Your Balloon Business: Prepared for Family or Medical Emergency?

Your Balloon Business: Prepared for Family or Medical Emergency?

(EDITOR NOTE: Medical emergency reference is not occuring at this moment. Being shared by Joette, from a previous experience) I’m typing this blog to you from a hospital surgical waiting room. My husband just had gallbladder surgery after being in the hospital for 6 days. One of the key things that came to mind: “Are you prepared for your clients to still be served, if you were in my shoes?” When I started in the balloon industry in 2003, for the first several years I did as much of the business as I humanly could on my own. Often, my husband and daughter became not-so-willing helpers, yet supporters of my business. They would work many evenings and weekends. Over time, I trained other people to work with me as needed and on days my husband had medical issues and would not be able to work.  I was thankful I had others who were trained and could pitch in. In January 2015, I sold my company to be able to work full time as Balloon Coach to support the balloon industry by creating new training opportunities for business owners. I still work as the Marketing Director and preparing to open a Retail showroom for Party People Events in Auburndale Florida. I’m thankful to be a team member now rather than the sole proprietor of the company. In May 2015, on a busy event day, the principal from my husband’s school called to let me know he was having a heart attack while teaching and to meet him at hospital. I got in my van and called Johnathan Gerber (owner of Party People Events)  to let him know the situation and that staff needed to grab supplies out of my vehicle, as I would not be at the events for that day. If I was the only worker for the event, I would have had to make a choice to either not be at the hospital for my husband or break two contracts and owe refunds to my clients. So, put yourself in my shoes.
  • What systems do you have in place to make sure your clients are served and money continues to be earned if you are not able to work?
  • What would happen if you were the one with the medical emergency?
  • Do you have someone who knows how to access your files?
  • Does anyone know how to contact clients and be able to create the balloons and set the decor or fill in if you are an entertainer?
If the answer is NO, here are some steps you can take to prepare:
  • Network with balloon professionals in your area that might be able to cover for you if needed
  • Have your recipes, directions to venue, contact info and all details set in writing or in computer system to easily be accessed
  • If you don’t have an employee yet, have family member or friend trained to know how to find this info to pass onto another balloon pro
  • Start the process of having a part time or full time staff member who could step in and take care of the event for you
  • Dream Big!! If the idea of having staff makes you nervous and you tend to be a bit of a “control freak” I encourage you to read the book The E-Myth Revisited. It has a great perspective on business and why many fail for not having business systems in place and share steps to put in place to grow.
Accidents and medical emergencies happen with no warning. Protect your business and clients by creating a plan now to be prepared. When I started in the industry full time in 2003 I had no idea that it was possible to create a thriving balloon business that could provide jobs for more than an income for the owner of the balloon business.  Over the years I have found that the balloon business owners that personally earn over $100,000 a year of income have a team to make that income a reality.   The balloon industry is a very physically demanding career, and time sensitive.   For some, stepping out and admitting we need help is tough with thoughts like, “if I want it done right, I have to do it myself” What I found over the years of coaching is those who have additional people working the balloon business with them from the start have a quicker growth rate and a reduced amount of burn out. Since originally sharing the Gallbladder story, my husband had 3 other hospital stays in less than a year.   Each time I’m in the hospital with Brian I feel blessed to now be a part of a team that is not dependent on me to pull off the events.  During my husbands most recent hospital stay Party People Events had one of our busiest weeks of the year. Team work makes the dream work. I encourage you to make a plan of who your support team can be for now and what you want it to look like in the future.  I share goal setting, marketing strategies, training and encouragement in my group coaching Balloon Boss Mastermind program.  I encourage you to try it out for a month and if it’s not the right fit you get a month of access to training from behind the scenes of a balloon business that does over a half a million dollar in sales a year.  For more information on building a strong foundation for your business join us in our group coaching and online training program Balloon Boss Mastermind  

Joette Giardina, CBA Mentor. Motivator. Speaker. Join Balloon Boss Mastermind

Ongoing support and training to grow a thriving balloon business!      

