Promotions & Profits Retreat
November 11 - 15, 2019
Hands-On Workshop & Business Development
Business Strategies for Growth, Leadership Development, Stress Management, Communication and Team Building Skills
November 11 - 15, 2019
We suggest you arrive on Sunday, November 10th by 7 pm
8 pm Registration and Welcome Meeting Sunday, November 10th to kick off the week!
Meet our Dynamic Retreat Team
More announcements to come
Beyond Balloons, Wales, UK
Stuart has decades of experience in developing people and building teams. As Assistant Director of RNIB Cymru, he developed 4 national award winning teams working on advocacy, housing, welfare rights and community development. He has taken this knowledge and experience into the balloon industry and in 2018 led a team of Disney staff who had no prior knowledge of balloons to create 85% of the 13,500 balloons created for London Pride 2018. He also developed the Big Balloon Build in the UK which is a developmental project run annually to help develop balloon artists to take on bigger jobs and learn how to be part of a team and also lead teams.
We are delighted Stuart will be sharing his team building skill with you at Promotions & Profits Retreat Orlando 2019.
Stuart will be sharing his tips in creating new markets and skills in working with teams . Plus his balloon technique to create the magical rainbow Mickey Heads.
Balloon Masters, Buffalo, New York
Chris Potts, Co-Owner & lead designer of Balloon Masters, Buffalo, New York, a full service decorating company, is an expert in creating amazing balloon décor. Chris & his wife opened their first location in 1992 specializing in retail balloon gifts for the holidays. At the time, they intrigued clients at their store and satellite mall and shopping center locations when they put gifts and fresh flowers inside various sizes of latex balloons.
Soon after Chris became a Certified Balloon Artist, he opened a second location and a design studio where he began designing incredible balloon décor for all of Western New York. Starting with theme décor for Mitzvah events, weddings and numerous school functions, Chris honed his skills and quickly became a top balloon decorator for corporate functions. He has developed a team to decorate locally while he travels the country setting up trade shows, rock concerts and other corporate events.
Besides being honored as an instructor at some of the nation’s largest balloon decorating conventions, Chris has won numerous decorating awards in mural competitions and won consecutive awards in manufacturer decorating contests as well as special recognition for innovation and technique.
Chris is well known for his outdoor installations for arches and tent decor! Due to their excellent customer service and attention to sales Balloon Masters has grossed over $500,000 in sales a year since 2016. Chris will be sharing insights in growing a profitable business and how to create solid framing and balloon designs that you can confidently install outdoors.
Brandon has lived a life of balloons. Growing up, Brandon’s family owned a balloon shop in their local town of Payson, Utah. That shop eventually closed, but the experience with balloons stayed with him. Four years ago, Brandon and his wife decided to start a balloon decor business to help supplement their income, and it has taken off to make over $100,000 per year in sales. Brandon is not only a balloon artist though. Brandon has been a website developer for over 15 years, and five of those years were spent managing a team that helped customers market their websites online. Brandon brings a strong knowledge of online marketing and development experience to share with you at Promotions & Profits Retreat Orlando 2019.
Sponsored by Balloon Suite
Kelly Andrews has been leading teams in the Health and Wellness field for over 30 years. She has a BS in Exercise Physiology from University of Tennessee and a MS in Athletic Administration from Florida State University.
Her diverse experience and educational background make her uniquely qualified to serve in a variety of settings including corporate, higher education, non-profit, medical and fitness centers. Kelly currently leads leadership and self-care trainings to business and universities.
She also serves as an adjunct instructor for Polk State College’s Professional Development program.
As a certified wellness coach, holistic stress management instructor, yoga teacher and HeartMath® trainer, Kelly shares her personal journey of finding peace within through her daily practice. She has a passion for corporate wellness and is the founder of Kelly Andrews LLC, a Wellness Coaching & Consulting business. She assists individuals, groups and communities in evolving to their greatest capacity through healthy, happy heart-centered living.
Kelly is an active community leader and served as the Chair for Lakeland Leadership Class XXX in 2012-2013. She is the current Co-Chair for Polk Vision’s Building a Healthier Polk Worksite Wellness Team and additionally serves on the Polk County Citizen’s Healthcare Oversight Committee.
Dave Kramer has worn many hats over the years as a Small Business owner. With his first business selling candy at school at the age of 7, to electronics repair, A paging & cell phone company, a night club, a computer repair company, real estate investing, and now: “AllProWebTools: The Complete Toolkit for Small Business.”
Over the past 20 years, He has coached over 1,000 business owners on how to use technology in their business.
