Promotions & Profits Retreat

November 11 - 15, 2019

Orlando, Florida

This one-of-a-kind workshop focusing in on leadership, communication, stress managements and business systems.

Work side by side with our workshop team to create dynamic decor in an hands on build.   Learn how to lead a team for large projects.   Professional photography from the group build provided for your marketing.

Share 4 days with like-minded balloon business owners ready to take their business to the next level.

  • Take time away from working IN your business to work ON your business.
  • Get Re-energized!
  • Increase your confidence creating decor to use to market your business all year through.
  • Professional photos of you with balloon decor created to use on your website and promotions.
  • Networking Lunch Every Day.
  • Business classes to take what you have learned and put it to work at home to create increased sales!

Lunch each day is included in the price!

Instructor Team:

Caity Byrne, CBA, All About Balloons, Washington, DC   Sponsored by Qualatex
Johnathon Gerber, Party People Events, Lakeland, Fl
Joette Giardina, Balloon Coach, Lakeland,  Florida
Eddie Heyland, Balloon City USA, Dallas TX  Sponsored by Betallic
Jan Iiams, Betallic, St. Louis MO  Sponsored by Betallic
Gary Ledbetter, Dynamite Magic & Balloons, Montgomery, Alabama
Mindy Neal, Balloon Biz in a Box, Phoenix Arizona
Liz Romani, Valley Party Supply, Vincennes, Indiana Sponsored in part by Betallic
Cody Williams, Cody’s Red Balloon, Midland, Texas Sponsored in part by HiFloat
Maureen Dougher, Ballooned Away, Atlanta, GA Logistics coordinator

What will we be doing?


Balloon Decor will be Created for:

New Year’s Eve/Gala with balloon drops!
Prom/Themed Event
Pool Decor

After the retreat all attendees will be provided with professional photos from the style shoots to use in your marketing to improve your Promotional Materials

What is a style photo shoot?

This is where we decorate for a mock event, bringing in a variety of vendors, in order to showcase the design and take professional photos of our work.

Holiday Inn Orlando – Disney Springs
1805 Hotel Plaza Boulevard
Lake Buena Vista, Florida 32830

Holistic Experience

Work On Your Whole Self

Not Just Your Business
November 11 - 15, 2019

Instructors Announced

Stuart Davies,
Beyond Balloons, Wales, UK

Stuart has decades of experience in developing people and building teams. As Assistant Director of RNIB Cymru, he developed 4 national award winning teams working on advocacy, housing, welfare rights and community development. He has taken this knowledge and experience into the balloon industry and in 2018 led a team of Disney staff who had no prior knowledge of balloons to create 85% of the 13,500 balloons created for London Pride 2018. He also developed the Big Balloon Build in the UK which is a developmental project run annually to help develop balloon artists to take on bigger jobs and learn how to be part of a team and also lead teams.

We are delighted Stuart will be sharing his team building skill with you at Promotions & Profits Retreat Orlando 2019.

Kelly Andrews has been leading teams in the Health and Wellness field for over 30 years. She has a BS in Exercise Physiology from University of Tennessee and a MS in Athletic Administration from Florida State University.

Her diverse experience and educational background make her uniquely qualified to serve in a variety of settings including corporate, higher education, non-profit, medical and fitness centers. Kelly currently leads leadership and self-care trainings to business and universities.

She also serves as an adjunct instructor for Polk State College’s Professional Development program.

As a certified wellness coach, holistic stress management instructor, yoga teacher and HeartMath® trainer, Kelly shares her personal journey of finding peace within through her daily practice. She has a passion for corporate wellness and is the founder of Kelly Andrews LLC, a Wellness Coaching & Consulting business. She assists individuals, groups and communities in evolving to their greatest capacity through healthy, happy heart-centered living.

Kelly is an active community leader and served as the Chair for Lakeland Leadership Class XXX in 2012-2013. She is the current Co-Chair for Polk Vision’s Building a Healthier Polk Worksite Wellness Team and additionally serves on the Polk County Citizen’s Healthcare Oversight Committee.

Dave Kramer has worn many hats over the years as a Small Business owner. With his first business selling candy at school at the age of 7, to electronics repair, A paging & cell phone company, a night club, a computer repair company, real estate investing, and now: “AllProWebTools: The Complete Toolkit for Small Business.”

