Balloon Business Owner – It’s Your Turn to Soar!

Balloon Business Owner – It’s Your Turn to Soar!

While viewing this beautiful fountain, I was reminded of one of my favorite sayings shared at our monthly Lakeland,  Florida  American Business Women’s Association meetings by past president,  Maria Mahoney. “She took the leap and built her wings on the way down.”   Maria, a business coach often spoke of how we as humans let fear stand in the way of going for our goals. When you look at your life and business right now, are you standing in your way of success? Are you fearful to take the next step to grow? Do you fear failure? Do you fear success? When I started in the balloon industry in 2003, I had no formal business training.  I was excited and scared all at once about my new adventure as the owner of Party People Celebration Company.   I surrounded myself with amazing people by attending training in the balloon industry to share with my clients the unlimited potential of balloons.   The support network I grew over the years, I now share through the Balloon Boss Mastermind Program with access to over $2,500 on online training learning from the success and struggles of business owners around the world! I stepped out in fear and grew my business and referral network locally through business organizations and training.  When I sold my business I was doing $150,000 a year in sales working from a warehouse in my backyard. Now as the Marketing Manager for Party People Events I get to experience the exciting dynamics of being a part of a team for a thriving balloon business now run by Johathon Gerber with over $600,000 a year in sales in 2018 in central Florida. I enjoy sharing tips for setting goals and marketing to help you grow! As a business coach for the balloon industry since January 2015, I have found that many of my clients and friends struggle with dreaming BIG, Believing in themselves and taking the action to transform their life and business due to limiting beliefs, and negativity in their life.  It’s much easier to listen to the negative Nancy sitting on our should saying “you can’t do that”, “people will never pay that much money where you live for balloons” or “you don’t have what it takes to be a successful business owner”. The first step to success is to Believe in yourself and seek out the knowledge and skills you do not currently possess to TRANSFORM your life to create the future you desire.  This lovely statue shared all those values and I felt chills seeing the JOY in the face of the girl in this sculpture as it’s the JOY I feel when I see a business owner JUMP out in fear and take the next step in their business.   As I write this blog, I am currently on a 9 state teaching tour across the United States.   On my way to teach in Seattle, Washington I made a short pit stop in Meridian, Idaho to see a lovely fountain created by Brian Keith on the recommendation of Amber Clark of Up Balloon Boutique in Walla Walla, Washington.    When I saw the sculpture I immediately thought of you, my balloon friends.  This wording is from the side of the fountain. NEW WINGS Can you see her flying about you? Do you hear her laughing?  Listen! Now, it’s your turn. Deep breath, as the swing pulls back… Whoosh! You’re off on your own adventure! Go ahead, fly high.  Maybe you’ll catch-up to her in the sky. “New Wings: tells the story of a child transformed by learning. Knowledge has helped her tap into her potential and she is changed. As she flies, she anticipates horizons filled with new wonders and opportunities.  Fearless and inspired, her face displays excitement as she boldly soars over higher.  Her eyes say it all; she knows the secret: Never stop learning. With these sculptures, bronze shapes an exuberant story of imagination and hope.  they are dedicated to the women and men of Idaho who teach. So now it is your turn – at the side of the fountain, they have a swing you can sit in to take your photo, close your eyes for a minute and see yourself sitting in that swing looking over the goals you have for your business and your life!   I encourage you today to write those goals down, then Take Action and grow your thriving balloons business. Are you unsure what step to take next to grow? Do you feel alone on your business journey and that those around you don’t know how to support and encourage you? Balloon Coach Programs were created for! Want ongoing support with someone cheering you on? Check out our Group Coaching Balloon Boss Mastermind online program to see if it would be a good fit for you! Balloon Business Owner – It’s Your Turn to Soar! I look forward to supporting you on your journey.   Your Partner in Success Joette Giardina, CBA Mentor.  Motivator. Speaker. Balloonbosspro.com

Taking the Leap from Part-time to Full-time Balloon Business Owner!

Taking the Leap from Part-time to Full-time Balloon Business Owner!