Balloon Business End of Year Review Tips

Balloon Business End of Year Review Tips It’s the end of the year and our news feeds start getting filled with messages to purchase planners and goal setting systems. TV commercials talk about New Year’s Resolutions, and fitness centers have special promotions for kicking off the New Year with a “New You”! There is something magical about the start of a new year, that we can make something NEW happen in the next year. To create NEW things for our business it’s important to REVIEW last year. I recently attended a local training with business owners here in Lakeland Florida with 2 people who had been trained by John Maxwell. They shared that each year John Maxwell takes a full week (the week of Christmas) to review his calendar from the previous year and make a plan for the next year. He takes notes and figures out the things he wants to start, stop, continue and change for the following year. If you would like to have a copy of the full End of Year review worksheet – join our Balloon Boss Mastermind In my role as Balloon Coach, Your Partner in Success, I spend a lot of of time listening to podcasts from business leaders and reading blogs and business articles to help increase my knowledge of best business practices to support creative balloon business owners in having tools for success in the area that most of us struggle in – the business details. When I started in the balloon industry full time in 2003, I knew that I loved how balloons can transform a room and make any dream a reality. The magic of creating a space that when my client or a guest of the event walk in they say, “Wow, I can’t believe those are balloons!” But I did not have a full understanding of how to grow and run a successful business. In January of 2015, I started BalloonCoach.com to create the business resources I wished I would have had! This was a SCARY decision for me. For years, my husband had seen people in the balloon industry reaching out to me with emails and phone calls asking me how I had grown my business and stayed so busy. One day Brian stated, “If you are going to take that much time away from your business and your family to answer peoples questions, then you have to get paid for your time.” I thought to myself, “will people really pay for me to coach them?” Then I thought about how much I would of been willing to pay ANYONE to keep me from going through many of the struggles and challenges I have faced over the years in growing my business. For example, not knowing what resources were available to support business success. I knew how to find out how to create balloon decor, but it took a lot of trial and error and investment in business training to learn how to overcome price objections, how to network and market my balloon business, and how to use the internet wisely to grow a larger customer base. I had spent more hours and money than I can count going to business symposiums and networking events to increase my knowledge and confidence as a business owner. November of 2018 I watched my dreams come true as I held a sold out workshop with 75 attendees and 10 staff put on Promotions & Profits Retreat Orlando 2018. It was a magical experience hearing all the testimonies as people came up to me with big hugs, thanking me for putting on an event where they could have networking lunches to talk with the staff each day, and work hands on to create the professional photography for them to go home and market with. Click here to see a behind the scenes video from the event. I share this story with you because I stepped out in FEAR in January of 2015 to launch Balloon Coach, just like in December of 2003 when I stepped out of my fear and into my dream of becoming a full time Balloon Business Owner. If I would of listened to the doubts in my head, the doubts shared by family members and friends I would of never lived the amazing blessed life I have today because of balloons! In 2008, I assisted Melissa Vinson as she won Designer of the Year at Balloon Camp, and from that went with her on a trip to China to serve with an international team of Balloon Designers under Guido Verhoef for a balloon fashion show in Shanghai. That experience in China showed me the WORLD of balloons, and how creativity has no limits. Over the years I have invested thousands of dollars to learn from other balloon companies and in the process have made some of the best friends I have today. So what does this have to do with end of year review and setting your goals for the next year? I encourage you to DREAM BIG! To INVEST in your business and in yourself. Being a business owner is NOT the easy way to money. I believe that anything is possible if you write it down, take action and set up a support system to help you succeed. Are YOU ready to take action? Are you ready to make this next year Your Best Year Yet? If you answer YES, here are 5 steps you can take:
  • Review last year and decide what you want to Start, Stop, Continue & Change
  • Write your dreams down
  • Create a plan to make dreams reality
  • Create a support system to make them happen
  • Take action daily
I know owning a balloon business can be an amazing journey. I also know the road is not always easy. Many times I have wondered how I’m going to pay my electric bill, praying my clients payments would arrive before the bill is due. I know the struggle to find new clients, wondering how I can get new customers to purchase balloons. Wondering “who that magic contact is?” at the companies I want to work with. That is why I created our monthly Passport to Success Webinar program for people experiencing success to share their tips and hints with you, to help you grow your business quicker and easier than I did as you know what things to avoid and which activities to do to create the dreams you have. I grew Party People Events to a $150,000 a year business (it was at the level I needed to bring in half the income for our family expenses) In 2015, I sold the company to Johnathon Gerber, who has purchased several Balloon Businesses and put them all together. I now serve as the marketing director of Party People Events. We are a large company based in central Florida and will end 2018 with over $600,000 in sales. I know what it’s like to be on my own as a business owner, the struggles of when to hire staff, and now experience what it is like to be a team player of a larger company. No matter what your goals and struggles are I would enjoy serving as your Partner in Success. If you want to have solid support in your business journey Balloon Boss Mastermind puts over $2,500 of online training at your finger tips 24/7.
As long as you stay current on your $97 a month membership investment you will have access to:
  • All the past Passport webinar replays since September of 2015
  • All of the Action plan Q & A replays
  • The LIVE webinars the 4th Tuesday of each month 9 pm Eastern Time
  • The LIVE Balloon Boss Mastermind Member Only calls the 1st Monday of each month at 9 pm Eastern Time.
  • Decor 101
  • Vision Board Class
  • Private Facebook group
If you have questions about any of our programs email Joette@ballooncoach.com TAKE ACTION and create your plan to make 2019 Your Best Year YET! When you write your goals down it is 42% more likely for your goals to become reality! Your Partner in Success,   Joette Giardina, CBA Mentor. Motivator. Speaker. Reserve your seat today Promotions & Profits Retreat Orlando, November 11-15 2019 Payment plans available – Early Bird Registration at 1/2 Price currently. Bonus Online training with sign up Jan 6 and June 2nd on Goal Setting and More! Register by Midnight 12/31/18 to have your name in Drawing to win Business Coaching with Stuart Davies, Balloons Beyond, Wales UK! “Step into the Balloon Coach Spa and Leadership Center Experience”  

