Is Your Balloon Business Booming or Are You Having a Rocky Start to 2018?

Is your balloon business booming or are you having a rocky start to 2018?

How is 2018 going for you? I know many that have had a rocky start to 2018 and others whose businesses are booming!
We all have life circumstances that can cause us to take time away from our businesses. Personally, I just spent 10 days away from my home, husband, daughter and business to stay at my dads home and care for him as he lost his battle with cancer. During the quiet times sitting by his bedside I kept reflecting on how my dad was a master at achieving his goals. He dreamed of something, and then he worked REALLY hard to make those goals a reality. Even while Battling cancer, his body losing weight and him becoming weak, he set goals and worked hard to make his goals happen. So what does this have to do with You and Your Balloon Business? Are you willing to put in the hard work? Invest in new tools? Work daily on the little things that can make a big difference over time? Building a successful balloon business that produces your dream income does not happen overnight, it takes investment of money and time and dedication on your part. The key is to start each new day making steps forward towards your goal.
  What sets apart the businesses that are booming from those with a rocky start? Activity! Do not just sit behind a computer screen watching what other balloon people are doing on Facebook! Get out and create balloon decor, take photos of your work, use it on social media, and get the balloons into the hands and EYES of your target market. Build Relationships with people in your target market, visit different networking organizations and pick one to be an active member of. Educate your clients about what you can do and how you can help or serve them with your balloon decor. Make sales calls, in person or on the phone reach out to your potential clients. If they don’t know you exist they cannot buy from you! It is February, do your existing clients know that you LOVE THEM…and want to work with them again? Do your potential clients even know you exist and you are available to decorate when they celebrate? If you are ready to make 2018 GREAT and want to increase your confidence, have systems and organization to your marketing and not just PRAY people will find you. Create content that gets people’s attention and directs your customers to take action. Show your clients they are appreciated and then join us for the next part of our Promotions & Profits Online Workshop.
Liz Romani sat in our virtual classroom and took the ideas presented and created a video that immediately got her sales for Valentines day in the middle of January! Her video plus all the content from the course are available in the member area from the workshop for you to put to use NOW. More information on the next live online sessions click this link and you can download all the materials and put them to work in your business and join us Live on Feb 11 and 12. Details at /live-online-workshops/
Do you go through times of not knowing for sure what you should do next in your business to grow? Would you like to learn from others in the industry? If you answered yes to either of those questions then join us for our Passport to Success program. We meet the 4th Thursday of each month at 9 pm EST via a webinar with a guest speaker offering different discussions on business to help you grow. Then the first Monday of the following month, join me for a live Q & A session to review an action plan of steps you can put into your business to apply what we learned from the guest speaker. This is an interactive meeting for you to ask questions and share successes and struggles. All for just $25 a month subscription! We have Passport to success members that have been in the balloon industry for over 30 years listening to our monthly webinars, as they find golden nuggets in each class and often are reminded of things they learned in the past but have not taken action on yet to make their business grow. Those who are brand new to the industry love the webinars because they don’t have to guess at what works, just apply what they learn from those who have gone before them! Each day is a new opportunity for us to MOVE FORWARD in our businesses. But we have to take action, not sit back and just wait for the phone to ring. If you need individualized support in creating your marketing plan, join us for our online workshop – or contact me Joette@ballooncoach.com to discuss our One to One coaching program. Hands on Learning Opportunity. Our Promotions and Profits 2018 Retreat is going to be amazing Novmber 12 – 16 in Disney Spring – Orlando! Join Gary Ledbetter, Eddie Heyland, Cody Williams, Liz Romani, Johnathon Gerber, Joette Giardina and Mindy Neal to create 4 Style Photo shoots and leave with the confidence in creating the decor, plus professional photos to use in your promotional materials when you return home to sell your services! PLUS Bonus Opportunity to attend Disney Institute, Business behind the Magic Tour on November 12th, explore parts of Disney that only cast members go and learn the magic behind Disney’s customer service, leadership and leading brand recognition. Check out the details With the Power of Social Media 2018 is FULL of opportunities to GROW your market and your income in the wonderful world of balloons, but YOU have to take the steps to make it happen, if you need a map to success – then join our programs. That is why we are here to help support you on the journey – sharing what works to GROW!   Your Partner in Success,           Joette Giardina, CBA Mentor. Motivator. Speaker. BalloonBossPro.com

Action creates results!

Action creates results!