When I started in the Balloon Industry in 2003, I purchased an existing business that had been a store front in Lakeland, Florida and the owner moved the business into her home when her lease on the retail store doubled. At the time I was looking for a way to work from home to be an at-home mom to my 4-year old daughter and I was burnt out serving as a social worker and jumped into the balloon business with two feet as my full time job. I had to make it work if I did not want to return to “corporate world”. My husband is a teacher in Florida so I have to bring in income into our family to help pay our bills, so this had to be a money income producing venture. My first job was to let people know that Party People was still a business, even though no longer operating a store front. I got active in the local chamber and business networking groups. I was motivated to face my fears, and do new things daily to make the balloon business profitable as I did not like the idea of returning to a job I did not like, so I grew my home based business to over $150,000 a year in sales. Now I serve as the Marketing Manager of Party People Events and it is exciting to be a part of a team that does over half a million dollars in sales a year, operating from a warehouse with a team! Over the last 16 years I have met a lot of amazing people in the balloon industry. The ones that I find that have full time income from balloons face challenges on a daily bases and don’t just sit around waiting for the phone to ring. They take action daily to grow their business. BalloonCoach.com was created to help you have the resources you need to learn from others successes and failures so that you can grow your business quicker knowing a path that will lead you to success.                                       Meet today’s Guest Blogger Melissa Vega, Owner of Jujabel, LLC, Raleigh, North Carolina. I first met Melissa at a hands on training I held in Orlando called Bridge the Gap to Success, I taught a full day of Setting Goals and how to Network and grow your business, and David Mahoney taught the 2nd day on how to build framing and overlay design. That workshop is what lead me to create Promotions & Profits Retreat Orlando. I have followed Melissa on social media and watched her business blossom and asked her to share her journey with you.   I got my start in balloons many years ago as a teen in New York City. I attended a performing arts school and instead of selecting a major in drama or chorus like everyone else, I chose Circus Arts sponsored by the Big Apple Circus. We were taught juggling, trapeze, tumbling, Spanish web and many other cool circus related skills. Being in the program afforded many of us the opportunity to perform with our instructors around the city. This was my first experience in learning that you can get paid very well for a 1 or 2 hour “gig”. At 14, I realized you didn’t have to work a 9 to 5, Monday through Friday to make a living. That stuck with me my entire life. It was during one of these gigs at a circus themed event I was taught how to make my very first spiral garland balloon arch. Ever since balloons have been apart of my life. I’ve worked for two other balloon company’s in NYC. Gaining more knowledge about balloons, working at some of the most prestigious venues amongst the most prominent clientele in the Tri-state area. After several years working with balloons and entering into my first serious relationship and having my first child, I found myself in an extremely abusive relationship. After my then boyfriend stalked and embarrassed me on various jobs It took me several more years to gain the strength to leave. By the time I decided to leave, my son was 5 and I packed a bag and headed to Florida. This was March of 2005. Upon my arrival in Orlando with a child in tow, I stayed with my cousin and landed a receptionist job making $7.00 and hour. I must of cried the entire 3 months I worked there. Office work was never my thing let alone making $7.00 an hour. I made more teaching circus arts in their after-school program, but hey this was new norm at the time and I had to suck it up until I found something better, I was just relieved to be out of the situation I was in. Fast-forward 10 years later, I’d met my husband at that crappy $7 and hour job, relocated to Raleigh, NC, had 2 more kids and it wasn’t until I had my 3rd child, my daughter Isabella, that I got the creative bug to want to do balloons again. At that moment I decided to create an LLC, and that’s how Jujabel was born. Jujabel is a mashup of my 3 children’s names (Juji, Jayden and Isabella).               I remember when my first order came in from burton + Burton and my husband said let me see what you can make. Up until that day he had never seen me inflate a balloon, but he knew it was a passion of mine and pushed me to start my business. The first thing I made after 10 years was this flower. I think he was relieved when he finally saw my work. He had no clue about the world of balloons and all its glory. Him putting blind faith into me and my dreams is something I’m eternally grateful for. As I started toying around with my newly founded balloon business, I continued to work at the local hospital in the Emergency Department. A place where I got to see people at their most vulnerable moments. Working there really beefed up my customer service skills, but the job itself, left me with no joy and a great deal of sadness, anxiety and depression. I knew it was a dead-end job, so I used it to help jumpstart my business. I made the conscious decision to cut out any extracurricular activities, vacations, hair and nail salons. Anything extra went on the business. One of the first things I invested in was the help of Sandi Massori,with her Balloon Business Bootcamp with Caity Byrne & Rachel Porter, I knew how to work with balloons but didn’t know how to run a balloon business. The next training events I invested in was BalloonCoach.com Bridge the Gap to Success in November 2016 in Orlando and Promotions and Profits Retreat Orlando, November 2018. All the trainings have helped me gain new skills, helped with pricing, book-keeping, website & social media presence, networking and an overall feeling of, I can really do this! This last year at my job I gradually cut back my hours, working less and less so I can focus on my clients and their events. In the beginning it was easy for me to manage both the business and my job because balloon jobs were so far apart that I had time to schedule days off or swap a shift with someone else. At no point did I feel like my business was taking too long to grow or manifest itself into a David Mahoney style balloon shop. I knew that if I continued to tend to my garden so to speak, that the butterflies will come, and so I continued at a slow and steady pace. I knew my numbers were always looking better and doubled from the year before. The only thing I couldn’t master was determining or projecting what the next month would bring. Each new month starts with 2 or 3 jobs on the books and ends with 15 or 20 by the end of the month. Almost all the balloon jobs I book are last minute. Due to the uptick in last minute jobs it became harder for me to leave work. There were days where I would be at work stressed because there was prep work I could have been doing, quoting/invoicing or sometimes I’d have to go straight to a balloon job after working an overnight shift. When February 2019 rolled around, the jobs that I booked were almost all on Sundays. Sundays were my days to work at the hospital. Previously I rarely booked jobs on Sundays, and this time around I had 2 months of Sunday jobs booked solid. It was almost as if God was telling me it’s now or never. I tried requesting these days off to no avail. My new boss would not give me Sundays off. With that, the decision was pretty much made without me. I put in my notice and since then my email has been blowing up. The floodgates have officially opened. I’ve even turned down a couple jobs because I’m already booked. I wasn’t worried about losing a job before because I had my “backup job”, so now I have to put new processes in place and look at getting some more help so I don’t turn down anymore balloon jobs. To me these are new and very much welcomed challenges I face. It means I’m doing something right.                                                       To all of you that are still working full-time jobs while working your balloon business and you want to transition into running your business full-time, I recommend slowly weaning yourselves away by going from full-time to part-time or by tightening up your budget at home. Cut out any luxuries and separating your wants from your needs. Learn to be frugal. I did it for a little over 3 years now and I don’t regret it one bit, especially if it means you get to be your own boss!   Thank you Melissa for sharing your story to help encourage and inspire other Balloon Business owners. When you Dream about having a successful company and take action daily you can create a Thriving Balloon Business the industry is booming! If you are at a point in your balloon business where you would like extra support, training and encouragement as you take your leap, I invite you to check out the resources at BalloonCoach.com. Looking forward to June and July on the road across the USA! I would love to meet you at one of the classes check out Summer LIVE tour 2019 of 9 Cities! Have a question about what training would best fit your needs, email Joette@ballooncoach.com Supporting you in creating a thriving balloon business,   Joette Giardina, CBA BalloonCoach.com Balloon Boss Mastermind access to over $2,500 of training and support at your finger tips 24/7  