Your Balloon Business: Prepared for Family or Medical Emergency?

Your Balloon Business: Prepared for Family or Medical Emergency?

  I’m typing this blog to you from a hospital surgical waiting room. My husband just had gallbladder surgery after being in the hospital for 6 days. One of the key things that came to mind: “Are you prepared for your clients to still be served, if you were in my shoes?” I started in the balloon industry in 2003 and for the first several years I did as much of the business as I humanly could on my own. Often, my husband and daughter became not-so-willing helpers but supporters of my business and would work many evenings and weekends. Over time, I trained other people to work with me as needed and on days my husband had medical issues and would not be able to work.  I was thankful I had others who were trained and could pitch in. In January 2015, I sold my company to be able to work full time as Balloon Coach to support the balloon industry by creating new training opportunities for business owners. I still work as the Marketing Director and as-needed crew leader for Party People Events. I’m thankful to be a team member now rather than the sole proprietor of the company. In May 2015, on a busy event day, the principal from my husband’s school called to let me know he was having a heart attack while teaching and to meet him at hospital. I got in my van and called Johnathan Gerber to let him know the situation and that staff needed to grab supplies out of my vehicle, as I would not be at the events for that day. If I was the only worker for the event, I would have had to make a choice to either not be at the hospital for my husband or break two contracts and owe refunds to my clients. So put yourself in my shoes. What systems do you have in place to make sure your clients are served and money continues to be earned if you are not able to work? What would happen if you were the one with the medical emergency? Do you have someone who knows how to access your files? Does anyone know how to contact clients and be able to create the balloons and set the decor or fill in if you are an entertainer? If the answer is NO, here are some steps you can take to prepare:
  • Network with balloon professionals in your area that might be able to cover for you if needed.
  • Have your recipes, directions to venue, contact info and all details set in writing or in computer system to easily be accessed
  • If you don’t have an employee yet, have family member or friend trained to know how to find this info to pass onto another balloon pro
  • Start the process of having a part time or full time staff member who could step in and take care of the event for you.
  • Dream Big!! If the idea of having staff makes you nervous and you tend to be a bit of a “control freak” I encourage you to read the book The E-Myth Revisited. It has a great perspective on business and why many fail for not having business systems in place and share steps to put in place to grow.
Accidents and medical emergencies happen with no warning. Protect your business and clients by creating a plan now to be prepared. This is my husband’s 3rd hospital stay in the last 4 months. If I was running a balloon business on my own, my stress level would be through the roof and I would have disappointed clients. So, is your balloon business prepared for family or medical emergency? Team work makes the dream work. I encourage you to make a plan of who your support team can be for now and what you want it to look like in the future.  For more information on building a strong foundation for your business join us in our group coaching and online training program Balloon Boss Mastermind

Joette Giardina, CBA Mentor. Motivator. Speaker. Join Balloon Boss Mastermind

Ongoing support and training to grow a thriving balloon business!      

