Balloon Boss: Create What You Wish Existed

Picture of Joette Giardina

Joette Giardina

Mentor. Motivator. Speaker.

Create what you wish existed, Balloon Boss!

In 2003 when I started in the balloon industry full time, there was no Facebook or Instagram. Sharing the amazing designs created by balloon professionals around the world did not exist. Our industry was growing, but not in the way it is today. It is exciting to see how our industry is growing and thriving, thanks to increased training available online and hands on.  I invested in hands-on training from the get go. Starting from traveling 3 hours from my home in Lakeland, Florida to traveling across the country to attend large conventions.  I would then share what I learned with my clients when I returned home to educate them on what is possible and increase my customer base and full time in come from creating balloon decor.

Many times when clients call us they are going to ask for what they know – often times asking for quotes on helium arrangements or a column or arch they found online.   As a Balloon Professional I realized my job is to ask some more details and then create new solutions they may of never known existed.   A quote I often refer to is “we don’t know what we don’t know”.

Today I share a quote from a Daily calendar Create What you Wish Existed: “We each have the power to create what we wish existed when we are clear on what we want, and why we want it.”

It’s so easy for us to become discouraged if we are facing obstacles personally or in business. For those of you currently feeling overwhelmed, I want to give bit of encouragement today.

This week Party People Events just opened up our new Balloon Showroom, in our expanded headquarters in Auburndale, Florida.  Balloon Boss, Johnathon Gerber expanded from a 2,100 sq foot warehouse space to now 5,000 square feet to make room for storage, inflation in the studio by the crew, and a retail showroom for walk-in customers. Plus, he has added a conference room to meet with clients. This space also will hold small group hands-on and behind the scenes business building training. As the marketing manager and past owner of Party People Events, it is exciting to see this growth first hand.   A business I once ran from my home at $150,000 in sales when I sold to Johnathon Gerber in 2015, is now at over $600,000 a year in sales.  I know firsthand what is possible when working with a team to create a strong business.

We each have the power to create what we wish existed when we are clear on what we want, and why we want it.

Business wise: Years ago I wanted to make a link hot air balloon for a client, but there were no instructions available. So I built one and made my first download for on how to make it that now people from around the world have used to recreate the design. I created what I wished existed, by taking time to figure out the design. I made something for a client to EXCEED their expectations and now that client is a repeat client who has brought us many substantial new clients.


I have struggled with my weight since childhood. In 2018, I made a decision after my father passed away at 75, that I wanted to have a longer life than that. In 2 years I have lost 96 pounds. I still have a continued weight loss journey, but a number that I used to think was impossible to shed is now gone! I feel so much better and have more energy to create amazing balloon decor and interact with our clients. My knees don’t hurt anymore climbing stairs and I don’t get out of breath like I used to.

Create What you Wish Existed is a message I feel the need to share with you, my balloon family. I love hearing stories from those who take action from our webinars, Balloon Boss Mastermind Group Coaching and training, and our unique hands-on training in Florida to help you THRIVE personally and professionally.  Today know you do not have to travel the journey to make your dreams a reality alone.  If I can make my dreams come true so can you!

The “secret sauce” to success is:

  • Mindset.   We Create the things we believe to be true!
  • Surround yourself with positive, motivated people!
  • Educate yourself on the things you do not know.
  • Take action daily to move forward no matter the obstacles you face

I encourage YOU today if you are currently facing an obstacle that may seem like you are STUCK.

Take time to write a plan:

  • Why is it that you are in the Balloon Industry?
  • What do you want to do to improve your life and others?
  • Create your action steps for growing your thriving balloon business, to help you reach those personal and professional goals.

If you would like support and training on your path to success email to schedule a 10 free 10-minute consultation to see what program would meet your current needs.

Take one step forward today your future self will thank you for. Create what you wish existed!

Your Partner in Success,

Joette Giardina, CBA

Mentor. Motivator. Speaker.

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