Photo courtesy of Cody Williams of – One of our instructors for the retreat.

Promotions & Profits Retreat

November 13-16, 2018

Orlando, Florida

This one-of-a-kind workshop is an intensive hands-on experience working closely with the instructors with a unique set of classes.

Work side by side with our workshop team to create dynamic decor for style photo shoots, so you have professional photos to use in your marketing when you get home.

Share 4 days with like-minded balloon business owners ready to take their business to the next level.

  • Take time away from working IN your business to work ON your business.
  • Get Re-energized!
  • Increase your confidence creating decor to use to market your business all year through.
  • Professional photos of you with balloon decor created to use on your website and promotions.
  • Networking Lunch Every Day.
  • Business classes to take what you have learned and put it to work at home to create increased sales!

Lunch each day is included in the price!

Instructor Team:

Caity Byrne, CBA, All About Balloons, Washington, DC   Sponsored by Qualatex
Johnathon Gerber, Party People Events, Lakeland, Fl
Joette Giardina, Balloon Coach, Lakeland,  Florida
Eddie Heyland, Balloon City USA, Dallas TX  Sponsored by Betallic
Jan Iiams, Betallic, St. Louis MO  Sponsored by Betallic
Gary Ledbetter, Dynamite Magic & Balloons, Montgomery, Alabama
Mindy Neal, Balloon Biz in a Box, Phoenix Arizona
Liz Romani, Valley Party Supply, Vincennes, Indiana Sponsored in part by Betallic
Cody Williams, Cody’s Red Balloon, Midland, Texas Sponsored in part by HiFloat
Maureen Dougher, Ballooned Away, Atlanta, GA Logistics coordinator

What will we be doing?


Balloon Decor will be Created for:

New Year’s Eve/Gala with balloon drops!
Prom/Themed Event
Pool Decor

After the retreat all attendees will be provided with professional photos from the style shoots to use in your marketing to improve your Promotional Materials

What is a style photo shoot?

This is where we decorate for a mock event, bringing in a variety of vendors, in order to showcase the design and take professional photos of our work.

Holiday Inn Orlando – Disney Springs
1805 Hotel Plaza Boulevard
Lake Buena Vista, Florida 32830

The BONUS Experience: Presents Disney Institute is sold out and no longer available. You can still purchase the RETREAT ONLY Package.

We depart from our retreat host hotel at 12pm Monday, November 12, 2018, via bus and return to the hotel around 3:30pm


Retreat Plus Bonus Experience November 12-16, 2018

Registration for Retreat + BONUS $899 – Lunch each day is included in the price!

View the complete schedule.

Retreat Only November 13-16, 2018

SOLD OUT – Get on the wait list!

Registration for Retreat + BONUS $599 – Lunch each day is included in the price!

View the complete schedule.

(Registration is non-refundable, with permission from Producer you may sell your ticket to someone eligible to attend)

View the complete schedule.


Holiday Inn Orlando – Disney Springs

1805 Hotel Plaza Boulevard

Lake Buena Vista, Florida 32830

Click here to book your hotel.

NOTE: The link works on computers only at the moment.

If you’re on your phone, please use your computer to book your room.
Or call 1-877-834-3613 and use code OON.

31684871 - walt disney world resort, orlando

Bring your family and share Disney with them!

Disney Springs is a short walk from our Hotel we will meet in the Lobby at 7:00 pm and go explore and have a wonderful evening out. Several locations have free entertainment where we can enjoy the music, dance, eat, shop and have a fun night out!

PLUS: Discount tickets for Disney World are available to you, exclusively as part of the Orlando Promotions & Profits 2018 retreat.

Bonus Experience

Business Behind the Magic Tour

At the Walt Disney World® Resort

In addition to creating a magical environment for Guests from around the world, Walt and Roy Disney mastered the art of
business. They determined that leadership, service and employee engagement were key concepts that, when considered
holistically, would lead to maximum results. Not only have these time-tested core concepts helped establish Disney as one of
the world’s leading brands, they have also helped thousands of organizations around the world think differently about they can
deliver the long-term results they are capable of delivering.

This is your opportunity to engage experienced Disney professionals and observe key examples from a “living laboratory,” taking
you on stage and behind the scenes to explore firsthand how Disney business insights and time-tested methodologies are
operationalized to deliver a great customer experience.

© Disney

Participants must be at least 16 years old. There is walking involved, so comfortable shoes are recommended and attire should be suitable for current weather conditions. Closed toe and closed heel footwear is required to enter Central Shops.