How do YOU define Business Success?

How do YOU define Business Success?

  Grab a piece of paper or the notes app on your phone and jot down your definition of Business Success.
  • Is it a specific amount of money that your company earns?
  • Is it the amount of money you are able to pay yourself from your business?
  • Is it gaining a target client you have always wanted to work with?
  • Is it working a____hour work week to spend the rest of your time enjoying life?
  • Is it earning enough money to purchase a certain house, car or vacation?
  • Is business success not about the money, but about enjoying the type of work that you do?
Here is the deal…it’s not a cookie cutter answer for everyone, each of us are built differently. We have different skills, values, hopes and dreams. The KEY to achieving success in business is:
  • Writing down those dreams, aspirations, goals, and intentions of what ever you wish to accomplish.
  • Then believe in yourself that you can reach them.
  • Put a plan in place.
  • Share your dreams with an accountability partner.
  • Take action.
  • Daily – go bravely into your success.
  From the successes I have experienced I have found that they have come when I focus positive energy on the things that I want. Put a plan on paper – nothing fancy but written down – some steps to get where I want to go. Lean in and LEARN from others successes and failures and apply that knowledge to my life. NOT LISTEN to the negative people in my life that say: “You can’t do that. No one will pay that much money for balloons.” Anyone ever tell you that? I’ve heard it many times. I choose to not believe them and focus on the clients who find value in my services. Let me go a bit deeper in the subject of Positive Mindset. Through my experiences I have found that we can CHOOSE how we are going to react to the situations in our life. Some people choose to believe the negative things that people say about them and make it their own reality. Other’s choose to ignore others and create their own path. When I was in High School I was told, “You are beautiful…but because you are fat you will never get married.” Boy did I prove those folks wrong…I have been married for 23 years to a man who supports my dreams and is there for me in the good times and bad. Had I listened to those people, I would of thought I was unworthy of love and not believed my husband when he said he loved me and wanted to marry me. What does this have to do with business success you may ask? When you go into business many times the people we think will support us and be our cheerleaders are not cheerleaders at all. But instead many family and friends will point out obstacles, state they just don’t understand how you think you are going to make money from “just balloons.” You then have to decide is that going to be your story? Or are you going to create a story of success and prove them wrong? Back in 2003 when I decided to run a balloon business as my full time career, it was a big change for me from being a social worker. However my background from my jobs in Social Work, Sales, and Adventure Based Counseling all came together and helped me form a foundation of a business owner who wished to help my clients create memorable celebrations, a work ethic to work long hours, a desire to learn from others in business, and the endurance to hike through the peaks and valleys of business ownership. As we come into 2018, I encourage you to make time to sit and write your vision for 2018. I feel it in my bones that this is going to be a truly amazing year of growth for the Balloon Industry worldwide. I know many companies who have seen 10 percent, 20 percent, 50 percent and more growth in the last year. The power of social media has clients coming to us wanting our decor. Now it’s up to us to see the value we bring to the world. Make sure to Price for Profit and make 2018 a business success story. If you would like support on your journey we have many online training and support options to give you support to success all year long! Join us for a one of a kind experience of In Person Learning November 11 – 16 in Orlando, Florida. Promotions & Profits Retreat Orlando 2018. Join us at the Walt Disney World Resort to take time away from working IN your business to work ON your business. Payment plans are available. To keep this a very interactive experience with the instructors only 75 total spots will be sold. With being in a Resort Hotel you want to book your Hotel room now from the link on our website. Check out our Monthly Passport to success program as a way to have support each month! Questions about our programs? Email Joette@ballooncoach.com   Your Partner in Success,         Joette Giardina, CBA Mentor. Motivator. Speaker.