2019 Tour – Balloon Training with Balloon Coach Joette Giardina, CBA

2019 Tour – Balloon Training with Balloon Coach Joette Giardina, CBA

  Balloon Coach Joette Giardina, CBA has been in the balloon industry full time since 2003, based in Lakeland, Florida. Over the years Joette, grew her home based business to over $150,000 a year in sales through investing in balloon training, networking in the business and events community in her area and taking sales courses to improve her sales conversation to increase sales. Studies show that 30 % of most businesses fail in the first 2 years, 50% fail during the first five years and 66% during the first ten years. Being a balloon business owner can be overwhelming at times. This summer, Joette is bringing tips from 16 years full time in the industry to help you build the business of your dreams. In 2015 she sold her decor company to coordinate online and in person business building training for the balloon industry. Giardina continues to serve as the Marketing Manager for Party People Events that now grosses over half a million dollars in sales a year. Joette understands the daily obstacles faced by balloon business owners and brings you the tips that have helped Party People Thrive! After many requests from Balloon Coach members around the United States, this summer Joette and her husband Brian are packing up their inflators, Clik-Clik Magpole, UV lighting, Uplighting, pipe and drape, balloons, fun prizes from sponsors and workbooks to spread tips to help you grow Your Thriving Balloon Business! Thanks to our generous sponsors the full day class is only $150! Click here for full details and save your spot! Join BalloonCoach.com’s Joette Giardina on her 9 city tour. With years of experience in operating her own balloon business and coaching balloon professionals, Joette answers some of the most prominent questions artists have today. Additionally, Joette will teach you tips on choosing the right framing and rigging, along with tricks to foil and latex organic designs and neon lighting. This is a full day class packed with great information on how to choose the right design to recommend to your client, pricing your decor, closing the deal and more. Lunch is provided along with in-depth class notes, plus raffle prizes throughout the day. Don’t forget to bring your camera for decor photos and your business cards to network with fellow balloon pros! Definitely a class you won’t want to miss!   What will be covered in the class: • Backbone to Creating Profitable Balloon Decor – choosing the right framing and rigging • Tips & Tricks to creating profitable Foil & Latex Organic designs • Confidently educating your client on decor items best for their event • Lighting that increases the perceived value of your balloons • Checklist to price for profit • Quoting with confidence • Art of Closing the Sale • Overcoming Price Objections • Checklist for Creating Your Thriving Balloon Business and step into the role of Balloon Boss! BONUS: Everyone who registers by April 30th will get a link to a BONUS webinar on Thursday, May 2nd, 9pm Eastern, 6pm Pacific                   About the Instructor: Based out of Lakeland, Florida, Joette was always the one put in charge of organizing events and decorations for special occasions in college while studying for her Bachelor in Outdoor Recreation and Leisure studies. After working as an activities director and in social work, Joette decided to turn her creative passion into a full-time balloon business. In 2003, Joette purchased Party People Celebration Company. Joette is an award-winning designer, and most recently was presented with the Inspire Award by Betallic at FLOAT 2019 for creating new business resources for the balloon industry through BalloonCoach.com. In 2014, she sold her decor company, but she stays active in the company serving as part-time marketing director and crew leader for Party People Events that grossed over 1/2 million dollars in sales in 2018 and is growing. Joette serves as a catalyst in the industry for business education and increased resources by offering webinars, business coaching, and hosts the annual Promotions & Profits Retreat in Orlando near Disney Springs. Joette credits the success of both of her businesses in the balloon world to hard work and support from the extensive network of balloon professionals who inspired her throughout the years. We look forward to seeing you on the road this summer! While on the journey, Joette plans to stop by some balloon businesses, if you are on her route email Joette@ballooncoach.com Include the name of your business, full address and phone number to contact you. Are you unable to join us on the summer tour? Join us online for Balloon Boss Mastermind to have access to over $2,500 of online training and group coaching by Joette. Get some behind the scenes coverage from the tour! Balloon Boss Mastermind Your Partner in Success, Joette Signature 1           Joette Giardina, CBA Mentor. Motivator. Speaker. Create a Thriving Balloon Business! Balloon Boss Mastermind    

