When it comes to pricing don’t clown around!

Joette Giardina

Joette Giardina

Mentor. Motivator. Speaker.

When it comes to pricing don’t clown around!
Hello balloon decorating professional, if you have not heard this lately, your time is valuable!  You deserve to be paid well for your work.
When I started in the balloon industry full time in 2003 I had no idea the amount of overhead that should be counted in my pricing for my balloon decor.  “It’s just balloons” right?  WRONG!    When I speak to other event professionals, it’s not “just flowers”, “just sugar and flour”or just a linen”.  Being a business owner has a lot of sweat, tears, hours and money invested to provide quality services to our clients to create memorable moments.

Prior to my full time career in the balloon industry, I have a background in social work and helping people mixed with some sales training over the years.  Nothing prepared me fully for the wild ride of being a balloon business owner.  Over the years I have invested thousands of dollars in business training, professional development and balloon industry training to help increase my confidence in pricing for profit and knowing that not everyone is my client.  As I grew my home based business to $150,000 a year and now serve as the marketing manager for Party People Events that grossed over $500,000 a year for 2018, and 2019 I have learned that when we value ourselves by having profitable pricing will will attract clients that value our services.

5 Tips to Create Profitable Pricing from the Start

Track how much time it takes to do your job, not just making the balloons
Sell memorable moments and feelings, not balloons
Value your time as a business owner, not as an employee
Build your pricing based on overhead for growth
Track all your expenses with Quickbooks online or other tracking tool

MYTH – if you are home based currently do not fall into the myth that a home based business should charge less for you services, many time retail companies are are able to charge less based on volume. Do not undercut the industry standards, you deserve to be paid for the perceived value of balloon decor so that you can grow your business with the profit made.

Side tip if you ever think, “they won’t pay $$$ for balloons where I live”
Go online right now and look up a local floral shop and see what they charge for a dozen roses, and the current special arrangement for the current holiday. Now look up another florist in town and see how their prices are similar.

Next step think how small those flowers are in comparison to your large balloon arrangements. YOU deserve to be compensated well for creating memorable balloon decor!

When we look at our business we have to realize we do not just sell balloons,  we create memorable moments for our clients.  In a world full of pain, despair and fear, balloons bring joy and smiles to the world in a way no other medium can.

I’m Joette Giardina, CBA aka Balloon Coach.  I have been earning my income full time from the balloon industry since 2003.
Over the years I have investested tens of thousands of dollars on training and travel expenses to increase my skills and increase my confidence as a Balloon Business Owner.  I now have the pleasure of walking side by side with my friends and clients in the balloon industry to support them as they grow their Thriving Balloon Business.  I offer more information on my YouTube channel and in my Facebook groups for those with a business set up Balloon Coach Community and for those new to the industry looking on how to transfer from Hobby to business Balloon Business Start Up with Balloon Coach

You can get immediate access to online and in person training at BalloonCoach.com

Access Editable pricing guides and a pricing calculator to help you in creating quotes efficiently with your clients in Balloon Boss Mastermind.


Balloon Boss Summit is held annually in Orlando allowing you to build balloon decor skills and meet with mentors in the industry in a unique small group learning workshop focused on business development to set up systems to sell high profit balloon decor.   

One to one and small group hands on training is also available by appointment email [email protected]

Online learning is at your finger tips 24.7 through Balloon Boss Pro Course and Balloon Boss Mastermind.

My goal as Balloon Coach is to help balloon professionals around the world have the resources I wish I had back in 2003 to help you increase your confidence and profit quicker than I did! There is no need to travel the road by yourself.

Take one step forward today your future self will thank you for.
Review your pricing for profit and value.

Your Partner in Success,

Joette Giardina, CBA
Mentor.  Motivator.  Speaker.
BalloonCoach.com

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