The BONUS Experience: Presents Disney Institute is sold out and no longer available. You can still purchase the RETREAT ONLY Package.

Retreat Only November 13-16, 2018

Registration for Retreat + BONUS $599 – Lunch each day is included in the price!

View the complete schedule.

(Registration is non-refundable, with permission from Producer you may sell your ticket to someone eligible to attend)

View the complete schedule.

Promotions & Profits Retreat 2018


Disney Springs Schedule

(schedule is subject to change)

This schedule has been created to give you an outline of what to expect from the week.

Just like when you work on a live event for a client sometimes things change a bit based on the event, and how your crew is operating.

We mix both hands on learning and focus on business to set plans to put what you learn into action while at the retreat,

and a solid plan of action for when you return home.


We have 9 amazing instructors, who will work side by side with you throughout the entire week no mater who the lead instructors are of the class.


Monday, November 12th

Bonus Experience (extra fee from base workshop)
11:30 am Meet in the Hotel Lobby to depart for Business Behind The Magic Tour At the Walt Disney World® Resort
***Must wear closed toe and closed heel footwear

8 pm – 9 pm  Registration & Meet and greet come on down to the workshop Lobby, get your name tag

Grab your Beach bag from Clik -Clik full of great samples and your workbook for the retreat.

Hug old friends and instructors and meet new friends to get ready for an amazing week!

Tuesday, November 13th

7 – 8 am am Rise and shine (optional)  

9 am Overview of the week, expectations, introductions

9:30 am   Soar with Social Media, Liz Romani & Mindy Neal

10:30 am Marketing to Proms & Themed Events  Step 1  Joette & Mindy

11:00 am  Refer it Out or Create it?   Fabric, Feathers & Lighting – Joette Giardina & Johnathon Gerber

  • Pipe and Drape and Ceiling canopies 
  • Terminology to purchase or rent top requested decor items outside of balloons
  • Install Fabric Décor for Prom Style shoot
  • Feathers with flair, subcontract or create your own?  How to make your own and storage.
  • Create a Feather Centerpiece 

12 pm – 1 pm Networking Lunch time  (paid for in your registration)

1 pm to 6 pm   Making Theme dreams come True – King of Latex Eddie Heyland, Jan Iiams & Liz Romani

Hands-on build for Prom Style Photo Shoot and  Deeper dive to  Marketing exercises for Prom & School Events

  • Balloon Walls, Square Pack, Garland and Link o loon
  • Framing for Structures
  • Ceiling Chandeliers
  • Entrance Arch
  • Fun Photo Opp
  • Centerpieces
  • How to Market to Prom Sponsors
  • How to work with Prom Committees
  • Create Social Media and an Online presence that make schools want to work with you

6 – 8 pm Dinner Break on your own

8  – 9 pm   Learning into Action.  Learning new techniques and marking is a start

Planning for the future is key, set plans to paper to make your dreams for the end of 2018 and start of 2019 come true.

Wednesday, November 14th 

7 – 8 am Rise and Shine  (Optional)

9 am  – Noon The Elegant side of Balloons – Wedding Designs  Cody Williams, CBA  & Texas Master Florist

  • Organic Arches with an artistic style
  • Ceiling Chandeliers, Centerpieces
  • Adding texture to your designs ribbon, floral and lighting
  • How to market with photos from a style shoot
  • How to work with a local florist to reproduce floral accents

12:00  – 1:00 pm  Networking Lunch (paid for in your registration)

1:00 pm – 4 :00 pm The Elegant Side of Balloons For Weddings Caity Byrne, CBA

  • How to create amazing organic walls that wow
  • How to create lovely organic for any framed design to meet your clients custom request
  • Complete hands on build and staging for the photos

4:00 – 5:00  Creating a Magical Moment Wedding Balloon drop  Caity Byrne, CBA

5:00 pm – 6:00  Final Prep for Wedding Style Photo Shoot

6 – 8 pm Dinner on your own

8 – 9 pm   Mastering the power of networking in the wedding and special events industry –  Team Panel 

  • What to expect from networking events
  • How to build relationships with Key vendors so they Know, Like, Trust and REFER You!
  • what to say and do
  • building relationship through industry organizations
  • Plan of action for when you get home

Thursday, November 15th

7:00 – 8:00 am Rise and Shine (Optional)

9:00 am  – Noon Creating  New Year’s Eve Magic – Gary Ledbetter, MacGyver of Balloons

