Do you ever wonder why are people ignoring your balloon business?
Feel like there are celebrations going on around you everyday that you should be decorating for, but for some reason the orders are not coming in?
When it comes to marketing, balloon businesses tend to overlook the importance of branding. They tend to think of it as the domain for big business with large marketing budgets and TV commercials.
Branding for balloon businesses doesn’t have to be difficult.
In the events industry, big or small, connecting with your audience and delivering a clear solution to their problems is key.
Balloon decor can solve multiple issues for clients, from attracting attention to a new business to saving time for a busy parent want to create a memorable moment for a milestone birthday. So, it is crucial we understand how the customer thinks so we may better solve their problems. If you’re unable to do that, you may feel ignored and have issues sustaining your business.
Brand strategist and graphic designer, Jasmine Decelle, discusses these issues clearly in her latest blog post. In this blog post, she goes into detail on the following:
- Presenting your business professionally
- Standing out among your competition
- Connecting with your audience with storytelling strategies
If you ever wonder why are people ignoring your balloon business, I encourage you to check it out.
I love Jasmine’s approach to breaking down the roadblocks in our branding because she provides real examples and solutions. Reading this blog post will offer a wealth of information on addressing your branding pain points.
I met Jasmine through a local business networking group where I live in Lakeland, Florida. After you read her blog if you would like more information on brand messaging check out the replay of her live webinar in the Balloon Boss Mastermind Program from September 2020.
Do one thing today that your future self will thank you for!
Your Partner in Success,
Joette Giardina, CBA
Mentor. Motivator. Speaker.