Over the years he has hired over 200 employees, including interns that were inspired to start their own businesses.
Dave’s passion is helping Small Business owners to grow their great ideas into a profitable business. He strongly believes that “If you do what you love, you will always love what you do – and that means you will never ‘work’ a day in your life!” Dave has researched marketing, management, psychology, body language, social dynamics and interactions, computer science – and applied them to Business Networking, customer service, and employee management.
Dave will be sharing these insights to help you to overcome your business challenges and run a more streamlined business!
Living in Vincennes, Indiana; a city of just 16,000 population, Liz started as a clerk 10 years ago and is now the manager of Valley Party Supply. Through rebranding and remodeling the store Liz has increase balloon sales from 9,000 to over $100,000 in just three years, taking what she learned in the balloon industry training and applying it to the company she manages.
Liz continues to devote herself to balloon decor by attending conferences and bring the cutting edge decor to her town. Liz is an active member of the local Rotary Club, Knox County Shriners Club, Relay for Life, Salvation Army and United Way of Knox County. Liz shows through her actions how connecting and serving her community helps build a name for Valley Party Supply giving back.
Liz attended her first Balloon Coach Promotions & Profits workshop in Chicago in 2017, and immediately upsold a corporate client on the Candy themed decor for their upcoming event, increasing their budget by thousands of dollars. In November of 2017 Liz became a favorite Webinar instructor sharing how she elevated her business via her enthusiasm and taking action on what she learned at training to increase profits.
At Promotions & Profits Retreat Orlando 2018 Liz worked side by side with attendees to create decor for the style photo shoots and share social marketing tips.
Liz enjoys sharing what she has done in her business and teach others how they too can have the same success and growth.
Liz is a flame burning bright ready to help you ignite your business strategies and become more confident in your balloon skills.
Carolynn Hayman is a multi-award-winning balloon artist and the owner of POP! Designs & Creations in Ann Arbor, MI. Since 2010, Carolynn has specialized in creating unique twisted sculptures and delivery pieces. Participating in big builds and attending conventions helped to expand her skills and interest in new designs. In 2014, Carolynn started making balloon costumes and is best known for her signature creation Conrad the Unicorn who has reached hundreds of millions of people through social media and television. Carolynn and Conrad have appeared on “America’s Got Talent”, “The Harry Connick, Jr. Show”, the “KTLA Morning Show” and at Pride parades and festivals.
Carolynn loves designing, creating and teaching all kinds of balloon costumes. Most recently, she won First Place at Twist & Shout for her exploding pinata costume. She has been an instructor at Float, Ballooniversity, Twist & Shout and the Sempertex Balloon Convention in Colombia.
Carolynn will share her tips for creating and wearing balloon costumes created with Link-O-Loons in parades and at special events. Many of Carolynn’s costumes also serve as great decor pieces.
Carolynn is looking forward to teaching at her third Balloon Coach Promotions & Profits event!
Dynamite Magic & Balloons
Referred to by many as the MacGyver of balloons, Gary has traveled the world installing large balloon builds working on World Record Breaking teams with balloon artist like Guido Verhoef. Gary is known for being able to problem solve and rig anything anywhere in the world!
Gary shares how to always have a backup plan and tools to problem solving in any situation that may arise will rigging or setting up an event.
Gary has served as the Project Manager for the Ballooniversity group build for several years organizing the staff and over 200 balloon professionals to accomplish the project on a deadline.
Gary has served on the Promotions & Profits staff since 2017 and is known for his willingness to share his knowledge with others.
Eddie Heyland, Balloon City USA, Dallas Texas
Eddie has been in the balloon industry for longer than he is willing to admit, known for growing a team to run Balloon City USA in Dallas for him while he now enjoys retirement life at his dream home he had custom built in Ft. Lauderdale, Florida. Eddie has served on the staff of every Promotions & Profits event with BalloonCoach.com, our alumni love his desire to mentor the next generation of great balloon designers.
Known for making learning fun as the “King of Latex” as he has traveled the world teaching, his classes are known to be witty and full of great tips!
Eddies mantra is “no more starving artist”
Join us as Eddie shares his knowledge on planning, creating and executing parade decor to market your business by letting your town experience the magic of balloons first hand.
Party People Events
Johnathon Gerber started in the balloon industry as an entertainer in 2002, then purchased the Entertainment company he worked for Twisted Artz LLC.