5 Tips to Creating Sales When Non-profits Ask for Free Balloons!

5 Tips to Creating Sales When Non-profits Ask for Free Balloons!

  When non-profits call your balloon company asking for donations, it can be a bit of a challenge not to get frustrated. Before the 5 tips, I want to give a bit of an overview so you know where I’m coming from. I have always been taught – to whom much is given, much is expected. I have a tendency to want to help others whenever I can and feel in my heart that giving back to the community I live in is important. I have also worked for non-profit agency’s in my careers prior to owning a balloon business, so I know what it’s like being that person on the other end of the phone saying “Hi this is Joette with _________can you please donate for __________.” When I purchased Party People Celebration Company in December of 2003 it was my first time being fully self-employed and running a business! I knew I loved balloons, enjoyed planning parties and wanted to be my own boss. Other than that I had NO IDEA what I was getting myself into! The previous owner of my company let me know that she gets a LOT of calls for donations, so that I would want to pick the ones I would want to give to, and give a discount to the rest. WHY give a donation to anyone? Many of the business people I respect have a special organization that they give money, or in-kind support to. The people I know who are extremely wealthy have many Non Profit Organizations that they give their time and money to, so I felt that it is the right thing for me to do the same. This Hot air balloon was created for a non-profit. The original call was asking for a donation, and I was able to turn it into a $1,000 budget (if it was a corporate client, I would of charged more). At $1,000 I was able to pay two staff to work with me, clear a nice profit and create something I had always wanted to build. I now sell the directions on how to build it and photos of the hot air balloon on my website has led to other great clients. (Those things would of not happened if I blew off the phone call asking for a donation!) bc business goals HA                 5 Tips to respond when a non-profit calls:
  1. Be Prepared. Know that your going to get emails, phone calls, and letters in the mail asking for donations from your company. Type up your response email now, have it as a template and all you have to do is copy and paste that response back in a reply to the email you get in your inbox. Use that same template as what to SAY when someone calls you. Do you give discounts, no discounts, or just business as normal? What ever your policy, follow up with the person as you never know if they may find a sponsor to pay for your decor.
  2. Show Interest in the event. Example when Laura from the Cancer Society calls you stating I would like for you to donate decorations for our upcoming Gala. Many people I know just state we don’t donate and try to get the person off the phone as quick as possible. Instead my approach is more like this: (put a smile on my face and think of Laura as every other paying customer) Hi Laura, thank you for calling Party People about your upcoming Gala, I’m so glad we were the first company you contacted about decor for your event. What is the date and location of your event? (this shows you have interest in their event and gives you information to see what you can suggest for them to purchase). We love working at The Lakeland Center, it’s a large blank slate that we transform with custom decor and lighting to create a memorable occasion for your guest. What is the theme of your event? (again gathering more information example we have many props and components to center pieces from past events I know we can offer at a deep discount and still make a profit). After gathering the information I state. A Masquerade ball – what an enchanted theme, I can see the men in their black ties, and ladies in their gowns. We can create a magical canopy over the dance floor, and elegant entrance to greet your guest as they arrive., centerpieces on the tables and room decor. The package for the items I have descriped retails for $2,000 , since this is a non profit we offer a 15 % discount so your total will just be $1,700. What is your email address so I can send you an invoice for the event. Well we don’t really have a budget, we only spent $500 last year on all the decorations, we did it ourselves and it just didn’t look very nice. So glad you called Party People Laura, for $500 we can create one of the items I described which is most important to you : a canopy over the dance floor, entrance decor, centerpieces or room decor? Over the years I became much more confident in the delivery of these statements and Won over many “can I have a donations” into paying customers – give it a try! As I always tell my coaching clients, if YOU DON”T ASK FOR THE SALE, the answer is always NO!
  3. Educate your caller. Hi this is John with the Kidney Foundation Walk. For June 20th we would like you to donate a balloon arch for the start of the walk, we see from your website you work with a lot of non-profits. (put a smile on your face and be glad to speak with him) Hi John, so glad you called Party People for your balloon decor! You are correct we do a LOT of WORK for Non-profits, as you know Lakeland is a very giving town, holding multiple fundraisers almost every weekend of the year. As you can imagine if I donated to every wonderful event you see on my website – I would have to be a non-profit myself! What decor caught your eye on my website? I really liked the pink a white arch you did for the Cancer walk for life in Bartow. Great that is a 30 ft garland arch on outdoor supports with Delivery and take down the total is $410, plus delivery and strike fee. Since you are a non profit we discount the arch 15 % so $348 and delivery fees based on time and location. (do not say anything else….do not set up your own objection just wait for John to speak) How much is the delivery fee? Where are we delivering to and what time? 5 am on Saturday to Downtown Lakeland. Your delivery fee is $75, and take down $75. We have some volunteers that can take down the arch. GREAT, you will just need to return the steel 2 ft by 2 ft bases and poles to me by 5 pm on Sunday. If not returned a replacement fee of ___________ will be charged. I will give you instructions on how to take it apart. Your total will be $423 what email address should I send it to and who do I make the invoice out to? Another response might be we only have $200 to spend. Then I give them the option of Topiary Balls on Stakes or 2 Columns.
  4. Written Policy: Have a written policy for what you donation procedure is. Many non profits ask for a Gift certificate or Item to put in a silent auction. Some balloon companies give every one a $20 gift cerficate with expiration date one year from the event for pick up only. I made gift certificate for $20 towards a decor order (client must pay delivery fees and have a minimum $200 order unless doing a pick up) If you wish to have a form people fill out and submit – create that. If you give 15% discount with proof of being a 501C Non profit have that in writing.
  5. Practice what you are going to say: The more you say creative things to get people to buy and smile when you talk to sound happy about their event the better the words flow when a live call comes in or you need to type up a response on facebook or an email. By educating my clients I cannot count the amount of times someone went from NO MONEY to sending me a check for $250 to $3,000 to work on a non profit event.
It’s all about being confident in yourself and the business you run, acting professional and overcoming objections. MOST people calling you for a donation are either a volunteer or NEW to their job. Many have NO idea how to ask a company to be a sponsor and pay for an arch or a column as a donation to an event. Over the years when people said “we don’t have money in the budget” I would say your total for what you requested is $300 when you find someone who can donate that money – give me a call and book. Sometimes it would happen that year, other times the following year as they now knew the amount to budget and ask for as they prepared their budget for the following years event. QUESTIONS to Consider
  • What is YOUR marketing budget for the Year?
  • How do you get your name out to the public without paying for advertising on TV, Radio etc?
  • Did you know people like to buy from people they Know, Like and Trust?
  • Do the people in your community know your business exist?
When I first started running Party People, I had only lived in my town for 3 years, so I did not know a lot of people. I did not have MONEY in the bank to spend on advertising, I was scraping by. One of the ways I built up people knowing that Party People existed was to be an In Kind sponsor for events. I would donate $200 to $2000 retail value of decor to be a sponsor for an event I felt strongly about and new my target audience would be attending. I would make sure I got tickets to the event so I could mingle with people and help them understand that Party People created the awesome decor in the room, and had an opportunity to see if they had need for decor during the year. Balloon Companies are not the only businesses that get asked to donate things. It happens to EVERYONE…all types of businesses. YOU determine which events will be best exposure to the TARGET CLIENTS you are looking for. Look at it as marketing dollars spent, to then have great photos of your work to put on your website, and KNOW the value of what you donated so when someone calls, I see you decorated for the March of Dimes Chef’s auction, I would like the same decor you are ready with “Wonderful, the total cost of that package to transform your space is $2,000 what email address should I send the invoice to?”   Are you looking for more support as you grow your thriving balloon business? Balloon Boss Mastermind provides you with access to online training 24/7 to help you on your road to success with access to group coaching so you don’t have to be on this journey alone. If you are new to ballooncoach.com I wanted to let you know we have many more blogs that have been written, some interviewing fellow balloon pros sharing tips on sales calls, creating professional quotes, hiring and much more! Ready for hands on training you can come to our annual Balloon Boss Pro Summit in Orlando to be one of 96 attendees with 18 amazing instructors from around the world. To be a part of the business conversation join us on facebook at Balloon Coach Community If you would like to be a part of small group or one to one training at our Party People Events Headquarters in Auburndale Florida email  Joette@ballooncoach.com Your Partner in Success, Joette Signature 1           Joette Giardina, CBA Mentor. Motivator. Speaker. Create a Thriving Business! balloonbosspro.com

