Christmas in July!

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Joette Giardina

Mentor. Motivator. Speaker.

While the sun is shining bright, you might be planning a family getaway to the beach. It often seems out of place to receive your catalogs from suppliers full of Christmas balloons and designs. I love looking through the Christmas catalogs to see the new designs and which favorites from last season are still available! July and August are my best times to contact my past December clients and reach out to new customers.

corporate Candy Christmas entrance and room decor
corporate Candy Christmas entrance and room decor

(Arch design inspired by Sue Bowler)

In December 2013, two of my corporate events were in the same venue; one on Friday, the other Saturday. We installed Organza to the ceiling that stayed the same for both events, but changed out the balloon decor and centerpieces to make the events different. Both clients had booked us a year in advance, so I knew their dates were back to back as I met with them and offered several selections to both clients using the same colors.

Taper Chandelier
Taper Chandelier

To learn more about installing fabric decor, follow this link for my step by step DVD’s Fundamentals of Fabric

Here is how I stay so busy at the holidays:

1. In December, when I do the events, I have the clients book for the following year to ensure availability for their date.

2. Contact the client in July with suggestions for this year’s designs and have them pay their deposit so their specialty designs can be ordered before they are out of stock. I keep all the product for that event boxed up with the company name and date of the event.

3. Approach new Holiday clients via phone, networking meetings, email and online marketing.

4. Offer fabric draping, backdrops and custom centerpieces that accent the balloon decor. If you stay busy enough with

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Joette Giardina, CBA

Mentor. Motivator. Speaker.

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