Confidence and Communication to Grow Your Balloon Business


When I took the step in 2003 to purchase a balloon business, I don’t think I really had any idea at the time how much confidence, self-esteem and communication would play an important role in the success of my business.    I think by now most people have heard the saying “People do business with those they know, like and trust”, however I don’t know that we always take to heart how we need to evaluate where we are with ourselves, and what we need to do to present ourselves confidently to our clients, and business networks.

I started for a variety of reasons, the #1 to be a catalyst for our industry to provide resources and training I wish I had had at my finger tips when I became a balloon business owner in 2003.   When I bought the company, I immediately went to training on how to make the balloon decor, but what I was missing was HOW to be a business owner.   I had self doubts.

Some of the thoughts that went through my head as I grew my balloon business:

  • “How am I to run a business?  I don’t have a business degree!”
  • “I don’t have the right clothes to wear to a networking lunch”
  • “Who’s going to want to talk to “the balloon lady?”
  • “I’m too fat to fit in at a networking event, no one is going to talk to me”
  • “This client is not going to pay $1,000 for the balloon quote I just came up with”

Have you ever caught yourself with negative self talk?

What do you do after that negative thought enters your mind?  Do you let it control your decisions and actions?  I think we all have at one time or another let negative self talk stop us from moving forward.   As a business coach, people ask me – “Joette how did you grow your company?”    “How do you handle price objections without taking it personally?”   Bottom line is I grew my confidence over the years, the more I moved forward and took action, even when experiencing doubts and fear I learned from each step of the way my confidence grew and so did my income and gross sales!

I’ll be honest I have been a leader since childhood. I was the kid that would volunteer to be in charge of things in Girl Scouts and at school. I enjoy meeting new people.  This does not mean that I did these things without fear, there was often times of self doubt, however I took action anyway!

Would you like to increase your confidence in business situations?

If the answer is YES I have a GREAT resource for you.

Nicole Welch (Nic),  of presented a free webinar with me on February 15, 2018 to outline steps to assist you in your confidence & communication skills

Click here to watch

(Go to 6 minutes in if you wish to get right to start of her presentation)


I supply the resources, now you take the action and I can’t wait to see how your business grows!

I would love to hear how you apply what you learn, please email to let me know how you take action!

For more information on how to grow your business, our Monthly Passport to Success Webinar Subscription, online and in person training and resources to support you on your business journey go to


Your Partner in Success,





Joette Giardina, CBA

Mentor.  Motivator.  Speaker.

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