Over the past 20 years, He has coached over 1,000 business owners on how to use technology in their business.

Over the years he has hired over 200 employees, including interns that were inspired to start their own businesses.

Dave’s passion is helping Small Business owners to grow their great ideas into a profitable business. He strongly believes that “If you do what you love, you will always love what you do – and that means you will never ‘work’ a day in your life!” Dave has researched marketing, management, psychology, body language, social dynamics and interactions, computer science – and applied them to Business Networking, customer service, and employee management.

Dave will be sharing these insights to help you to overcome your business challenges and run a more streamlined business!

Living in Vincennes, Indiana; a city of just 16,000 population, Liz started as a clerk 10 years ago and is now the manager of Valley Party Supply. Through rebranding and remodeling the store Liz has increase balloon sales from 9,000 to over $100,000 in just three years, taking what she learned in the balloon industry training and applying it to the company she manages.

Liz continues to devote herself to balloon decor by attending conferences and bring the cutting edge decor to her town. Liz is an active member of the local Rotary Club, Knox County Shriners Club, Relay for Life, Salvation Army and United Way of Knox County. Liz shows through her actions how connecting and serving her community helps build a name for Valley Party Supply giving back.

Liz attended her first Balloon Coach Promotions & Profits workshop in Chicago in 2017, and immediately upsold a corporate client on the Candy themed decor for their upcoming event, increasing their budget by thousands of dollars. In November of 2017 Liz became a favorite Webinar instructor sharing how she elevated her business via her enthusiasm and taking action on what she learned at training to increase profits.

At Promotions & Profits Retreat Orlando 2018 Liz worked side by side with attendees to create decor for the style photo shoots and share social marketing tips.

Liz enjoys sharing what she has done in her business and teach others how they too can have the same success and growth.
Liz is a flame burning bright ready to help you ignite your business strategies and become more confident in your balloon skills.


Why sign up now for Retreat?

Early bird pricing! Save $1,000!

BONUS Live Online training for
Promotions & Profits Retreat 2019 attendees ( a $599 value)

January 6, 2019 5-8 pm EST

  • Goal Setting for 2019
  • Vision Board to focus in on what you really want your business to be
  • Marketing strategy for first 6 months of 2019

June 2, 2019 5 – 8 pm EDT

  • Sales review
  • Update goals
  • Marketing strategy for last 6 months of 2019


Dates Pay in
Full Amount
Total if
Making Payments
3 payments 6 payments 10 payments
Nov 2018 to Jan 31, 2019 $999 $1,098.90 $366.30 $183.15 $109.89
Feb 1 – May 31 $1299 $1,428.90 $476.30 $238.15 Past cutoff
June 1 – Aug 31 $1599 $1,758.90 $586.30 Past Cutoff Past Cutoff
Sept 1 – Nov 1, 2019 $1999 Past Cutoff Past Cutoff Past Cutoff Past Cutoff

*If making payments, a 10% processing fee is applied. The above is an estimated difference between paying in full and making payments.


Orlando 2019 Retreat $1999 $999

Registration for Retreat – Lunch each day is included in the price!

Early Early Bird pricing until January 31, 2019


Orlando 2019 Retreat 10 payments of $109.89

Registration for Retreat – Lunch each day is included in the price!

Early Early Bird pricing & 10 Payments
ONLY AVAILABLE until January 31, 2019


Orlando 2019 Retreat 6 Payments of 183.15

Registration for Retreat – Lunch each day is included in the price!

Early Early Bird pricing until January 31, 2019


Orlando 2019 Retreat 3 payments of $366.30

Registration for Retreat – Lunch each day is included in the price!

Early Early Bird pricing until January 31, 2019

(Registration is non-refundable, with permission from Producer you may sell your ticket to someone eligible to attend)

Payment plans include 10% fees to cover merchant fees, risk, and added labor expense to manage and maintain the payment program.


Holiday Inn Orlando – Disney Springs

1805 Hotel Plaza Boulevard

Lake Buena Vista, Florida 32830

Click here to book your hotel.

NOTE: The link works on computers only at the moment.

If you’re on your phone, please use your computer to book your room.
Or call 1-877-834-3613 and use code OON.

31684871 - walt disney world resort, orlando

Bring your family and share Disney with them!