2 Hands-on Learning and Balloon Business Workshops!

After receiving request for BalloonCoach.com to put together some LIVE training 2 Hands-on Learning and Balloon Business Workshops are available for YOU! Hands-on training is the best way to learn new techniques, get photos of fun designs to share with your clients and network with Balloon Professionals! BalloonCoach.com is excited to bring you these two Business Boosting Workshops! Join Us: June 22nd and June 23 – 25th in Chicago Illinois!   June 22nd, Joette Giaridna, CBA aka Balloon Coach will be hold Elevate your Balloon Business from 9 am – 5pm! to register click here Elevate Your Balloon Business Chicago Post                               Sponsors: Brodys2.0_2in_HorizColor_Wholesale AnagramLogo_Color Bet+LOLComboLogo4C Q_Black Qualatex_Horz VB                   THANKS to Anagram, Betallic and Qualatex for each sponsoring a Teacher to join the Dynamic Duo of Balloons By Tommy June 23-25th in Chicago, IL to bring you a wonderful Hands-on experience with behind the scenes business to help YOU Grow your Balloon Business! THIS NEW Workshop was created With YOU in mind…to Give you an Opportunity to work on an Event to see the processes put in place to stay organized and the pre planning that goes into a busy weekend event. Time in the workshop to focus on taking what you have learned and put it to work as soon as you get home to Increase your income! Learn how Balloons by Tommy has Increased their sales Twice in the last 2 years!   PPPLogoblack             More details click here   DON”T Let the the name of this workshop fool you! YES we are building decor for a Parade – Framing for Letters, Parade Poles, Sculptures and Wearable designs but All of these skills can be transferred to your clients for a variety of events and target clients! YOU will leave with a PLAN IN HAND to be able to SHOW what you learned and SELL what you SHOW! Eddie Heyland, brought to you by Anagram will help you Fight your Fear of Foils! As we create Foil wearables and Parade Poles for Outdoors! eddie wings cropped for postcard   AnagramLogo_Color                     Carolynn Hayman, brought to you by Betallic will share how to Build Conrad who Brings Happiness Everywhere he Goes! Conrad Betallic you see carolynn too   Bet+LOLComboLogo                       Dennis Scott, brought to you by Qualatex will share Parade Wearables, Parade Sculptures and Parade Poles! 12666371_10153961700559711_1513892690_n   4C Q_Black Qualatex_Horz VB                     The Dynamic Duo of Balloons by Tommy, Tommy DeLorenzo and Scott Hemphill will show you behind the scenes of their business as we create the decor for their Clients and their personal Entry for the Chicago Pride Parade June 26th…If you wish to stick around and be a part of the parade you can do so for just an additional $40 to cover the cost of T-shirt and Lunch for the day! We have a Bus that will take us all down together so you don’t have to worry about parking! Any questions email Joette@ballooncoach.com we look forward to Seeing YOU in Chicago to help you Take Your Business to New Heights! Tommy upclose Betallic pack scott parade 2013 upclose betallic   BC Transparent logo with white center for CH

