the Cancer walk for life in Bartow. Great that is a 30 ft garland arch on outdoor supports with Delivery and take down the total is $410, plus delivery and strike fee. Since you are a non profit we discount the arch 15 % so $348 and delivery fees based on time and location. (do not say anything else….do not set up your own objection just wait for John to speak) How much is the delivery fee? Where are we delivering to and what time? 5 am on Saturday to Downtown Lakeland. Your delivery fee is $75, and take down $75. We have some volunteers that can take down the arch. GREAT, you will just need to return the steel 2 ft by 2 ft bases and poles to me by 5 pm on Sunday. If not returned a replacement fee of ___________ will be charged. I will give you instructions on how to take it apart. Your total will be $423 what email address should I send it to and who do I make the invoice out to? Another response might be we only have $200 to spend. Then I give them the option of Topiary Balls on Stakes or 2 Columns.
  4. Written Policy: Have a written policy for what you donation procedure is. Many non profits ask for a Gift certificate or Item to put in a silent auction. Some balloon companies give every one a $20 gift cerficate with expiration date one year from the event for pick up only. I made gift certificate for $20 towards a decor order (client must pay delivery fees and have a minimum $200 order unless doing a pick up) If you wish to have a form people fill out and submit – create that. If you give 15% discount with proof of being a 501C Non profit have that in writing.
  5. Practice what you are going to say: The more you say creative things to get people to buy and smile when you talk to sound happy about their event the better the words flow when a live call comes in or you need to type up a response on facebook or an email. By educating my clients I cannot count the amount of times someone went from NO MONEY to sending me a check for $250 to $3,000 to work on a non profit event.
It’s all about being confident in yourself and the business you run, acting professional and overcoming objections. MOST people calling you for a donation are either a volunteer or NEW to their job. Many have NO idea how to ask a company to be a sponsor and pay for an arch or a column as a donation to an event. Over the years when people said “we don’t have money in the budget” I would say your total for what you requested is $300 when you find someone who can donate that money – give me a call and book. Sometimes it would happen that year, other times the following year as they now knew the amount to budget and ask for as they prepared their budget for the following years event. QUESTIONS to Consider
  • What is YOUR marketing budget for the Year?
  • How do you get your name out to the public without paying for advertising on TV, Radio etc?
  • Did you know people like to buy from people they Know, Like and Trust?
  • Do the people in your community know your business exist?
When I first started running Party People, I had only lived in my town for 3 years, so I did not know a lot of people. I did not have MONEY in the bank to spend on advertising, I was scraping by. One of the ways I built up people knowing that Party People existed was to be an In Kind sponsor for events. I would donate $200 to $2000 retail value of decor to be a sponsor for an event I felt strongly about and new my target audience would be attending. I would make sure I got tickets to the event so I could mingle with people and help them understand that Party People created the awesome decor in the room, and had an opportunity to see if they had need for decor during the year. Balloon Companies are not the only businesses that get asked to donate things. It happens to EVERYONE…all types of businesses. YOU determine which events will be best exposure to the TARGET CLIENTS you are looking for. Look at it as marketing dollars spent, to then have great photos of your work to put on your website, and KNOW the value of what you donated so when someone calls, I see you decorated for the March of Dimes Chef’s auction, I would like the same decor you are ready with “Wonderful, the total cost of that package to transform your space is $2,000 what email address should I send the invoice to?”   Are you looking for more support as you grow your thriving balloon business? Balloon Boss Mastermind provides you with access to online training 24/7 to help you on your road to success with access to group coaching so you don’t have to be on this journey alone. If you are new to ballooncoach.com I wanted to let you know we have many more blogs that have been written, some interviewing fellow balloon pros sharing tips on sales calls, creating professional quotes, hiring and much more! Ready for hands on training you can come to our annual Balloon Boss Pro Summit in Orlando to be one of 96 attendees with 18 amazing instructors from around the world. To be a part of the business conversation join us on facebook at Balloon Coach Community If you would like to be a part of small group or one to one training at our Party People Events Headquarters in Auburndale Florida email  Joette@ballooncoach.com Your Partner in Success, Joette Signature 1           Joette Giardina, CBA Mentor. Motivator. Speaker. Create a Thriving Business! balloonbosspro.com

