How are balloon businesses achieving great things?I have the pleasure of talking with balloon business owners daily about what is working well, and what they struggle with. I hear stories from, “Nobody has money for balloons”, and “They want everything at a discount” to “Business is Booming – I raised my prices and I have more clients now and have doubled my sales.” So I then have to wonder…what is the difference? How are some balloon businesses achieving great things, while others struggle? One key that I have noticed….. ENTHUSIASM! Yes, Enthusiasm… it’s contagious. When you are passionate about your business, the people in your organization feel it and look forward to working with you. When you talk to your clients on the phone or in person they can HEAR in your voice that you love what you do and they feel confident that you will create the event of their dreams and take care of them. I want you to meet 3 people that share this trait. I am going to give a shout out to 3 that are standing out in my mind of most recent. I share these stories as I see that many times people with the same opportunities that not everyone is having success..and often look to find what is the secret. I believe strongly that the #1 is mindset (that we daily get to choose) And those who go through life with Enthusiasm tend to have more success, quicker! Cecile Williams-Bethel from the Bahamas. She is positive, seeks out education and puts what she learns right into action! It is a JOY to be in her presence with the positive energy and passion that flows from her. After our June workshop, she immediately went home and entered a parade to promote her company and has not stopped moving forward daily since. Sheetal Kurup seen wearing a flamingo for our October workshop..She has been in the balloon industry LESS than 6 months. She came to Orlando for Promotions & Profits in October, and when she got home landed a Grand Opening for a mall creating (6) 33 foot arches, (8) 10 ft columns – and had never done a balloon arch prior to that event. She took the training from Gary Ledbetter and what she learned at the workshop, plus the network of balloon professionals she made calling on Johnathon Shelly Gerber and Amy DesChenes to support her in the project, with Eddie Heyland connecting her to Chris Tribuna (from our Chicago workshop) to assist her on the event.
Let’s Address A Common Balloon Business Issue We’ve all been presented with a picture from Pinterest (or another unknown source) from a client asking us to create X, Y or Z. Whether it is the shape, theme or color, we know that in most cases, a photo does not provide a complete picture of the