Promotions & Profits Retreat

November 13-16, 2018

Orlando, Florida

Bonus Experience: November 12, 2018

Business Behind the Magic Tour

At the Walt Disney World® Resort

In addition to creating a magical environment for Guests from around the world, Walt and Roy Disney mastered the art of
business. They determined that leadership, service and employee engagement were key concepts that, when considered
holistically, would lead to maximum results. Not only have these time-tested core concepts helped establish Disney as one of
the world’s leading brands, they have also helped thousands of organizations around the world think differently about they can
deliver the long-term results they are capable of delivering.

This is your opportunity to engage experienced Disney professionals and observe key examples from a “living laboratory,” taking
you on stage and behind the scenes to explore firsthand how Disney business insights and time-tested methodologies are
operationalized to deliver a great customer experience.

© Disney

Participants must be at least 16 years old. There is walking involved, so comfortable shoes are recommended and attire should be suitable for current weather conditions. Closed toe and closed heel footwear is required to enter Central Shops.

We depart from our retreat host hotel at 12pm Monday, November 12, 2018, via bus and return to the hotel around 3:30pm

Retreat Plus Bonus Experience November 12-16, 2018

Registration for Retreat + BONUS $899 – Lunch each day is included in the price!

3 Payment Plans Available:

Pay in Full, 3 Months or 6 months to help you save your spot!

View the complete schedule.


Click here to book your hotel.

NOTE: The link works on computers only at the moment.

If you’re on your phone, please use your computer to book your room.
Or call 1-877-834-3613 and use code OON.

31684871 - walt disney world resort, orlando

Bring your family and share Disney with them!

Discount tickets are available to you, exclusively as part of the Orlando Promotions & Profits 2018 retreat.

Registration for Retreat Only $599 – Lunch each day is included in the price!

(Registration is non-refundable, with permission from Producer you may sell your ticket to someone eligible to attend)

View the complete schedule.

What’s the difference between the Promotions & Profits Retreat and the Promotions & Profits Online Workshop?

That’s a great question! The P&P Retreat in Orlando is a live in-person event, where you dive deep into improving your business (and yourself) holistically. You’ll spend time away from the day-to-day minutiae of running your business, so that you can take a 10,000-foot view of your business to see where and how to implement new strategies, create new designs, rebrand if needed, and strategically plan your marketing.

The P&P Online Workshop allows you to learn from home or wherever you have internet. If traveling to Orlando is going to be difficult for you because of family or distance, this is for you!

It is live and interactive and not intended to be a “webinar” that you sign up for and watch the replay.

During the online workshop, you’ll perform hands-on exercises in planning and organization, learn to create effective content and marketing strategy, plan seasonal events, and evaluate the performance of your efforts.

The unique thing about our Promotions & Profits Retreat is that we all work together to create the décor for our 4 style Photo Shoots. We have instructors listed to be the lead for each of the shoots, however the rest of our team will be in the workshop with you working side by side with you as we create each project.

We will have a professional photographer at the event to capture professional photos for you to use in your marketing materials, website and social media after the event. Since this is a hands on build you will leave with the confidence to build all items that are done during the event.

Networking Lunches Tuesday – Friday are a part of your registration so you can relax and network with the instructors and other retreat attendees throughout the event.

View the complete schedule.

What’s included with registration for Promotions & Profits Orlando Retreat 2018?


This one-of-a-kind workshop is an intensive hands-on experience working closely with the instructors with a unique set of classes.

Work side by side with our workshop team to create dynamic decor for style photo shoots.

4 days shared with like minded balloon business owners ready to take their business to the next level.
Take time away from working IN your business to work ON your business.
Get Re-energized!
Increase your confidence creating decor to use to market your business all year through.
Professional photos of you with balloon decor created to use on your website and promotions.
Networking Lunch Every Day.
Business classes to take what you have learned and put it to work at home to create increased sales!


Balloon Decor will be Created for: New Year’s Eve/Gala
Prom/Themed Event
Pool Decor
After the retreat all attendees will be provided with professional photos from the style shoots to use in your marketing to improve your Promotional Materials


Eddie Heyland, Balloon City USA, Dallas TX
Gary Ledbetter, Dynamite Magic & Balloons, Montgomery, Alabama
Johnathon Gerber, Party People Events, Lakeland, Florida
Cody Williams, Cody’s Red Balloon, Midland, Texas
Liz Romani, Valley Party Supply, Vincennes, Indiana
Mindy Neal, Balloon Biz in a Box, Phoenix Arizona
Joette Giardina, Balloon Coach, Lakeland Florida
Maureen Dougher Logistics coordinator

Promotions & Profits Retreat 2018


Disney Springs Schedule

(schedule is subject to change)

Monday, November 12th

Bonus Experience (extra fee from base workshop)
11:30 am Meet in the Hotel Lobby to depart for Business Behind The Magic Tour At the Walt Disney World® Resort
***Must wear closed toe and closed heel footwear

8 pm – 9 pm Meet and greet new arrivals

Tuesday, November 13th

7 – 8 am am Rise and shine (optional)  

9 am Overview of the week, expectations, introductions

9:30 am   Soar with Social Media, Liz Romani & Mindy Neal

10:30 am Marketing to Proms & Themed Events  Joette & Mindy

11:00 am  Fabric, Feathers & Lighting – Joette Giardina & Johnathon Gerber

  • Pipe and Drape and Ceiling canopies (Refer it out or Create it? – terminology you need to know)
  • Install Fabric Décor for Prom Style shoot
  • Feathers with flair, subcontract or create your own?  How to make your own and storage.
  • Create a Feather Centerpiece

12 pm – 1 pm Networking Lunch (paid for in your registration)

1 pm to 6 pm   Making Theme dreams come True – King of Latex Eddie Heyland, Liz Romani

Hands-on build for Prom style shoot

  • Balloon Walls, Square Pack, Garland and Link o loon
  • Framing for Structures
  • Ceiling Chandeliers
  • Entrance Arch
  • Fun Photo Opp
  • Centerpieces

6 – 8 pm Dinner Break on your own

8  – 9 pm  Circle Up.  Learning is great, but planning for the future is key, set plans for end of 2018 and start of 2019.