  • Balloon drops realities of rigging
  • Special effects -exploding balloons
  • Pricing special effects for good profit
  • Preparing for plan A, B, C
  • What to keep in your tool box
  • Hands on build for New Year’s Eve
  • Marketing New Year’s Eve

12:00 – 1:00 pm  Networking Lunch ( Paid for in your registration)

1:00 -2:30 pm Computer Lab, Team Brainstorming for New Year’s Eve Promotions

2:30 pm – 5:00 pm complete team build for New Year’s Eve

5 pm – Freshen up for New Year’s Eve Dinner and Style shoot

(Dress like you are going to a Nice NYE Event   Ladies can wear dresses or black slacks etc, Men prefer a Tie and button down shirt, jacket or suit)

6 pm –  10 pm    Dinner,  New Year’s Eve Photo shoot  (part of your registration)

Friday, November 16th

7:00 -8:00 am Rise and Shine (optional)

9 am – 10:30 am  Making the most profit from your Photo’s, Video and Social Media

10:45 am -Noon  Branding   Joette Giardina, CBA  & Caity Byrne, CBA

  • How to create the right brand for you and your business

Noon – 1 pm Networking Lunch

1 pm – 3 pm  Pool Décor Style Shoot –  Johnathon Gerber

  • How to weight your pool décor
  • Working with Air and helium in and above a pool
  • Safety Concerns
  • Who purchases pool decor?
  • Checklist for Client

3 pm – 5 pm  Pool Décor Organic Style  Caity Byrne, CBA

  • Designing Pool décor 
  • Pricing Pool Décor

5 pm – 6 pm  Final Session with Joette & Mindy   Write it down, finalize your plan to Promote & Profit as you return home.

6 – 7 pm  Mastering the art of strike and load out  All the Team 

7:30  pm –  Promotions & Profits Retreat goes to Disney Springs!   

Retreat Only November 13-16, 2018

Registration for Retreat + BONUS $599 – Lunch each day is included in the price!

View the complete schedule.

(Registration is non-refundable, with permission from Producer you may sell your ticket to someone eligible to attend)

View the complete schedule.

Special Thanks to Our Sponsors for Supporting Education

4C Q_Black Qualatex_Horz VB

What have attendees said about past workshops & retreats?

Sheetal Kurup

“My life and business has changed after attending the Orlando Profits and Promotions workshop organized by #Ballooncoach in October 2018. Not only have I learned how to price, make profits and conduct my business but I have networked and made contacts with Other balloon professionals. Balloon coach mentor Joette Meyers Giardina is the mastermind behind this workshop. She is absolutely amazing at what she does and her team of award winning instructors were all instrumental in giving me the confidence and tools to conduct my business and take it to the next level.

The testament to this is when, last weekend [October 29, 2017] I accomplished my first big corporate balloon decor project after coming back from the Orlando workshop with 6 arches …33ft long and 8 10ft tall balloon columns … I had never done an arch prior to this workshop. I could do it only because of the amazing and precise instructions on how to tackle this job given by Johnathon Gerber, Gary Ledbetter during our workshop, and Amy DesChenes my fellow workshop attendee. I met all of them at the workshop and they were available to respond to my calls and text whenever I reached out.

I owe big thanks to Balloon coach Profits and promotions workshop.. so glad I attended .. due to which I was able get In touch with so many wonderful people .. I couldn’t complete this task by myself and I got introduced to Chris Tribuna who apparently lives only 20 mins away from me ..he came to help me on a very short notice ..truly God send. Even after the workshop, I keep messaging Joette with any questions I have and she is so prompt in responding .. so glad to have a mentor like her.
Posting my corporate job decor video which I was able to accomplish only because of balloon coach and its instructors.
Sorry it’s a very long post… but I am super excited. Hope u enjoy the video.”

Liz Romani

Joette Meyers Giardina, I wanted to thank you so much for this amazing week that you orchestrated so well at Parades, Promotions and Profits! There was not a detail forgotten, nothing to think about for us attendees but what we were seeing, learning and creating. We learned so much from the Profits side of things, as well as the creative.... I cannot say enough how much I loved every minute of the last 5 days in Chicago - the friendships that were made were amazing too! There's nothing as special as hanging with your own and us balloon people are a special breed! We all had the time of ours lives and it was all because of you!!!! You are amazing!!!!!!

Francine Orlin Kades, Cba‎ The Balloon People Chicago 2017 Parades, Promotions & Profits July 1, 2017

Frequently Asked Questions

Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.