Instagram for Your Balloon Business (Part 2)

If you want to showcase your products/services, you’ll want to craft content carefully. Make sure that it shares each of your core offers, possible upgrades, price points and general information about the booking process.

Once you have a better understanding of what types of things you want to share, you can determine the aesthetic that works best for your brand. 

There is a school of thought that says you have to plan visually, then work your content into that. The opposite would be to craft your content and then find images that work. Neither is right or wrong; it’s really about what is going to be “easiest” for you to execute. If you have a ton of imagery to work with, you may want to start with your photo selection. If you don’t, then knowing what you need to share will help you to fill those gaps with graphics, personal photos or quick snapshots. 

The key is to get consistent and then refine your content. It doesn’t have to be perfect right away! It takes time to develop your social media campaign. I love looking at social media as a “campaign” because there are seasons when we need to be “on” and really push a specific goal. There are others where we simply  want to stay present and top of mind. Take the pressue off of being “ON” all the time and instead look at the milestones you need to reach. Think of the seasons of your business that you need to push and then decide what each month needs. 

In a perfect world, you’re posting to your grid five times per week, with stories and reels at least a couple of times per week. Realistically, business owners don’t have the time, bandwidth or desire to show up the number of times the internet tells you to. Plus, those numbers are highly skewed toward the “influencer” set of profiles.