Over the years he has purchased 3 Central Florida Decor companies in Orlando and Lakeland to expand his business he surrounds himself by many talented and highly skilled individuals who make his company run well. Feeling that running Twisted Artz LLC and Party People Events is what God has called him to do, he works hard to help his company be one of excellence and something that brings glory to God. Johnathon has a philosophy if there is something that he does not enjoy doing in business or excell at to hire people who have strength in his weak areas. In 2018 his company grossed over $600,00 in sales, showing the impact of teamwork in the growth of a business being able to handle multiple small projects at one time with crews in multiple locations to performing large events that are up to $20,000 for one project.
Top Event Planners in Central Florida trust Party People Events to be their go to Balloon company to create creative large scale balloon decor for their clients events.
Johnathon enjoys leading morning devotion at Promotions & Profits Retreat and sharing his tips in creating systems for business with the goal in mind to have a business that can serve his clients without him being present at every event.
Winner of Three Design Awards at 2017 FLOAT International Balloon Convention.
Joette Giardina, CBA
Joette Giardina started her full time career in balloons in 2003, purchasing an existing balloon decor company in Lakeland, Florida. The previous owner of the company had a store front that had closed 2 years prior to Joette purchasing it. Joette had to rebuild the company brand and let people know they were still in business, operating as a home based business rather than a store front. To build her customer base back up Joette became a “master at networking” getting active in the local chamber, business organization and attending every business course she could locally, and ever balloon convention or workshop she could find to help her grow Party People.
In 2009 Joette won First place at FLOAT in Miniature Design and Freestyle. She then started teaching at FLOAT, and face painting convention.
As Joette grew Party People more people started asking her for marketing tips, Joette had grown her decor company to $150,000 a year in sales with a combination of Balloon and Fabric decor.
After working on a project with Johanthon Gerber for a client in Orlando, he asked Joette if she would be interested in selling her decor company. In 2015 Joette sold her business and became the Marketing Director for Party People Events, to stay connected in the industry and focus on the area she enjoyed the most marketing, allowing her the opportunity to focus her full time attention serving as a catalyst for the balloon industry creating new training resources she wished she would of had when she started in the industry.
January 2015 BalloonCoach.com launched with online webinars, one to one and group coaching, and live hands on events to help support and encourage smart business practices in the balloon industry.
Promotions & Profits Retreat Orlando has been created to give you a Unique training experience. Retreat 2018 was a sold out event. The goal is for you to take the professional photography, new knowledge and increased confidence from retreat and apply to your business to increase your profits for the following year.
BalloonCoach.com brings a diverse group of business professionals together from inside and outside of the balloon industry to help you get the resources in personal and business development to help you grow all the skills and supports to thrive in the balloon industry.
January 2019, Joette was honored to be awarded the Betallic Inspire Award for her contributions to the balloon industry at FLOAT 2019.
The lovely award has a globe with the quote “Success is a Journey not a Destination” Joette invites you to join her on the adventure of success with the dynamic team of instructors she has put together for this unique learning experience.
Joette looks forward to working with and learning side by side with you at Promotions & Profits Retreat Orlando 2019!
Melissa Rhea Vinson
In July 2000, at the age of 21, Melissa Vinson was introduced to the world of balloons and started her own decor business, MelRhea Balloon Creations. Over the years Melissa has become recognized as a leader in the balloon industry. Her stylish and elegant event designs have been recognized world wide, and her use of mixed media with balloons has drawn critical acclaim from both industry icons and day to day decorators alike.
Melissa is a multi-award winning artist. She was named “Designer of the Year” at both Summer Balloon Camp (August 2008) and FLOAT the convention (November 2008). Her work has been featured in Images Magazine, on Betallic.com and BalloonHQ.com. She has gained the reputation as a globetrotter, designing at various events across the United States and in China, Israel, Russia and Australia. She is also a successful instructor both in the classroom and with her popular DVD trilogy. Melissa loves to share her knowledge of balloons in a fun and creative setting – using all different shapes and sizes of latex and foils, rounds and non-rounds, to create memorable, long lasting designs.
Melissa runs a successful decor business in Paducah, Kentucky. She will bring her love of design to Promotions & Profits Retreat to help you step up your design skills. Most recently Melissa took first place in the Paducah Christmas Parade with her balloon designs, she will share her experience of how you too can use parades as a marketing tool for your business!
Sponsored by Anagram
We suggest you stay at our host hotel where the training is taking place, Holiday Inn Orlando Disney Springs, and reserve under our group special rate of $122 a night that saves you the resort fee — the link will be posted as soon as the rooms are available for registration
Best to arrive on Sunday so you can get settled into your room and join us for Registration starting at 7 pm on Sunday, November 10th and a Formal Welcome meeting from 8 – 9 pm to make the most out of your Promotions & Profits Retreat 2019 experience.