Wednesday, November 14th

7 – 8 am Rise and Shine  (Optional)

9 am  – Noon The Elegant side of Balloons, Weddings and beyond  Cody Williams & Liz Romani

  • Organics to wow your clients
  • Arches
  • Ceiling Chandeliers
  • Centerpieces
  • Adding in Fabrics, floral and lighting

12:00  – 1:00 pm  Networking Lunch (paid for in your registration)

1:00 pm – 2:30 How to build referrals in the wedding and corporate industry – Team Class

2:30 pm – 6:00 pm Hands-on Build

6 – 8 pm Dinner on your own

8 – 9 pm   Mastering the power of networking in the wedding and special events industry.


Thursday, November 15th

7:00 – 8:00 am Rise and Shine (Optional)

9:00 am  – Noon Creating  New Year’s Eve Magic – Gary Ledbetter, MacGyver of Balloons

  • Balloon drops realities of rigging
  • Special effects -exploding balloons
  • Pricing special effects for good profit
  • Preparing for plan A, B, C
  • What to keep in your tool box
  • Hands on build for New Year’s Eve
  • Marketing New Year’s Eve

12:00 – 1:00 pm  Networking Lunch ( Paid for in your registration)

1:00 -2:30 pm Computer Lab, Team Brainstorming for New Year’s Eve Promotions

2:30 pm – 5:00 pm complete team build for New Year’s Eve

5 pm – Freshen up for New Year’s Eve Dinner and Style shoot

(Dress like you are going to a Nice NYE Event)

6 pm –  10 pm    Dinner,  New Year’s Eve Photo shoot  (part of your registration)

Friday, November 16th

7:00 -8:00 am Rise and Shine (optional)

9 am – 11:00 am Photo’s, Video and Social Media

Noon – 1 pm Networking Lunch

1 pm – 4 pm Prepare Pool Décor Style Shoot –  Johnathon Gerber

  • How to weight your pool décor
  • Working with Air and helium in and above a pool
  • Safety Concerns
  • Checklist for Client
  • Designing Pool décor
  • Who buys Pool décor?
  • Pricing Pool Décor
  • Marketing Pool decor

5 pm – 6 pm  Final Session   Write it down, finalize your plan to apply what you learned.

6 – 7 pm  Mastering the art of strike  and load out

7:30  pm –  Promotions & Profits Retreat goes to Disney Springs!   

Disney Springs is a short walk from our Hotel we will meet in the Lobby at 7:00 pm and go explore and have a wonderful evening out.   Several locations have free entertainment where we can enjoy the music, dance, eat, shop and have a fun night out!

Would you like to be a tourist and enjoy the Disney Theme parks before or after the retreat?
We have discount tickets available for the Disney Parks –> Click “return to top”

Return to top.

Special Thanks to Our Sponsors for Supporting Education

What have attendees said about past workshops & retreats?

Sheetal Kurup

“My life and business has changed after attending the Orlando Profits and Promotions workshop organized by #Ballooncoach in October 2018. Not only have I learned how to price, make profits and conduct my business but I have networked and made contacts with Other balloon professionals. Balloon coach mentor Joette Meyers Giardina is the mastermind behind this workshop. She is absolutely amazing at what she does and her team of award winning instructors were all instrumental in giving me the confidence and tools to conduct my business and take it to the next level.

The testament to this is when, last weekend [October 29, 2017] I accomplished my first big corporate balloon decor project after coming back from the Orlando workshop with 6 arches …33ft long and 8 10ft tall balloon columns … I had never done an arch prior to this workshop. I could do it only because of the amazing and precise instructions on how to tackle this job given by Johnathon Gerber, Gary Ledbetter during our workshop, and Amy DesChenes my fellow workshop attendee. I met all of them at the workshop and they were available to respond to my calls and text whenever I reached out.

I owe big thanks to Balloon coach Profits and promotions workshop.. so glad I attended .. due to which I was able get In touch with so many wonderful people .. I couldn’t complete this task by myself and I got introduced to Chris Tribuna who apparently lives only 20 mins away from me ..he came to help me on a very short notice ..truly God send. Even after the workshop, I keep messaging Joette with any questions I have and she is so prompt in responding .. so glad to have a mentor like her.
Posting my corporate job decor video which I was able to accomplish only because of balloon coach and its instructors.
Sorry it’s a very long post… but I am super excited. Hope u enjoy the video.”

Liz Romani

Joette Meyers Giardina, I wanted to thank you so much for this amazing week that you orchestrated so well at Parades, Promotions and Profits! There was not a detail forgotten, nothing to think about for us attendees but what we were seeing, learning and creating. We learned so much from the Profits side of things, as well as the creative.... I cannot say enough how much I loved every minute of the last 5 days in Chicago - the friendships that were made were amazing too! There's nothing as special as hanging with your own and us balloon people are a special breed! We all had the time of ours lives and it was all because of you!!!! You are amazing!!!!!!

Francine Orlin Kades, Cba‎ The Balloon People Chicago 2017 Parades, Promotions & Profits July 1, 2017

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