Balloon Boss Mastermind Webinar Highlight: Instagram 101

Picture of Joette Giardina

Joette Giardina

Mentor. Motivator. Speaker.

Continuing Education for Balloon Businesses 

Balloon Boss Mastermind members are able to take advantage of LIVE webinar trainings each month. In June 2021,  we had Serena Waller of Delegate & Elevate join us to talk about Instagram. This training is ideal for someone who is just getting started with Instagram, or is relatively new to the platform. We spent time going over the basics including:

  • Why Instagram is a great platform for your balloon business
  • Different features within the social media platform
  • How to navigate your analytics Updating your information
  • and researching hashtags 

“Last month’s webinar on Instagram was the most in depth social media learning experience I’ve ever seen. Thank you Serena Waller!”  – Lynda West Perry

In this webinar, you’ll go back-to-basics and learn how to navigate all of Instagram’s latest features and leverage them for your business. As mentioned above, Serena walks through everything from how to make a post, to optimizing your bio, to creating quick replies and blocking spam messages. And so much more! It’s a great “Introduction for Instagram” and why it will be beneficial to use it as part of your Balloon Business marketing strategy! 

A little about our presenter, Serena: She’s a taco loving, coffee drinking, nap obsessed #boymom (of one) and wife that enjoys hiking, traveling, reading, yoga, flowers, organizing, online shopping, dreaming big and most currently, learning to surf.

Serena began her career in the wedding industry as a venue catering sales manager. After several years working with venues, she moved into hospitality & corporate sales management where she helped train and develop sales leaders for fortune 500 companies.

After settling into married life, she came back to the wedding & event’s industry via a publication company. During this time, she identified a need for industry professionals to develop and maintain a social presence for today’s customer.  She started Delegate and Elevate in 2013 and now has a team of six. 

As a reminder, this resource is available to all current Mastermind members (if you aren’t a current member, you can join here and get immediate access to this 24/7 and all previous webinars + live trainings as long as you are a subscriber). 

Take action and grow your thriving balloon business! 

Learn how we support you here. 

Your Partner in Success,

Joette Giardina, CBA

Mentor. Motivator. Speaker.

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