School Spirit, Homecoming and Prom Marketing tips!

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Joette Giardina

Mentor. Motivator. Speaker.

School Spirit, Homecoming and Prom Marketing tips!

Schools can be a wonderful source of repeat business. I can hear what some of you are thinking right now…schools around me always say they have no budget. My kids school just ask for me to donate everything.

Yes, those things can happen. However, schools spend a lot of money every year on events. It is now your job to build relationships with the right people to grab those accounts, educate and work on getting the $$$ allocated to the services you provide.

If you enjoy listening rather than reading I encourage you to check out my FREE mini webinar that I recorded on the subject. I know a lot of people have landed some great accounts after following the steps I outlined.

Find out who the sponsor or organizer is for the events you want to work.

Yep, that means it’s time to pick up the phone and make some calls to the school office and ask who the sponsor for Homecoming, Prom, Awards Etc will be. Ask for an email address and if you can leave a message for them to contact you.

“Hi this is Joette Giardina, with Party People Events. We are a local resource for professional balloon decor. We would love to transform your gym or venue into the dream theme for your next event.

Do you normally order large cardboard props in a box for your event?

Would you be interested in transforming your space with something larger than life, fun and spectacular? If so I would like for you to support our local business.

You can see our Website at and our blog with past Homecoming and proms at”

College and Universities:

  • Admissions Department
  • Student Activities
  • Athletics Departments
  • Sorority, Fraternity
  • Dean’s office
  • Back to school
  • Football Homecoming

Forming partnerships with linen companies, DJ’s, plant rentals, tent rental or event planning companies is a way to get to your target clients.

Looking for monthly inspiration and tips to grow your business?

I encourage you to be a part of our Passport to Success Webinar Program, for monthly class live on the 4th Tuesday of each month, and then a follow-up Q & A Action Plan the first Monday of each month to take what you learn and apply to your business to increase your productivity and increase your sales. All webinars are recorded so if you are unable to join us live you can always go to your member area to get the replay and action plan notes go to and click on Webinars and the upcoming months class will show in the dropdown. Investment is just $25 a month.

Ready to take your business to the next level? Join us for our next dynamic business and hands-on training in Orlando, Promotions & Profits Retreat 2018

  • Increase your confidence in creating the decor for events with budgets over a thousand dollars.
  • Work side by side with 9 instructors
  • Networking lunch daily to talk business and build relationships
  • Have access to professional photos of the decor built for the style Photo shoots to market your business
  • Talk real life situations and pricing
  • Take time away from working IN your business to work ON your business
  • Leave with skills to network with event professionals in your area to take your business to the next level

Connect with us on Facebook at Balloon Coach Community

For more support and ongoing training go to

Your Partner in Success,

Joette Giardina, CBA

Mentor. Motivator. Speaker.

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