Balloon Training: How to Select the Best Fit for You

Balloon Training: How to Select the Best Fit for You

  The Balloon Industry is BOOMING, thanks to social media sharing the amazing photographs of balloon decor around the globe! If you are looking to start a new balloon business or have an existing balloon company and in search of training, it can sometimes be tough to find what’s available in your part of the world. I am often asked, “How do I decide which balloon training is best for me to invest in?” Some may think I would automatically say, BalloonCoach.com, “we are the best”. Instead, I like to get to know more about you, your business, and what your desires are in the future to give you an array of places to locate training so you can make the best decision for you. So start with the following questions – get out a notebook and right down the answers. How do do you pick which is best for You? Write down – what your goals are for you balloon business:
  • Do you want to build a full time business with full time income?
  • Do balloons for church at no cost or for fun?
  • Entertainment focused or decor focused?
What are your Pain points, the areas you need the most help with?
  • Do you have obstacles that make it hard to travel so that online courses are currently a better fit?
  • Are you able to take time away from home to learn hands on?
Ways to FIND the support you need:
  • BalloonCoach.com
  • Check with your local distributor about classes
  • Check out your manufacturers for a distributors list and upcoming classes or conventions
  Click here to see the replay from a free webinar on How to Locate In person and Online training. We take you on a tour of great places to find the information you are looking for. Guest include Liz Romani, Johnathon Gerber, Jan Iiams, Eddie Heyland, Caity Byrne, Gary Ledbetter and Cody Williams.     I’m Joette Giardina, CBA (Certified Balloon Artist) I bought my balloon decor business in Lakeland, Florida in 2003, grew my company and sold it in 2015. I now serve as the Marketing Director for Party People Events as our company has grown to a team delivering over $500,000 of decor a year! Serving as the part-time Marketing director allowed me to create my full time passion of serving as a catalyst for new resources in the balloon industry. Now serving as a business coach, cheerleader and creating online webinars, master mind support groups, one to one coaching and dynamic hands on training. Working with a team of balloon professionals around the world to serve more as an Online Balloon Training University allowing you to learn from the successes and mistakes of balloon owners around the world, rather than just relying on hearing my story in balloons. I enjoy working daily with balloon professionals around the world to help them increase their knowledge and confidence. Bottom line is, “we don’t know, what we don’t know” When I started in the industry I had no idea what I was getting into and we did not have all the amazing online tools that are now available. I now have over 3 years of monthly webinars from our Passport to Success Program with the replays that are HERE waiting for YOU to take the step to listen to them and follow the steps to success given by amazing instructors from around the world. For just $97 a month investment you can be a member of our Premier Program which gains you access to:
  • All the Webinar Replays
  • Balloon Boss Mastermind Group
  • Weekly Steps to Success
  • Encouragement and support
  • Access to our Decor 101 program
Go toBalloonBossPro.com   If you would like to schedule a time to see if this is the right fit for you email Joette@ballooncoach.com Looking for a dynamic in person hands on experience focusing on sellable balloon decor and leaving with a marketing plan and professional photography to use in your business to sell it? Join us in Orlando Promotions & Profits Retreat Orlando 2018 Click the link above to see the details of our 9 person teaching team, schedule and guest hotel, Disney Springs Holiday Inn Orlando.   As you review different websites and trainings and select the right fit for you. The next step is preparing for the training. Picking your Class Schedule at a Live event with class options