If you wish to build in time to your stay before or after the retreat to be a Disney Tourist, you can do so at the discounted rate for up to 3 days before and 3 days after.
Holiday Inn Orlando – Disney Springs
1805 Hotel Plaza Boulevard
Lake Buena Vista, Florida 32830
For questions, call 1-877-834-3613
Promotions & Profits Retreat 2019
(schedule is subject to change)
This is what Orlando 2019’s Schedule looks like:
As you arrive at the Holiday Inn Orlando Disney Springs you will be “stepping into the Balloon Coach Leadership Retreat & Spa”
Immerse yourself in 5 days of learning with some some relaxation options available in the morning and evening.
You will leave with a boost of enthusiasm, increased confidence and skills to improve your business model.
Our Retreat team is a mix of balloon professionals and business coaches to create a strong emphasis on creating systems for success.
BalloonCoach.com Promotions & Profits Retreat brings business building resources to you through this unique training experience.
Monday – Friday November 11 – 15th Daily Retreat Schedule
7:30 – 8:30 am Optional Morning Activities:
- Fitness Center
- Morning Devotion
- Gratitude Journal
9:30 am – 6:30 pm Classes
Unique to Promotions & Profits Retreat this workshop has no class choices to make.
We all go through the leadership and business building cirriculum together.
Our team of instructors will sit round table with you during each class to help facilitate conversation as you create your plan of action to implement when you return home.
During our 2019 hands on balloon build we will create decor for Celebrating the Seasons.
Creating a Mural Backdrop
Tips to Creating Decor for a Parade Float
Framing with confidence for outdoor decor
Creativity with foil balloons
After Decor concepts are reviewed we will break into small teams and each group will be given supplies and designs to create one of the following Style photo shoots.
Christmas, New Year’s Eve, Valentine’s Day, St. Patrick’s Day, Easter, Graduation, 4th of July, Summer Fun, Back to School, Birthday, Halloween, Fall Festival.
All designs will be professionally photographed and retreat attendees will leave with access to the professional photography to watermark and use in your marketing when you return to your business. Photos are loaded daily into your Balloon Coach Member area so you can actually start sending out photos and marketing clips before you leave retreat!
Alumni from 2018 Promotions & Profits Retreat have stated that the professional photography alone was worth the full price of retreat to improve their marketing materials. We sell what we share, and professional photography of Profitable Decor will assist you in reaching your sales goals.
12:30 pm – 1:30 pm Networking Lunch each day – included in price of retreat
6:30 pm – 9:30 pm Dinner on your own & optional evening activities
Monday – Thursday
Evening Self-Directed round table discussions, and some lead by our staff: examples include Marketing, SEO, Facebook, problem solving etc.
(some self care activities will have additional fees, pricing will be shared before retreat)
- Massage Sessions
- Creative Arts/Crafts
Friday night – Group Celebration until Midnight – dinner and dancing.
- Listening to the needs of our attendees our 2019 focus will be on working with teams of volunteers to employees
- Creating balloon decor with professional photographs to use for marketing after Promotions & Profits has been instrumental in increased sales when returning home.
- Communication skills
- Leadership skills
- Business Management
- Creating Systems & Strategies
- Stress Management
- Creating a balanced life and routine
*NOTE: Try not to book flights out early Saturday morning, so you can stay up late and celebrate with us at the Dance Party Friday night!
You can arrive early or stay after retreat to enjoy being a Tourist at the Disney Properties.
Our hotel offers discounted tickets and transportation to the Disney theme parks.
Our Hotel Block for reservations will be posted by March 1st. It is best to stay at our Host hotel to have easy access to the classes and social time with your fellow balloon professionals at retreat.
Monday, November 12th
Bonus Experience (extra fee from base workshop)
11:30 am Meet in the Hotel Lobby to depart for Business Behind The Magic Tour At the Walt Disney World® Resort
***Must wear closed toe and closed heel footwear
8 pm – 9 pm Registration & Meet and greet come on down to the workshop Lobby, get your name tag
Grab your Beach bag from Clik -Clik full of great samples and your workbook for the retreat.
Hug old friends and instructors and meet new friends to get ready for an amazing week!