Getting Organized with Ava Sealy, CBA A Beginners Guide

Getting Organized with Ava Sealy, CBA, A Beginners Guide. One of the Keys to a successful balloon business is organization. Ava Sealey started working with balloons in 2014, even though she is NEW to the balloon industry she has used her organizational skills from her past career in banking to run her balloon business in a very professional manner from the start! Click here to view the free Mini Webinar she recorded with me on Feb 2, 2016. At the start when she is talking you will see a blank screen, don’t worry, you will see the photos of her work space and see the programs she uses for Client communication and inventory. Replay of Mini free webinar with Ava Sealey, CBA   Register for the UPDATED systems Ava now uses in 2018 Creating the Balloon Business you Envision Inventory systems she mentions:   For Apple Inventory Scanner 2015 by XO7Brainiac https://appsto.re/us/El2ZZ.i Camcode.com For Android   The Customer Management system Ava uses is 17 hats UPDATE 9/20/2017 Ava now uses Dubsado as her Customer Management system…has a bit more functionality than 17 hats. Ava discussed that she is very focused on training, she became a CBA early on in her balloon career, Attended the QBN tour, purchases training DVD’s attends Balloon Coach webinars, and practices what she learns at home to know how long things will take her to inflate, and be confident in designs. Are you ready to set up more systems in Your business? Check out the replay from February Dianna Glandon, CBA and owner of Above the Rest Event Designs, Knoxville TN shows you how to S.T.E.P. up Your Business (Developing Systems, Training, Effciency & Productivity, BalloonCoach.com Montly webinar replays. I have seen Dianna’s systems in place in person on my visits to her business. They work so well, she is now able to go on Vacation and leave town knowing her business is running smoothly without her, as she has put strong training and systems in place for her clients to have excellent service. Even if you are a ONE PERSON business, her systems will make your more efficient which allows you to produce more income!   Other Services by Balloon Coach:   Business coaching to help you take your business to new heights Check out which program is best for you! Free Blog with tips to help you make improvements in your Busienss   One of the tips that Ava shared was she puts everything she can on Wheels to make it easy to move things around. Her desk as wheels so she can have in the middle of the work area, or off to the side as needed for space to inflate.   ava desk middle ava desk side                 Peg Board used to set up the ribbon ava peg board               UPDATE! Join us May 22nd, 2018 for Passport to Success Monthly Webinar as Ava shares new tips and how her office space has been improved! Creating the Balloon Business you Envision, Ava Sealey, CBA   Your Partner in Success, Joette Signature 1         Joette Giardina, CBA Mentor. Motivator. Speaker. BalloonBossPro.com  

Creating Opportunity in Chaos

20160204_140139 20160204_105518-1   Creating Opportunity in Chaos. Last week was a wonderful week for me, with opportunities to listen to motivational speakers Thursday and Friday, I want to share some highlights with you. Thursday was my 7th time that Party People had won the bid to decorate the Lakeland Chamber Annual dinner. This year I had the pleasure to collaborate on the decor with Johanthon Gerber, the owner of Party People Events, I now serve as his Marketing Director, and Event coordinator (allowing me to have my major focus on BalloonCoach.com) . The theme this year was Creating Opportunity in Chaos, as the Keynote speaker for the evening was Jerry Ross, the Executive Director of the National Entrepreneur Center. His message for companies to survive and thrive they must be innovative to be successful during uncertain economic conditions. He brought up examples of how Kodak did not embrace the digital camera age, they did not adapt and change. Where other companies stepped up and into the change and created successful businesses and income. He also focused on people with determination that do not give up after the first failures or being told no. Very appropriate while sitting at the event we had decorated, as the first 4 years I approached the Chamber to decorate for the event they did not take me seriously, “I was just the balloon lady”. Then I realized it was my job to Educate them on the Mitzvah’s and other events I had been coordinating. I found out the bottom line is I had to have my company LISTED in a different category to be OFFERED a Request for Proposal to Bid on the job. Cost $50 to have a 2nd listing as Event Coordinator, rather than listed under Balloon Decor! Rather than giving up, I was creative I asked questions and changed my approach. The result, 7 years of working with a $10,000 budget to coordinate all the decor, well worth the $50 a year additional fee.   Thursday night the evenings speaker got me thinking about the balloon industry in general. I believe that 2016 is an amazing opportunity for growth in our industry! World Balloon Convention is right around the corner, with people from over 50 countries gathering in New Orleans to share their passion of balloons and learn from one another. There are more and more classes, seminars and educational events being held for our industry world wide. Social Media is flooded with photos of balloon decor, on Sunday during the superbowl one commercial had a Balloon Goalpost in it AWESOME! What an amazing time to be a balloon company, as your client emails you their Pinterest or Instagram photos of what they are looking for, Hi this is Jan, I want you to make this for me, how much does it cost? How exciting is that…they are pumped and excited to use balloons – all you have to do is close the sale! Many times in balloon groups on facebook I see people make statements like “I hate Pinterest”, or “another dreaded pinterest client” STOP that thought! This person is reaching out to you wanting to pay you Money….they are excited about balloons…this is a good thing! Granted sometimes clients are unaware of what the cost is for that lovely 3 ft helium balloon with Tulle and Ribbon on it, but this is your opportunity to educate them, and offer other solutions if that item does not meet their budget. I know I personally was in shock the first time I ordered a cake from the local bakery for my daughters birthday rather than picking in up at the grocery store. It was large difference in price, did I buy the cake from the bakery? Yes! Why? Quality and service, it was the specialty item I was wanting! Part 2 of a wonderful week for me was Friday I invested in myself, $109.00 for a one day Women’s Leadership Symposium in Lakeland Florida, put on by the Chapter of the American Business Women’s Association that I am a member of. 4 dynamic speakers kept a smile on my face, laughter and lots of ah ha moments as I quickly took notes of what they were saying. My #1 Take away of the day…..What you Name the Thing…the Thing Becomes…. Linda Larsen
  • That was such a powerful point. If we don’t like what we see we need to rename it. A small example is waking up and thinking you are going to have a bad day, we need to rename that thought to a good day. Any time we think something negative we need to rename it to a positive. Because what we name the thing the thing tends to become.
  • When our minds start to go negative we must not go with it. Something to think about: What do we tell ourselves about ourselves? If you call yourself names or say negative things about your body you need to think about the saying “what you name the thing, they thing tends to become”.
  • Linda taught us her “STOP TECHNIQUE”
1) Notice you’re being negative
2) Tell yourself to Stop
3) Replace that thought w/ what you want
Back to the Pinterest situation, put the steps above into action. When the client sends you the photo of the Tulle balloon and that negative – ugh they aren’t going to pay for this comes to your head. Stop that thought…and replace it with Awesome, she want’s these lovely balloons and at $$$ a piece, it will be a wonderful sale for me and a beautiful event for my client! PUT THE POSITIVE VIBE OUT THERE! Set yourself up for success, not failure! I wish YOU much success in 2016! If you know where you want to go and how you want to grow your business, but you are unsure how to get there…BalloonCoach.com is here for you! With one to one and elite coaching to help you Crush your goals with personal attention, to our Group Coaching to Pump you up and support you on your journey check out our coaching program and make 2016 the year you take your business to New Heights!   Your Partner in Success! Joette Giardina, CBA Mentor. Motivator. Speaker. BalloonBossPro.com 20160204_170306-1 20160204_165619-1 20160204_170812-1

