Why Are People Ignoring Your Balloon Business?

Joette Giardina

Joette Giardina

Mentor. Motivator. Speaker.

Do you ever wonder why are people ignoring your balloon business?
Feel like there are celebrations going on around you everyday that you should be decorating for, but for some reason the orders are not coming in?

When it comes to marketing, balloon businesses tend to overlook the importance of branding. They tend to think of it as the domain for big business with large marketing budgets and TV commercials. 

Branding for balloon businesses doesn’t have to be difficult.
In the events industry, big or small, connecting with your audience and delivering a clear solution to their problems is key.

Balloon decor can solve multiple issues for clients, from attracting attention to a new business to saving time for a busy parent want to create a memorable moment for a milestone birthday. So, it is crucial we understand how the customer thinks so we may better solve their problems. If you’re unable to do that, you may feel ignored and have issues sustaining your business. 

Brand strategist and graphic designer, Jasmine Decelle, discusses these issues clearly in her latest blog post. In this blog post, she goes into detail on the following:

  1. Presenting your business professionally
  2. Standing out among your competition
  3. Connecting with your audience with storytelling strategies

If you ever wonder why are people ignoring your balloon business, I encourage you to check it out.

I love Jasmine’s approach to breaking down the roadblocks in our branding because she provides real examples and solutions. Reading this blog post will offer a wealth of information on addressing your branding pain points. 

I met Jasmine through a local business networking group where I live in Lakeland, Florida. After you read her blog if you would like more information on brand messaging check out the replay of her live webinar in the Balloon Boss Mastermind Program from September 2020.

Do one thing today that your future self will thank you for!
Your Partner in Success,

Joette Giardina, CBA
Mentor. Motivator. Speaker.

Other featured articles

balloon photos

Proper Use of Photos to Market Your Balloon Business

“We SELL what we SHARE” is a motto I often say to my Balloon Boss Mastermind and coaching clients.The question I then get is, “What photos can I use to market with, until I have photos of my own work?”Great question. So, today I want to share some tips and hints to help you through

Read More »
Balloon Training

Commit and show up for your balloon business

Are you ready to commit and show up for your balloon business?In Balloon Coach programs we have a saying Take Action THRIVE! What does it mean to thrive?prosper, flourish.When I jumped into the balloon industry full time with both feet the end of 2003 I had no idea the unlimited possibilities in the balloon industry,

Read More »
Balloon Training

Progress over perfection – one step at a time!

Progress over perfection one step at a time. I get asked over and over what the secrets are to success as a balloon professional. One of my top replies is to focus on making progress over perfection. It is important to first make time to take care of you as a person, the driving force

Read More »
Uncategorized

Balloon business goals become reality when you take action

Balloon business goals become reality when you take action Building a Thriving Balloon Business is not something that happens over night It takes focused energy and often stepping outside of our comfort zone to experience growth. How do I know this?  I have experienced it first hand from jumping into the balloon industry with both

Read More »
Create your Balloon Boss mindset
Uncategorized

Create a Balloon Boss Mindset

Create a Balloon Boss Mindset. What does that mean? The definition of boss: Noun – in a person who is in charge of a worker, group or organization.Verb – give orders in a domineering manner.Adjective – excellent, outstanding. Most balloon professionals I have met in the industry since 2003 got into the world of balloons

Read More »