Disney Springs is a short walk from our Hotel we will meet in the Lobby at 7:00 pm and go explore and have a wonderful evening out. Several locations have free entertainment where we can enjoy the music, dance, eat, shop and have a fun night out!

PLUS: Discount tickets for Disney World are available to you, exclusively as part of the Orlando Promotions & Profits 2018 retreat.


Promotions & Profits Retreat 2019


Announcement will come as soon as it’s prepared.

(schedule is subject to change)

This is what Orlando 2018’s Schedule looked like:

This schedule has been created to give you an outline of what to expect from the week.

Just like when you work on a live event for a client sometimes things change a bit based on the event, and how your crew is operating.

We mix both hands on learning and focus on business to set plans to put what you learn into action while at the retreat,

and a solid plan of action for when you return home.


We have 9 amazing instructors, who will work side by side with you throughout the entire week no mater who the lead instructors are of the class.


Monday, November 12th

Bonus Experience (extra fee from base workshop)
11:30 am Meet in the Hotel Lobby to depart for Business Behind The Magic Tour At the Walt Disney World® Resort
***Must wear closed toe and closed heel footwear

8 pm – 9 pm  Registration & Meet and greet come on down to the workshop Lobby, get your name tag

Grab your Beach bag from Clik -Clik full of great samples and your workbook for the retreat.

Hug old friends and instructors and meet new friends to get ready for an amazing week!

Tuesday, November 13th

7 – 8 am am Rise and shine (optional)  

9 am Overview of the week, expectations, introductions

9:30 am   Soar with Social Media, Liz Romani & Mindy Neal

10:30 am Marketing to Proms & Themed Events  Step 1  Joette & Mindy

11:00 am  Refer it Out or Create it?   Fabric, Feathers & Lighting – Joette Giardina & Johnathon Gerber

  • Pipe and Drape and Ceiling canopies 
  • Terminology to purchase or rent top requested decor items outside of balloons
  • Install Fabric Décor for Prom Style shoot
  • Feathers with flair, subcontract or create your own?  How to make your own and storage.
  • Create a Feather Centerpiece 

12 pm – 1 pm Networking Lunch time  (paid for in your registration)

1 pm to 6 pm   Making Theme dreams come True – King of Latex Eddie Heyland, Jan Iiams & Liz Romani

Hands-on build for Prom Style Photo Shoot and  Deeper dive to  Marketing exercises for Prom & School Events

  • Balloon Walls, Square Pack, Garland and Link o loon
  • Framing for Structures
  • Ceiling Chandeliers
  • Entrance Arch
  • Fun Photo Opp
  • Centerpieces
  • How to Market to Prom Sponsors
  • How to work with Prom Committees
  • Create Social Media and an Online presence that make schools want to work with you

6 – 8 pm Dinner Break on your own

8  – 9 pm   Learning into Action.  Learning new techniques and marking is a start

Planning for the future is key, set plans to paper to make your dreams for the end of 2018 and start of 2019 come true.

Wednesday, November 14th 

7 – 8 am Rise and Shine  (Optional)

9 am  – Noon The Elegant side of Balloons – Wedding Designs  Cody Williams, CBA  & Texas Master Florist

  • Organic Arches with an artistic style
  • Ceiling Chandeliers, Centerpieces
  • Adding texture to your designs ribbon, floral and lighting
  • How to market with photos from a style shoot
  • How to work with a local florist to reproduce floral accents

12:00  – 1:00 pm  Networking Lunch (paid for in your registration)

1:00 pm – 4 :00 pm The Elegant Side of Balloons For Weddings Caity Byrne, CBA

  • How to create amazing organic walls that wow
  • How to create lovely organic for any framed design to meet your clients custom request
  • Complete hands on build and staging for the photos

4:00 – 5:00  Creating a Magical Moment Wedding Balloon drop  Caity Byrne, CBA

5:00 pm – 6:00  Final Prep for Wedding Style Photo Shoot

6 – 8 pm Dinner on your own

8 – 9 pm   Mastering the power of networking in the wedding and special events industry –  Team Panel 

  • What to expect from networking events
  • How to build relationships with Key vendors so they Know, Like, Trust and REFER You!
  • what to say and do
  • building relationship through industry organizations
  • Plan of action for when you get home

Thursday, November 15th

7:00 – 8:00 am Rise and Shine (Optional)