5 Tips to creating sales when non-profits call your balloon company asking for donations.

5 Tips to creating sales when non-profits call your balloon company asking for donations can be a bit of a challenge. Before the 5 tips I want to give a bit of an overview so you know where I’m coming from. I have always been taught – to whom much is given, much is expected. I have a tendency to want to help others whenever I can and feel in my heart that giving back to the community I live in is important. I have also worked for non-profit agency’s in my careers prior to owning a balloon business, so I know what it’s like being that person on the other end of the phone saying Hi this is Joette with _________can you please donate for __________. When I purchased Party People Celebration Company in December of 2003 it was my first time being Fully Self Employed and running a business! I knew I loved balloons, enjoyed planning parties and wanted to be my own boss, other than that I had NO IDEA what I was getting myself into! The previous owner of my company let me know that she gets a LOT of calls for donations, so that I would want to pick the ones I would want to give to, and give a discount to the rest. WHY give a donation to anyone? Many of the business people I respect have a special organization that they give money, or in-kind support to. The people I know who are extremely wealthy have many Non Profit Organizations that they give their time and money to, so I felt that it is the right thing for me to do the same. This Hot air balloon was created for a Non Profit original call was for a Donation – turned it into a $1,000 budget, if it was a corporate client I would of charged more. At $1,000 I was able to pay two staff to work with me, clear a nice profit and create something I had always wanted to build. I now sell the directions on how to build it, photos of the hot air balloon on my website has lead to other great clients. (those things would of not happened if I blew off the phone call asking for a donation!) bc business goals HA 5 Tips to respond when a non-profit calls:
  1. Be Prepared. Know that your going to get emails, phone calls, and letters in the mail asking for donations from your company. Type up your response email now, have it as a template and all you have to do is copy and paste that response back in a reply to the email you get in your inbox. Use that same template as what to SAY when someone calls you. Do you give discounts, no discounts just business as normal? What ever your policy follow up with the person as you never know if they may find a sponsor to pay for your decor.
  2. Show Interest in the event. Example when Laura from the Cancer Society calls you stating I would like for you to donate decorations for our upcoming Gala. (many people I know just state we don’t donate and try to get the person off the phone as quick as possible. Instead my approach is more like this: (put a smile on my face and think of Laura as every other paying customer) Hi Laura, thank you for calling Party People about your upcoming Gala, I’m so glad we were the first company you contacted about decor for your event. What is the date and location of your event? (this shows you have interest in their event and gives you information to see what you can suggest for them to purchase) We love working at The Lakeland Center, it’s a large blank slate that we transform with custom decor and lighting to create a memorable occasion for your guest. What is the Theme of your event? (again gathering more information example we have many props and components to center pieces from past events I know we can offer at a deep discount and still make a profit) After gathering the information I state. A Masquerade ball – what an enchanted theme, I can see the men in their black ties, and ladies in their gowns. We can create a magical canopy over the dance floor, and elegant entrance to greet your guest as they arrive., centerpieces on the tables and room decor. The package for the items I have descriped retails for $2,000 , since this is a non profit we offer a 15 % discount so your total will just be $1,700. What is your email address so I can send you an invoice for the event. Well we don’t really have a budget, we only spent $500 last year on all the decorations, we did it ourselves and it just didn’t look very nice. So glad you called Party People Laura, for $500 we can create one of the items I described which is most important to you : a canopy over the dance floor, entrance decor, centerpieces or room decor? Over the years I became much more confident in the delivery of these statements and Won over many “can I have a donations” into paying customers – give it a try! As I always tell my coaching clients, if YOU DON”T ASK FOR THE SALE, the answer is always NO!
  3. Educate your caller. Hi this is John with the Kidney foundation walk for June 20th we would like you to donate a balloon arch for the start of the walk, we see from your website you work with a lot of non-profits. (put a smile on your face and be glad to speak with him) Hi John, so glad you called Party People for your balloon decor! You are correct we do a LOT of WORK for Non-profits, as you know Lakeland is a very giving town, holding multiple fundraisers almost every weekend of the year. As you can imagine if I donated to every wonderful event you see on my website – I would have to be a non-profit myself! What decor caught your eye on my website? I really liked the pink a white arch you did for the Cancer walk for life in Bartow. Great that is a 30 ft garland arch on outdoor supports with Delivery and take down the total is $410, plus delivery and strike fee. Since you are a non profit we discount the arch 15 % so $348 and delivery fees based on time and location. (do not say anything else….do not set up your own objection just wait for John to speak) How much is the delivery fee? Where are we delivering to and what time? 5 am on Saturday to Downtown Lakeland. Your delivery fee is $75, and take down $75. WE have some volunteers that can take down the arch. GREAT, you will just need to return the steel 2 ft by 2 ft bases and poles to me by 5 pm on Sunday. If not returned a replacement fee of ___________ will be charged. I will give you instructions on how to take it apart. Your total will be $423 what email address should I send it to and who do I make the invoice out to? Another response might be we only have $200 to spend. Then I give them the option of Topiary Balls on Stakes or 2 Columns.