  • If 2 or more people from the same company are attending the convention, it is best to divide and conquer. Learn as much as you can. You may take 1 or 2 key classes together, but splitting up gets you the most information.
  • Write down what you are wanting from your training before selecting your classes: What is your current top pain point or difficulty in your business? What is a technique you would like to learn? Who have you always wanted to learn from? What are your top $$ customers requesting that you do not feel confident providing?
  • Print the schedule
  • Put a Star next to the class that solves a pain point – problem for you
  • Put a smile face next to the people you want to learn from
  • Pick one class that you want to take JUST FOR FUN and put an ! by it
  • Put a $ next to the business classes
  • You can use more than one symbol per class.
  • If a class has more than one of you labels it’s probably a class you should go to
  • Then take the rest and see how they fit in the schedule and think – How will I make my investment back if I take this class?
After you choose an event to attend # 1 Reserve your hotel room #2 Set up to have a room-mate if you need someone to share expenses with Things to ask potential room mate – I have heard many horror stories from conventions past when people room with people they have never met. I know people who ended up sleeping in the tub or on the floor in someone else’s room to escape some crazy stuff!
  • Sleep habits
  • Smoker or non smoker
  • Likes to turn room into a bar or likes to go to bed early
  • Snore?
  • Light sleeper?
  • Allergies to perfume or foods you love?
  • Shower Morning or night – how much time do they take?
#3 Schedule travel early to get best rates. Check on shuttles, Uber, Lyft, to the airport etc. #4 If driving, note if there is a daily parking fee at the hotel #5 Visit the website for the convention and take time to review the information!
  • Print the Event Schedule
  • Print the Class Descriptions
  • Print the Class Schedule
  • Look and see who the staff are, find out a bit about them
  • Check out the competitions and deadlines to enter
  • Review the classes and make your tentative schedule
#6 Take time to fill out the registration forms and get them back to the producers to make their life a little easier (and save you time on site). Putting on a convention is a HUGE undertaking, help them help you by doing things in a timely manner. #7 Make an email file folder on your computer for ALL emails about the event to go in. Make it a habit to put all the notes there. #8 Make sure you are on the group Facebook page for the event and either turn on the notification or check it often to see new info. #9 Select your classes wisely; take time to really review the information Click on the link below and print this worksheet to help you with your decisions   Show your support to the event you are attending.
  • Post on social media you are attending the event (let your customers know you are continuing your education).
  • Purchase items from those folks at the vendor showcase, or if they sell from a class etc. No, you can’t purchase everything. But realize the reason people are selling items is to help make back the money they invested in the event. I do my best to support distributors that attend conventions and that provide education for the industry (something to think of next time you go to look for who to buy your balloons from)
  • Post thank you messages, and send a note of thanks to the company or people who organize the event you attend.
  • Give your honest feedback on what you liked and what can be improved in the future
  • Putting on a convention is a huge undertaking. Take time to thank the producers, staff, instructors and sponsors.
  • As you post photos in the future of jobs you land, or increased income from classes you take give a shout out to the teachers and event you learned from.
  Packing and Prep List for Convention
  • Positive Mental Attitude
  • Smile and a good handshake
  • Check what the size and weight requirements are for your airline
  • Put suit cases out a week in advance so you are not totally rushed at the end.
  • Hotel and plane reservation numbers in my calendar
  • Deleting photos from phone, tablet, and camera or purchasing additional cards to have room for over 1,000 photos!