  When I decided to become the owner of a balloon business, I had no idea how my actions would have lasting results on my business. Have you heard of The Ripple Effect? The direct aftermath caused by one solitary action or inaction. A small change at one point in a complex system can have large effects elsewhere – Albert Einstein   When you are ready for your business to expand it is time to take action – create ripples! DO NOT LET FEAR STAND IN YOUR WAY! If people do not know your company exists, you will not have business! It’s not about doing something once, and only doing one thing to market your business. It’s about consistently creating ripples.   Set a solid foundation for your business, but as you are growing your business you MUST get out of your shell, away from your desk and BE the face of your company. Or…hire someone else to do that for you! A website and social media are great tools to showcase what you offer, however if the phone is not ringing and your email is not full of customer requests, then it’s time to put on your “Marketing Hat” and step out into your community. Find great referral partners, venues and other event industry companies that work with your target clients. Attend networking events and build relationships. One of the ways I built repeat clients is through school. Here is a free mini webinar I did on the subject.
It’s not about a one time introduction and expecting a sale. It’s about the follow up! Find at least one networking organization or community group you wish to be a part of to build relationships from, so over time the people in that organization become referral sources for you. Pick up the phone or get out in your car and go meet some new folks today and introduce yourself and find out more about what they offer to help your clients. (Rental companies, catering companies, baker etc.) If you are looking for an accountability partner in the ballooon industry to help you achieve your goals, be sure to check out Balloon Coach Community on Facebook. Lots of Balloon Professionals need someone to lean on! If you are nervous about what to say and who to contact, check out our coaching packages to give you support and guidance.   Your Partner in Success,                 Joette Giardina, CBA Mentor. Motivator. Speaker. Enjoy our free online magazine with Tips, Hints and Interviews http://Elevated.Events

5 Ways to End the Year with a Bang!

Wow! I don’t know about you but I’m in shock that it’s the 2nd week of November! Party People Events is gearing up for our Christmas and New Year’s Eve events! HOW does your calendar look? Room to add more clients but not sure how to lock them in? #1 Reach out to companies that hold Holiday or Christmas Parties for their staff. Here in Central Florida many corporations are combining their Holiday Party and Awards Banquet. here are a few photos from previous years, I love combining 60 inch wide Organza installed with my Clik-Clik mag pole and magnets with a balloon “chandelier”.
6 inch link snowflake and Organza by Joette Giardina, CBA
6 inch link snowflake and Organza by Joette Giardina, CBA
                     
Mini foil balloon snowman heads in containers from Burton and Burton make Great Centerpieces, and gifts for the employees after the party!
Mini foil balloon snowman heads in containers from Burton and Burton make Great Centerpieces, and gifts for the employees after the party!
                          #2 Balloons can create a festive environment in Dealerships, Retail Stores, Dental Offices, Malls, Jewelry Stores and more – Reach out with packages!   #3 YOU DO NOT WANT TO MISS BalloonCoach.com special guest teacher Chris Potts, of Balloon Masters in Buffalo New York class on Nov 17th! Thanks to our friends at Qualatex 3 lucky members will win the drawing for a RELI-A-DROP (A great invention by Colin Stewart to make preparing drops efficient, and reduce stress) I will mail net directly to you! You do not have to be on the live call to win! Just Register before the 9 pm EST class on Nov 17th. With Pay Now Replay later it’s ok if you can’t join us live on the class you will get to see the replay by the 19th! Sign up Now! “End the Year with Money in the Bank! New Year’s Eve Balloon Decor and Drops!” The systems that Chris will share will help increase your sales YEAR ROUND!   #4 USE the internet to increase your sales! HOW do your Business Accounts look for Facebook, Instagram, Pinterest? (note not your personal accounts – but your business accounts!) Send out Newsletters to your past clients with promotions and ideas for Christmas and New Year’s Eve! ASK them to Share the Newsletter, and send you referrals! Pictures and dynamic descriptions of how your balloons will make people feel increase your sales!   #5 Purchase the right equipment to be efficient! When I bought my business I started with a Dual Split sizer, Nitro Tank (for air filled) and Heilum -both connect to the dual split and I love it! Plus a Air force 4 that I use primarily for Balloon Drops! After the Precision air was on the market I LOVED adding it to my inflation crew! These inflation devices make me more efficient! I don’t expect people to just go out and buy equipment to have it – You need to figure out what is the Best Fit for you! Check out this great survey on Conwin, think about the answers before you click the answer. Find the right inflation device for you If you have more questions after taking the survey you can email Steven Mayhew, Marketing & Creative Director for Conwin Steven@ConwinOnline.com REMEMBER…If you don’t ASK the answer is always NO! If your target market does not know you exist and you don’t venture out to Ask for the Sale the Answer is always NO! When your Goal is to Increase your INCOME…sometimes you have to Step out of your Comfort Zone and do new things to gain new Clients! We have some wonderful free mini webinars that talk about Sales conversations check out BalloonCoach YouTube Channel IF you Struggle in the areas listed above, and would like a mentor, someone to guide you in your personalized Goals. Help set a Road map and cheer you towards success, Individual and Group Coaching plans are available! Questions email joette@ballooncoach.com BalloonCoach.com is here to help YOU Take Your Business to New Heights!
Lovely 16 inch ceiling balloons for NYE in Chicago! I enjoy being a part of the NYE Crew for Balloons by Tommy!
Lovely 16 inch ceiling balloons for NYE in Chicago! I enjoy being a part of the NYE Crew for Balloons by Tommy!
                    Your Partner in Success,   Joette Signature 1           Joette Giardina, CBA Mentor. Motivator. Speaker. BalloonBossPro.com