9:00 am  – Noon Creating  New Year’s Eve Magic – Gary Ledbetter, MacGyver of Balloons

  • Balloon drops realities of rigging
  • Special effects -exploding balloons
  • Pricing special effects for good profit
  • Preparing for plan A, B, C
  • What to keep in your tool box
  • Hands on build for New Year’s Eve
  • Marketing New Year’s Eve

12:00 – 1:00 pm  Networking Lunch ( Paid for in your registration)

1:00 -2:30 pm Computer Lab, Team Brainstorming for New Year’s Eve Promotions

2:30 pm – 5:00 pm complete team build for New Year’s Eve

5 pm – Freshen up for New Year’s Eve Dinner and Style shoot

(Dress like you are going to a Nice NYE Event   Ladies can wear dresses or black slacks etc, Men prefer a Tie and button down shirt, jacket or suit)

6 pm –  10 pm    Dinner,  New Year’s Eve Photo shoot  (part of your registration)

Friday, November 16th

7:00 -8:00 am Rise and Shine (optional)

9 am – 10:30 am  Making the most profit from your Photo’s, Video and Social Media

10:45 am -Noon  Branding   Joette Giardina, CBA  & Caity Byrne, CBA

  • How to create the right brand for you and your business

Noon – 1 pm Networking Lunch

1 pm – 3 pm  Pool Décor Style Shoot –  Johnathon Gerber

  • How to weight your pool décor
  • Working with Air and helium in and above a pool
  • Safety Concerns
  • Who purchases pool decor?
  • Checklist for Client

3 pm – 5 pm  Pool Décor Organic Style  Caity Byrne, CBA

  • Designing Pool décor 
  • Pricing Pool Décor

5 pm – 6 pm  Final Session with Joette & Mindy   Write it down, finalize your plan to Promote & Profit as you return home.

6 – 7 pm  Mastering the art of strike and load out  All the Team 

7:30  pm –  Promotions & Profits Retreat goes to Disney Springs!   

These fine companies sponsored Orlando 2018

4C Q_Black Qualatex_Horz VB

What have attendees said about past workshops & retreats?

Sheetal Kurup

“My life and business has changed after attending the Orlando Profits and Promotions workshop organized by #Ballooncoach in October 2018. Not only have I learned how to price, make profits and conduct my business but I have networked and made contacts with Other balloon professionals. Balloon coach mentor Joette Meyers Giardina is the mastermind behind this workshop. She is absolutely amazing at what she does and her team of award winning instructors were all instrumental in giving me the confidence and tools to conduct my business and take it to the next level.

The testament to this is when, last weekend [October 29, 2017] I accomplished my first big corporate balloon decor project after coming back from the Orlando workshop with 6 arches …33ft long and 8 10ft tall balloon columns … I had never done an arch prior to this workshop. I could do it only because of the amazing and precise instructions on how to tackle this job given by Johnathon Gerber, Gary Ledbetter during our workshop, and Amy DesChenes my fellow workshop attendee. I met all of them at the workshop and they were available to respond to my calls and text whenever I reached out.

I owe big thanks to Balloon coach Profits and promotions workshop.. so glad I attended .. due to which I was able get In touch with so many wonderful people .. I couldn’t complete this task by myself and I got introduced to Chris Tribuna who apparently lives only 20 mins away from me ..he came to help me on a very short notice ..truly God send. Even after the workshop, I keep messaging Joette with any questions I have and she is so prompt in responding .. so glad to have a mentor like her.
Posting my corporate job decor video which I was able to accomplish only because of balloon coach and its instructors.
Sorry it’s a very long post… but I am super excited. Hope u enjoy the video.”

Liz Romani

Joette Meyers Giardina, I wanted to thank you so much for this amazing week that you orchestrated so well at Parades, Promotions and Profits! There was not a detail forgotten, nothing to think about for us attendees but what we were seeing, learning and creating. We learned so much from the Profits side of things, as well as the creative.... I cannot say enough how much I loved every minute of the last 5 days in Chicago - the friendships that were made were amazing too! There's nothing as special as hanging with your own and us balloon people are a special breed! We all had the time of ours lives and it was all because of you!!!! You are amazing!!!!!!

Francine Orlin Kades, Cba‎ The Balloon People Chicago 2017 Parades, Promotions & Profits July 1, 2017

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