Tuesday, November 13th
7 – 8 am am Rise and shine (optional)
9 am Overview of the week, expectations, introductions
9:30 am Soar with Social Media, Liz Romani & Mindy Neal
10:30 am Marketing to Proms & Themed Events Step 1 Joette & Mindy
11:00 am Refer it Out or Create it? Fabric, Feathers & Lighting – Joette Giardina & Johnathon Gerber
- Pipe and Drape and Ceiling canopies
- Terminology to purchase or rent top requested decor items outside of balloons
- Install Fabric Décor for Prom Style shoot
- Feathers with flair, subcontract or create your own? How to make your own and storage.
- Create a Feather Centerpiece
12 pm – 1 pm Networking Lunch time (paid for in your registration)
1 pm to 6 pm Making Theme dreams come True – King of Latex Eddie Heyland, Jan Iiams & Liz Romani
Hands-on build for Prom Style Photo Shoot and Deeper dive to Marketing exercises for Prom & School Events
- Balloon Walls, Square Pack, Garland and Link o loon
- Framing for Structures
- Ceiling Chandeliers
- Entrance Arch
- Fun Photo Opp
- How to Market to Prom Sponsors
- How to work with Prom Committees
- Create Social Media and an Online presence that make schools want to work with you
6 – 8 pm Dinner Break on your own
8 – 9 pm Learning into Action. Learning new techniques and marking is a start
Planning for the future is key, set plans to paper to make your dreams for the end of 2018 and start of 2019 come true.
Wednesday, November 14th
7 – 8 am Rise and Shine (Optional)
9 am – Noon The Elegant side of Balloons – Wedding Designs Cody Williams, CBA & Texas Master Florist
- Organic Arches with an artistic style
- Ceiling Chandeliers, Centerpieces
- Adding texture to your designs ribbon, floral and lighting
- How to market with photos from a style shoot
- How to work with a local florist to reproduce floral accents
12:00 – 1:00 pm Networking Lunch (paid for in your registration)
1:00 pm – 4 :00 pm The Elegant Side of Balloons For Weddings Caity Byrne, CBA
- How to create amazing organic walls that wow
- How to create lovely organic for any framed design to meet your clients custom request
- Complete hands on build and staging for the photos
4:00 – 5:00 Creating a Magical Moment Wedding Balloon drop Caity Byrne, CBA
5:00 pm – 6:00 Final Prep for Wedding Style Photo Shoot
6 – 8 pm Dinner on your own
8 – 9 pm Mastering the power of networking in the wedding and special events industry – Team Panel
- What to expect from networking events
- How to build relationships with Key vendors so they Know, Like, Trust and REFER You!
- what to say and do
- building relationship through industry organizations
- Plan of action for when you get home
Thursday, November 15th
7:00 – 8:00 am Rise and Shine (Optional)
9:00 am – Noon Creating New Year’s Eve Magic – Gary Ledbetter, MacGyver of Balloons
- Balloon drops realities of rigging
- Special effects -exploding balloons
- Pricing special effects for good profit
- Preparing for plan A, B, C
- What to keep in your tool box
- Hands on build for New Year’s Eve
- Marketing New Year’s Eve
12:00 – 1:00 pm Networking Lunch ( Paid for in your registration)
1:00 -2:30 pm Computer Lab, Team Brainstorming for New Year’s Eve Promotions
2:30 pm – 5:00 pm complete team build for New Year’s Eve
5 pm – Freshen up for New Year’s Eve Dinner and Style shoot
(Dress like you are going to a Nice NYE Event Ladies can wear dresses or black slacks etc, Men prefer a Tie and button down shirt, jacket or suit)
6 pm – 10 pm Dinner, New Year’s Eve Photo shoot (part of your registration)
Friday, November 16th
7:00 -8:00 am Rise and Shine (optional)
9 am – 10:30 am Making the most profit from your Photo’s, Video and Social Media
10:45 am -Noon Branding Joette Giardina, CBA & Caity Byrne, CBA
- How to create the right brand for you and your business
Noon – 1 pm Networking Lunch
1 pm – 3 pm Pool Décor Style Shoot – Johnathon Gerber
- How to weight your pool décor
- Working with Air and helium in and above a pool
- Safety Concerns
- Who purchases pool decor?
- Checklist for Client
3 pm – 5 pm Pool Décor Organic Style Caity Byrne, CBA
- Designing Pool décor
- Pricing Pool Décor
5 pm – 6 pm Final Session with Joette & Mindy Write it down, finalize your plan to Promote & Profit as you return home.
6 – 7 pm Mastering the art of strike and load out All the Team
7:30 pm – Promotions & Profits Retreat goes to Disney Springs!