Resources to Grow Your Balloon Business

Picture of Joette Giardina

Joette Giardina

Mentor. Motivator. Speaker.

Resources to Grow Your Balloon Business

Hi, I’m Joette Giardina. I started my full time career in the balloon industry in December of 2003 in Lakeland, Florida located half way between Tampa and Orlando. In January of 2015 I launched to serve as a catalyst in the industry to help support you in building a Thriving Balloon Business, supporting you in making your dreams come true. I know the struggles of not knowing how to grow a business, wondering how to find the people who are willing to pay for my services, wishing there was a guide to show me the way.

Over the years I have invested thousands of dollars and more time than I can count attending the best training in the balloon industry, and business seminars locally to understand the in’s and out’s of business ownership. Through trial and error I took action with the skills I learned and stepped out of my comfort zone to increase my skills in networking, marketing, sales calls and more! By focusing on exceeding my clients expectations and perfecting my skills in balloon decor I grew a fan base that now refer their friends to Party People Events as THE Balloon Company to go to when holding a special event. Through social media other balloon professionals started asking me to help them grow their business…and thus was created.

Now I bring that knowledge to you to help you experience the feelings of success that I have had, along with knowledge from leaders in the balloon industry and business professionals with skills to share to create a solid foundation for your business. Our goal is to support and encourage you along the sometimes rocky road to business success.  When I sold my company in 2015 I was averaging $150,000 a year in sales.  Now as the Marketing Manager for Party People Events our company with a team did over $600,000 in sales in 2018 and again in 2019.   I bring the experience from being a solo business owner to being a part of a dynamic team to meet you where you are and help you put systems in place to grow the Thriving Balloon Business of your dreams.

In this blog I will share links to online and in person training along with links to distributors and manufactures to get your balloons, inflators and other resources to help you grow.

Check out this overview video of what others have learned from our resources to see things from our clients perspective and what we offer.

What services does offer?

Free Blog

  • Insights on marketing
  • Tips on creating outdoor decor that last
  • Where to find balloon distributors
  • How to step out and take action in your business
  • Face your Fears

Balloon Boss Mastermind:

  • Access to All the past Passport webinar replays since September of 2015 learning from a variety of instructors from around the world.
  • LIVE Passport to success webinars the 4th Tuesday of Each month 9 pm Eastern Time
  • The LIVE Balloon Boss Mastermind Member Only Q & A calls the 1st Monday of each month at 9 pm Eastern Time.
  • Decor 101 (how to construct and market professional balloon decor)
  • Vision Board Class.
  • Private Facebook group coaching group for daily support & encouragement.
  • Access to over $4.000 of online resources and support for just $97 a month investment.

One to One Business Coaching:

Via phone, text, email or online chat –

  • Develop Business Plan
  • Marketing Strategy
  • How to Up-sell
  • Time Management
  • Networking Skills
  • I can be your life line
















Hands on training Balloon Boss Pro Summit Orlando November 2020

  • Creating a hands on balloon decor for corporate,-with access to professional photographs to use for marketing after Balloon Boss Pro Summit
  • Communication skills
  • Leadership skills
  • Business Management
  • Creating Systems & Strategies
  • Stress Management
  • Creating a balanced life and routine
  • Small group action plan brainstorming with 8 attendees per each instructor
  • Build new network to support you after the event

Downloads to create specific balloon decor

  • Giant linking hot air balloon
  • Up to 48 foot outdoor arch
  • Dancing Flamingo
  • Snowman
  • Cupcake
  • Foil balloon column and topiary
  • Link -o-loon round arch
  • Link-o-loon dog
  • Triangle frame

If you are looking for Hands on Balloon training, Balloon Coach Joette Giardina is also available for one to one and small group training,   email to schedule a time for this special service.

There are many wonderful balloon manufacturers and distributors around the world that support education in the balloon industry. I encourage you to check out their websites and get to know what is available to help you. Below is a list with hotlinks of companies that have sponsored training events, and whose products I have worked with.

Balloon Manufacturers:





Support Products for the balloon industry




PREMIUM Balloon accessories


Balloon Distributors who support education programs for the industry

American Balloon Factory

Overland Park, Kansas

Brody’s Wholesale

Broadview, Illinois

burton + BURTON

Bogart, Georgia

E & R Sales

Midlothian, Virginia

HICO Balloons

St. Charles, Missouri

L.A. Balloons

Glendale, California

MSR Wholesale Balloons

SeaTac, Washington


More distributors are listed on the manufacturer websites that serve your area, I encourage you to visit the ones that are local to you to build a relationship with them. Find out if they host classes or know of an upcoming workshop or convention you can attend. Attending classes is a great way to build your skills and professional network. Yes you may need to drive or fly a great distance to get to training, but nothing beats a hands on experience!

We don’t know what we don’t know is one of my favorite quotes after business coaching balloon professionals since January of 2015.

Typically balloon professionals are creative individuals who love to make people feel special with our lovely balloon decor, all the details in running a business can easily slip through the cracks. It is easy to get to a place of feeling overwhelmed, not knowing what to do next to grow you business. Our goal is to make the journey a bit of a smoother ride – sharing the systems and steps that have worked for others in growing a strong, thriving balloon business.

It is less expensive to invest in training now to to learn from others failures and success to allow you to grow faster, than stumble on your own. No matter if you wish for this to be a part time venture or full time income, I know from experience that with a plan and hard work you can make your dreams come true with balloons!

If you would like to schedule a free 10 minute consult to help you determine what is the best Next step for you email

Get Connected in our Balloon Coach Community on Facebook to focus in on business building tips.

Your Partner in Success,
Joette Giardina, CBA
Mentor. Motivator. Speaker.
Support as you Create your Thriving Balloon Business

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