  • Pack a lot of business cards! You are meeting hundreds of new people it’s great to share cards to network after event
  • Portfolio or marketing materials that you may share during conversation to get ideas from others on improvements you can make
  • Bring a special baggie or ladies even a cosmetic bag to put all the business cards in of the people you meet.
  • Pack your Power Cord for all electronics (WBC 2012 Jani Blocker was nice enough to buy me a universal power cord when I left my laptop cord at home – not cheap!)
  • Pack an extension cord they come in handy in your hotel room since we all have so many electronics! Make sure it is 3 prong, 3 plug end or power strip
  • If you have a back up power pack or battery for your phone – bring it!
  • Chap Stick
  • Hand lotion
  • Jacket or sweater
  • Logo Clothing to show off your brand
  • Backpack or day bag to keep your notebook, notes etc in from class to class
  • Clothing for the Awards Dinner, and anything within theme or fun for other parties and special events.
  • At least 1 Pair of scissors in your checked luggage
  • Hand pump for jams
  • Vitamins or Emergen-C! Typically you get lack of sleep and you are hanging out with about 800 people so keeping healthy is key!
  • Notebook, it’s nice to have extra Pad of paper for notes
  • Pens – easy to lose a pen or run out of ink
  • Highlighter if you like to highlight notes during class
  • Gum/Mints
  • Travel cup or money to buy one to have beverages in class and in your room
  • Travel Kleenex
  • Nail Clippers and file, with all the balloon work you are bound to break a nail!
  • Static spray
  • Swimsuit
  • FILES for the weeks events. If you are running crews while you are away and plan to be in touch with your crew. Email the information to yourself if you wish to review.
  • $$$$ You will want to have some cash and credit cards ready for meals and purchasing items from vendors
  • IF at all possible plan for a full 8 hours of sleep night before your flight. Once you get to convention it is easy to lose track of time and be up in the lobby talking to a new friend til all hours of the night and morning!
TIPS While at Convention
  • Make friends with someone who has a car or split Taxi or Uber cost and run to a store to grab snacks and food for your room to reduce food cost.
  • Volunteer to work on the hands on builds, teacher prep, or competition teams to learn new techniques and make new friends.
  • Be proud to say “Hey, I helped make that and I know with confidence I can recreate for my client”
  • When meeting new people that you do not want to forget take a photo of them with their name tag up by their face, this way when you return home and your memory is mush from meeting hundreds of new people you will easily be able to reference back to who is who!
2014-03-28 21.13.42 2014-03-28 21.13.47   Brenda Eng and Pearlyn Tam from Singapore After meeting at WBC they then came back to the USA for FLOAT 2014, and then WBC 2016, I enjoy spending time with people from around the world that share my passion for the Balloon Industry! Lots of fun memories are about to be created!           Eat meals with different people. It’s great to see old friends, but make some new ones too! IF you are not an outgoing person,and have a hard time meeting new people, relax and say hello! Networking is one of the main reasons I attend conventions. YES I want to learn from the classes. But the friendships I have made over the years from conventions have been my support system to grow my company and lead to many wonderful travels. *** Remember, lots of business cards!**   Ongoing training and support and monthly webinar programs, BalloonBossPro.com Twist & Shout is the premier convention in the US for Balloon Entertainers. Join us online for our Workshops at BalloonCoach.com, then Get into the Retreat for November! If you are at FLOAT 2019, register in advance for our Lunch and Learn program you will get a Webinar before FLOAT to Prepare, Lunch and Learn on Tuesday of FLOAT and a follow up webinar after FLOAT to help you apply what you learned to your business!   If you have more questions on training email Joette@ballooncoach.com and I’ll be glad to point you in the right direction!

