Balloon Business End of Year Review Tips

Picture of Joette Giardina

Joette Giardina

Mentor. Motivator. Speaker.

Balloon Business End of Year Review Tips

It’s the end of the year and our news feeds start getting filled with messages to purchase planners and goal setting systems.

TV commercials talk about New Year’s Resolutions, and fitness centers have special promotions for kicking off the New Year with a “New You”! There is something magical about the start of a new year, that we can make something NEW happen in the next year.

To create NEW things for our business it’s important to REVIEW last year. I recently attended a local training with business owners here in Lakeland Florida with 2 people who had been trained by John Maxwell. They shared that each year John Maxwell takes a full week (the week of Christmas) to review his calendar from the previous year and make a plan for the next year. He takes notes and figures out the things he wants to start, stop, continue and change for the following year.

If you would like to have a copy of the full End of Year review worksheet – join our Balloon Boss Mastermind

In my role as Balloon Coach, Your Partner in Success, I spend a lot of of time listening to podcasts from business leaders and reading blogs and business articles to help increase my knowledge of best business practices to support creative balloon business owners in having tools for success in the area that most of us struggle in – the business details. When I started in the balloon industry full time in 2003, I knew that I loved how balloons can transform a room and make any dream a reality. The magic of creating a space that when my client or a guest of the event walk in they say, “Wow, I can’t believe those are balloons!” But I did not have a full understanding of how to grow and run a successful business. In January of 2015, I started to create the business resources I wished I would have had!

This was a SCARY decision for me. For years, my husband had seen people in the balloon industry reaching out to me with emails and phone calls asking me how I had grown my business and stayed so busy. One day Brian stated, “If you are going to take that much time away from your business and your family to answer peoples questions, then you have to get paid for your time.” I thought to myself, “will people really pay for me to coach them?” Then I thought about how much I would of been willing to pay ANYONE to keep me from going through many of the struggles and challenges I have faced over the years in growing my business. For example, not knowing what resources were available to support business success. I knew how to find out how to create balloon decor, but it took a lot of trial and error and investment in business training to learn how to overcome price objections, how to network and market my balloon business, and how to use the internet wisely to grow a larger customer base. I had spent more hours and money than I can count going to business symposiums and networking events to increase my knowledge and confidence as a business owner.

November of 2018 I watched my dreams come true as I held a sold out workshop with 75 attendees and 10 staff put on Promotions & Profits Retreat Orlando 2018. It was a magical experience hearing all the testimonies as people came up to me with big hugs, thanking me for putting on an event where they could have networking lunches to talk with the staff each day, and work hands on to create the professional photography for them to go home and market with. Click here to see a behind the scenes video from the event.

I share this story with you because I stepped out in FEAR in January of 2015 to launch Balloon Coach, just like in December of 2003 when I stepped out of my fear and into my dream of becoming a full time Balloon Business Owner. If I would of listened to the doubts in my head, the doubts shared by family members and friends I would of never lived the amazing blessed life I have today because of balloons!

In 2008, I assisted Melissa Vinson as she won Designer of the Year at Balloon Camp, and from that went with her on a trip to China to serve with an international team of Balloon Designers under Guido Verhoef for a balloon fashion show in Shanghai. That experience in China showed me the WORLD of balloons, and how creativity has no limits. Over the years I have invested thousands of dollars to learn from other balloon companies and in the process have made some of the best friends I have today.

So what does this have to do with end of year review and setting your goals for the next year?

I encourage you to DREAM BIG! To INVEST in your business and in yourself.

Being a business owner is NOT the easy way to money.

I believe that anything is possible if you write it down, take action and set up a support system to help you succeed.

Are YOU ready to take action?

Are you ready to make this next year Your Best Year Yet?

If you answer YES, here are 5 steps you can take:

  • Review last year and decide what you want to Start, Stop, Continue & Change
  • Write your dreams down
  • Create a plan to make dreams reality
  • Create a support system to make them happen
  • Take action daily

I know owning a balloon business can be an amazing journey. I also know the road is not always easy. Many times I have wondered how I’m going to pay my electric bill, praying my clients payments would arrive before the bill is due. I know the struggle to find new clients, wondering how I can get new customers to purchase balloons. Wondering “who that magic contact is?” at the companies I want to work with.

That is why I created our monthly Passport to Success Webinar program for people experiencing success to share their tips and hints with you, to help you grow your business quicker and easier than I did as you know what things to avoid and which activities to do to create the dreams you have.

I grew Party People Events to a $150,000 a year business (it was at the level I needed to bring in half the income for our family expenses) In 2015, I sold the company to Johnathon Gerber, who has purchased several Balloon Businesses and put them all together. I now serve as the marketing director of Party People Events. We are a large company based in central Florida and will end 2018 with over $600,000 in sales. I know what it’s like to be on my own as a business owner, the struggles of when to hire staff, and now experience what it is like to be a team player of a larger company. No matter what your goals and struggles are I would enjoy serving as your Partner in Success.

If you want to have solid support in your business journey Balloon Boss Mastermind puts over $2,500 of online training at your finger tips 24/7.

As long as you stay current on your $97 a month membership investment you will have access to:

  • All the past Passport webinar replays since September of 2015
  • All of the Action plan Q & A replays
  • The LIVE webinars the 4th Tuesday of each month 9 pm Eastern Time
  • The LIVE Balloon Boss Mastermind Member Only calls the 1st Monday of each month at 9 pm Eastern Time.
  • Decor 101
  • Vision Board Class
  • Private Facebook group

If you have questions about any of our programs email

TAKE ACTION and create your plan to make 2019 Your Best Year YET!

When you write your goals down it is 42% more likely for your goals to become reality!

Your Partner in Success,


Joette Giardina, CBA

Mentor. Motivator. Speaker.

Reserve your seat today

Promotions & Profits Retreat Orlando, November 11-15 2019

Payment plans available – Early Bird Registration at 1/2 Price currently.

Bonus Online training with sign up Jan 6 and June 2nd on Goal Setting and More!

Register by Midnight 12/31/18 to have your name in Drawing to win

Business Coaching with Stuart Davies, Balloons Beyond, Wales UK!

“Step into the Balloon Coach Spa and Leadership Center Experience”


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