Your Partner in Success,

Joette Giardina, CBA Mentor. Motivator. Speaker. Take Your Business to New Heights! with Balloon Training by Balloon Coach

 

Join us for Promotions & Profits Retreat at Disney Springs

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Is Your Balloon Business Booming or Are You Having a Rocky Start to 2018?

Is your balloon business booming or are you having a rocky start to 2018?

How is 2018 going for you? I know many that have had a rocky start to 2018 and others whose businesses are booming!
We all have life circumstances that can cause us to take time away from our businesses. Personally, I just spent 10 days away from my home, husband, daughter and business to stay at my dads home and care for him as he lost his battle with cancer. During the quiet times sitting by his bedside I kept reflecting on how my dad was a master at achieving his goals. He dreamed of something, and then he worked REALLY hard to make those goals a reality. Even while Battling cancer, his body losing weight and him becoming weak, he set goals and worked hard to make his goals happen. So what does this have to do with You and Your Balloon Business? Are you willing to put in the hard work? Invest in new tools? Work daily on the little things that can make a big difference over time? Building a successful balloon business that produces your dream income does not happen overnight, it takes investment of money and time and dedication on your part. The key is to start each new day making steps forward towards your goal.
  What sets apart the businesses that are booming from those with a rocky start? Activity! Do not just sit behind a computer screen watching what other balloon people are doing on Facebook! Get out and create balloon decor, take photos of your work, use it on social media, and get the balloons into the hands and EYES of your target market. Build Relationships with people in your target market, visit different networking organizations and pick one to be an active member of. Educate your clients about what you can do and how you can help or serve them with your balloon decor. Make sales calls, in person or on the phone reach out to your potential clients. If they don’t know you exist they cannot buy from you! It is February, do your existing clients know that you LOVE THEM…and want to work with them again? Do your potential clients even know you exist and you are available to decorate when they celebrate? If you are ready to make 2018 GREAT and want to increase your confidence, have systems and organization to your marketing and not just PRAY people will find you. Create content that gets people’s attention and directs your customers to take action. Show your clients they are appreciated and then join us for the next part of our Promotions & Profits Online Workshop.
Liz Romani sat in our virtual classroom and took the ideas presented and created a video that immediately got her sales for Valentines day in the middle of January! Her video plus all the content from the course are available in the member area from the workshop for you to put to use NOW. More information on the next live online sessions click this link and you can download all the materials and put them to work in your business and join us Live on Feb 11 and 12. Details at /live-online-workshops/
Do you go through times of not knowing for sure what you should do next in your business to grow? Would you like to learn from others in the industry? If you answered yes to either of those questions then join us for our Passport to Success program. We meet the 4th Thursday of each month at 9 pm EST via a webinar with a guest speaker offering different discussions on business to help you grow. Then the first Monday of the following month, join me for a live Q & A session to review an action plan of steps you can put into your business to apply what we learned from the guest speaker. This is an interactive meeting for you to ask questions and share successes and struggles. All for just $25 a month subscription! We have Passport to success members that have been in the balloon industry for over 30 years listening to our monthly webinars, as they find golden nuggets in each class and often are reminded of things they learned in the past but have not taken action on yet to make their business grow. Those who are brand new to the industry love the webinars because they don’t have to guess at what works, just apply what they learn from those who have gone before them! Each day is a new opportunity for us to MOVE FORWARD in our businesses. But we have to take action, not sit back and just wait for the phone to ring. If you need individualized support in creating your marketing plan, join us for our online workshop – or contact me Joette@ballooncoach.com to discuss our One to One coaching program. Hands on Learning Opportunity. Our Promotions and Profits 2018 Retreat is going to be amazing Novmber 12 – 16 in Disney Spring – Orlando! Join Gary Ledbetter, Eddie Heyland, Cody Williams, Liz Romani, Johnathon Gerber, Joette Giardina and Mindy Neal to create 4 Style Photo shoots and leave with the confidence in creating the decor, plus professional photos to use in your promotional materials when you return home to sell your services! PLUS Bonus Opportunity to attend Disney Institute, Business behind the Magic Tour on November 12th, explore parts of Disney that only cast members go and learn the magic behind Disney’s customer service, leadership and leading brand recognition. Check out the details With the Power of Social Media 2018 is FULL of opportunities to GROW your market and your income in the wonderful world of balloons, but YOU have to take the steps to make it happen, if you need a map to success – then join our programs. That is why we are here to help support you on the journey – sharing what works to GROW!   Your Partner in Success,           Joette Giardina, CBA Mentor. Motivator. Speaker. BalloonBossPro.com

Create Raving Fans for your Balloon Decor!

Create Raving Fans for your Balloon Decor!

What do I mean by that? As you grow your business building a base of raving fans can make a HUGE DIFFERENCE in the time it takes for you to GROW to the level you desire. When I purchased my business in 2003, the previous owner had closed the store front, and after 2 years at home sold me the company. My first battle was to let people know we were still in business! Many people who had used us in the past were unaware we were still open for business since they often drove past the vacant storefront where Party People used to be! I became an active member of the local Chamber of Commerce in Lakeland, FL. ACTIVE is the key word, that does not mean you just pay your dues and pray people call you it just doesn’t happen that way. Steps I used to create Raving Fans for my balloon decor:
  • I got a magnetic name tag with my name and company name on it to wear to events.
  • Purchased some “business clothing” I love shorts and T-shirts, but knew I needed slacks and blouses for networking.
  • ALWAYS have business cards with me at networking events: right pocket my cards, left pocket cards I get from others.
  • Became an active member of the Chambers weekly Lunch Leads group.
  • Picked up the phone and followed up with the leads I got.
  • Brought balloon decor to the meeting for people to experience the decor in person – this is marketing.
  • Served as a committee member for Chamber Events, and would STRETCH the small dollars they had for events.
  • Providing decor at Chamber events (at a discount) gave me exposure I needed. It paid for the supply cost and key people did see the decor I could create. PLEASE NOTE: I’m not saying give everything away for free when you get started. I was very selective of when and where I would do decor at a discount. It allowed me to build my portfolio and get people to be FANS of my work!
  • The right Raving Fans will serve as ambassadors for you and tell everyone they know about what you can do!
RAVING FANS of your balloon decor become your marketing team – that you don’t have to pay! Daily, I hear from balloon professionals that they got into balloon decor because it fills their creative outlet, that they love how they feel when they create something special for a client. They LOVE being creative. It is very rare I talk to someone who says, “Joette, I got into balloons because I saw the huge potential to make great money because there is a HUGE profit margin in balloons”! Why am I bringing up this point? Because I care deeply about our industry. I see that Balloon Decor is being asked for more and more, it’s appearance on TV commercials, TV shows and social media gives such a boost to our visual decor! NOW the question is are you ready to jump into SALES mode and MAKE the $$ you should for creating it? BalloonCoach.com was created to provide YOU the person who is unsure of the next step for your business a resource to learn from those of us who have been in your shoes, and are IN YOUR SHOES to share how we have grown and leaped over the hurdles that small business owners face. One of the people in our industry that I know is not afraid of sales is Chad Johnson, of IC balloons in Iowa! He recently posted this photo that I love from an event! When I made a comment on the photo on Facebook, Chad shared the following information. Thank you Joette Meyers Giardina! My connections which I made through #ballooncoach‘s webinar series was pivotal to this job. So many contributors,#chrispotts #tommydelorenzo #eddieheyland and more! And how did I get this big gig? Door to door promotions for my Giant Balloon Pit last year. I turned a guy I met into a raving fan, over videos like the #ConradtheUnicorn video I took and#BalloonsbyTommy ‘s amazing parade video! Turned into a $5k+ job a few months later. And now have two champions, one hired me for this gig and the other is her husband, the guy I originally spoke to so many months ago. Thank you for bringing me on as an instructor for Chicago and #ppp2017 I’m very excited to teach what I’ve been doing, learning how to take my networking, sales and parading experience and make the monies, while having fun!!!! If SALES is not a strong suit for you, I strongly encourage you to do everything you can to join us in Chicago this summer! Ballooncoach.com workshops are UNIQUE, as our focus is not on how to make balloons…it’s on How to Make the MOST MONEY from your balloon business! June 21st 2017, 3 Dynamic Instructors for Chicago Classes (open to everyone, Get your seat now over half the 25 spots have sold) (Note…we will NOT be inflating balloons in these classes! We will be focusing on Inflating the $$$ in your Bank Account) Chad Johnson, IC Balloons, Creating the Opportunity. Chad shares key points from over 20 years of Sales Experience! Dianna Glandon, Above the Rest Event Designs, Create Your Life Vision Board Workshop Mindy Neal, Digital Marketing Strategist, How to Generate Leads and Sales from Facebook.   Best Value is to purchase all 3 classes to save $25. Register here June 22nd to 25th, 2017 Parade Promotions & Profits with Balloons by Tommy If you are ready to be inspired by a home based business that has grown their sales to over $330,000 a year and still growing you do not want to miss working side by side with the Dynamic Team of Tommy & Scott DeLorenzo! Through the 3 days of training we inflate thousands of balloons to give you hands on experience working side by side with Tommy DeLorenzo, Scott DeLorenzo, Eddie Heyland, Dianna Glandon and Joette Giardina all sponsored by Balloon Coach. Thank you to our 2017 Gold Sponsors Betallic you will also work with the Kind of Latex Eddie Heyland and Conrad’s creator Carolynn Hayman! We mix hands on balloon build and sit down behind the scenes business classes so that you can LEAVE inspired to move your company to the next level! CHECK OUT THE DETAILS PS we will go on a Tour of the Balloons by Tommy Headquarters on Friday night and have dinner at their lovely home to see how they set up their work stations and see the systems of how they inflated the volume of balloons from a home based business. This night is a time to network and relax after 2 full days of inflating and gear up for the full day of inflation on Saturday! Sunday we hit the streets of Chicago to hear 1 Million people CHEER for our Massive Balloon Display…the feeling is indescribable!   A word from the King of Latex, Eddie Heyland! Still unsure if you should join us in Chicago? Meet our wonderful team and hear from them what you should expect Recording of our Live Q & A webinar for Chicago 2017   2016 Parade Promotions and Profits at the end of the Parade route! Joette Giardina, CBA               Mentor. Motivator. Speaker. Enjoy our Free Monthly Ezine for Tips, Hints and Interviews to Inspire You! http://Elevated.Events

2 Hands-on Learning and Balloon Business Workshops!

After receiving request for BalloonCoach.com to put together some LIVE training 2 Hands-on Learning and Balloon Business Workshops are available for YOU! Hands-on training is the best way to learn new techniques, get photos of fun designs to share with your clients and network with Balloon Professionals! BalloonCoach.com is excited to bring you these two Business Boosting Workshops! Join Us: June 22nd and June 23 – 25th in Chicago Illinois!   June 22nd, Joette Giaridna, CBA aka Balloon Coach will be hold Elevate your Balloon Business from 9 am – 5pm! to register click here Elevate Your Balloon Business Chicago Post                               Sponsors: Brodys2.0_2in_HorizColor_Wholesale AnagramLogo_Color Bet+LOLComboLogo4C Q_Black Qualatex_Horz VB                   THANKS to Anagram, Betallic and Qualatex for each sponsoring a Teacher to join the Dynamic Duo of Balloons By Tommy June 23-25th in Chicago, IL to bring you a wonderful Hands-on experience with behind the scenes business to help YOU Grow your Balloon Business! THIS NEW Workshop was created With YOU in mind…to Give you an Opportunity to work on an Event to see the processes put in place to stay organized and the pre planning that goes into a busy weekend event. Time in the workshop to focus on taking what you have learned and put it to work as soon as you get home to Increase your income! Learn how Balloons by Tommy has Increased their sales Twice in the last 2 years!   PPPLogoblack             More details click here   DON”T Let the the name of this workshop fool you! YES we are building decor for a Parade – Framing for Letters, Parade Poles, Sculptures and Wearable designs but All of these skills can be transferred to your clients for a variety of events and target clients! YOU will leave with a PLAN IN HAND to be able to SHOW what you learned and SELL what you SHOW! Eddie Heyland, brought to you by Anagram will help you Fight your Fear of Foils! As we create Foil wearables and Parade Poles for Outdoors! eddie wings cropped for postcard   AnagramLogo_Color                     Carolynn Hayman, brought to you by Betallic will share how to Build Conrad who Brings Happiness Everywhere he Goes! Conrad Betallic you see carolynn too   Bet+LOLComboLogo                       Dennis Scott, brought to you by Qualatex will share Parade Wearables, Parade Sculptures and Parade Poles! 12666371_10153961700559711_1513892690_n   4C Q_Black Qualatex_Horz VB                     The Dynamic Duo of Balloons by Tommy, Tommy DeLorenzo and Scott Hemphill will show you behind the scenes of their business as we create the decor for their Clients and their personal Entry for the Chicago Pride Parade June 26th…If you wish to stick around and be a part of the parade you can do so for just an additional $40 to cover the cost of T-shirt and Lunch for the day! We have a Bus that will take us all down together so you don’t have to worry about parking! Any questions email Joette@ballooncoach.com we look forward to Seeing YOU in Chicago to help you Take Your Business to New Heights! Tommy upclose Betallic pack scott parade 2013 upclose betallic   BC Transparent logo with white center for CH

Hands-on workshop and business training with Balloons by Tommy

  Tommy Love I’m excited about our upcoming Hands-on workshop and business training with Balloons by Tommy! Are you one of those people who LIKE every photo that Balloons by Tommy dynamic duo posts? I am a huge fan of their work, and often clients send me their photos from online asking me to recreate their work, so I know they are great at promoting their business online! Since starting BalloonCoach.com a year ago, a top request has been for me to set up LIVE experiences for balloon professionals to work with artist they follow online. Balloons by Tommy is one of the companies that people ask me about all the time, since I have worked with Tommy for 3 New Year’s Eve set ups. I approached Tommy and Scott with my idea in June, and I’m so glad they said YES to this behind the scenes experience! Over Christmas I did a site visit for the host hotel, after showing them video from Past Parades Tommy has on his website they are really looking forward to seeing what we create live! I am delighted that BalloonBossPro.com first Hands-on Workshop Experience, Parade Promotions & Profits will be held June 23 – 26th in Itasca IL, right outside of Chicago! Due to the detailed training and nature of this workshop, as a courtesy to Balloons by Tommy, to apply you must live at least 65 miles outside of the 60106 zip code. I’m working on a special class for Wednesday, June 22, details will be announced by Mid February.   Want to experience the Amazing reaction of 1 Million People seeing Bold balloons live? After the 3 day hands-on workshop as an optional bonus you will have the opportunity to be a Part of the Pride Parade! Walk the streets of Chicago in front of a Million cheering People waiting to see one of their Favorite entries. This will be Balloons by Tommy’s 6th year in the Pride Parade, and they are a crowd favorite! (you are not required to walk the parade to participate in the workshop)   Sign up for the Q&A session to learn more (register at the bottom of this page).   tommy press The Pride Parade is covered by TV and Newspapers, so put on your smile as there is a good chance you will have your photo taken a lot!       What will you gain from Parade Promotions & Profits Workshop?
  • Work side by side with Tommy and Scott on floats for their clients. You will see the systems they use to prepare parade floats for their clients, and then create the entry that Tommy uses to Promote his company.
  • Transfer all the skills you learn to market to clients in your home town for Christmas, 4th of July, Homecoming parades etc.
  • Framing for Letters
  • Tricks to create Parade Backpacks to hold up to summer heat and sun.
  • Create Parade Poles
  • How to create concepts for your clients to make a splash in the parade.
  • Marketing plan to apply these skills to clients outside of the Parade Market.
  • Behind the scenes business tips from Tommy to Scott of how they have doubled their gross sales in the last year.
  • How to organize a volunteer crew.
  • How to run your business while preparing for a large event weekend.
  • Photo’s through out the workshop to use in marketing when you return home.
  • Prepare Press release
  • How to use SEO to your advantage after participating in a Parade.
  • Lunch each day is a part of the workshop payment.
  • Weather permitting, dinner Friday night at Tommy and Scott’s home purchased by the Money they earn from their balloon company, tour of their Home based business.
  Tommy full rooftop                   Last year, Angie Flack, owner of High Expectations Balloons & Event Decor, Lafayette, Indiana, walked the Pride Parade with the Balloons by Tommy volunteers. I asked Angie to tell us a bit about her experience. The energy was just amazing. Everyone waved at you…like you were some rock star or something! It was in the high 80’s I believe. The first time I sat on the ground after walking, I felt like I’d been run over, but after I got back up and started walking again I was fine. I walked 22,000+ steps that day which was over 10 miles. The best part…was seeing so many diverse people and how proud they were just to be themselves.
Definitely prepare for the walk by hydrating.
Wear headgear of some sort and sunscreen, bring gum or candies to keep you from being all dried up. Lots of hollering and high fives will be given and spoken!
Tommy car above
When Angie walked the parade they had to return back to the start to their vehicles, with the workshop we will have transportation that will transport us from the end of the parade back to the hotel so the amount of walking will be less. We will also have a vehicle in the parade to transport participants who wish to experience the parade but are unable to walk the route.       Video of past parades Register NOW! If you have questions email joette@ballooncoach.com Tommy and scott TV Parade Promotion             We look forward to seeing YOU in Chicago — if you have time to stick around after the workshop we can take a group site seeing on Monday the 27th, or you can venture out on your own and enjoy Navy Pier, the Aquarium and shopping in The Windy City! Note from Scott Hemphill I am excited to share what we have been doing! Each year we get better at promoting this parade and it’ll be fun to show people what we’ve learned so far! Note from Tommy DeLorenzo This is one if our favorite events each year. There is no better exposure that 1 million people and media coverage! What we do is more than decor, it’s an experience, so having people experience the power of balloons in such a fun way is awesome! If you would like to have classes right from the comfort of your home to help you set up systems for increased income check out February Webinar STEP up your Business. Each month ballooncoach.com offers webinars to Take Your Business to New Heights!   Video from our Q and A session. Your Partner in Success,   Joette Giardina, CBA Mentor. Motivator. Speaker.