  4. Written Policy: Have a written policy for what you donation procedure is. Many non profits ask for a Gift certificate or Item to put in a silent auction. Some balloon companies give every one a $20 gift cerficate with expiration date one year from the event for pick up only. I made gift certificate for $20 towards a decor order (client must pay delivery fees and have a minimum $200 order unless doing a pick up) If you wish to have a form people fill out and submit – create that. If you give 15% discount with proof of being a 501C Non profit have that in writting.
  5. Practice what you are going to say: The more you say creative things to get people to buy and Smile when you talk to sound happy about their event the better the words flow when a live call comes in or you need to type up a response on facebook or an email. By educating my clients I cannot count the amount of times someone went from NO MONEY to sending me a check for $250 to $3,000 to work on a non profit event.
It’s all about being confident in yourself and the business you run, acting professional and overcoming objections. MOST people calling you for a donation are either a volunteer or NEW to their job. Many have NO idea how to ask a company to be a sponsor and pay for an arch or a column as a donation to an event. Over the years when people said “we don’t have money in the budget” I would say your total for what you requested is $300 when you find someone who can donate that money – give me a call and book. Sometimes it would happen that year, other times the following year as they now knew the amount to budget and ask for as they prepared their budget for the following years event. QUESTIONS to Consider
  • What is YOUR marketing budget for the Year?
  • How do you get your name out to the public without paying for advertising on TV, Radio etc?
  • Did you know people like to buy from people they Know, Like and Trust?
  • Do the people in your community know your business exist?
When I first started running Party People, I had only lived in my town for 3 years, so I did not know a lot of people. I did not have MONEY in the bank to spend on advertising, I was scraping by. One of the ways I built up people knowing that Party People existed was to be an In Kind sponsor for events. I would donate $200 to $2000 retail value of decor to be a sponsor for an event I felt strongly about and new my target audience would be attending. I would make sure I got tickets to the event so I could mingle with people and help them understand that Party People created the awesome decor in the room, and had an opportunity to see if they had need for decor during the year. Balloon Companies are not the only businesses that get asked to donate things. It happens to EVERYONE…all types of businesses. YOU determine which events will be best exposure to the TARGET CLIENTS you are looking for. Look at it as Marketing dollars spent, to then have great photos of your work to put on your website, and KNOW the value of what you donated so when someone calls, I see you decorated for the March of Dimes Chef’s auction, I would like the same decor you are ready with Wonderful the total cost of that package to transform your space is $2,000 what email address should I send the invoice to?   IF YOU would like more in depth help in this topic or other Business building areas check out our Balloon Boss Mastermind Program for training and support as you grow your Thriving Balloon Business! Have you heard of our Monthly webinars where you can learn from wonderful balloon professionals from the comfort of your home! with Replay feature so you don’t have to be in the class live to gain the valuable information to Elevate Your Business to the next level.   If you have a topic you would love to see covered in a BalloonCoach.com blog email me Joette@ballooncoach.com Your Partner in Success, Joette Signature 1           Joette Giardina, CBA Mentor. Motivator. Speaker. Support to grow your Thriving Balloon Business! BalloonBossPro.com

Hands-on workshop and business training with Balloons by Tommy

  Tommy Love I’m excited about our upcoming Hands-on workshop and business training with Balloons by Tommy! Are you one of those people who LIKE every photo that Balloons by Tommy dynamic duo posts? I am a huge fan of their work, and often clients send me their photos from online asking me to recreate their work, so I know they are great at promoting their business online! Since starting BalloonCoach.com a year ago, a top request has been for me to set up LIVE experiences for balloon professionals to work with artist they follow online. Balloons by Tommy is one of the companies that people ask me about all the time, since I have worked with Tommy for 3 New Year’s Eve set ups. I approached Tommy and Scott with my idea in June, and I’m so glad they said YES to this behind the scenes experience! Over Christmas I did a site visit for the host hotel, after showing them video from Past Parades Tommy has on his website they are really looking forward to seeing what we create live! I am delighted that BalloonBossPro.com first Hands-on Workshop Experience, Parade Promotions & Profits will be held June 23 – 26th in Itasca IL, right outside of Chicago! Due to the detailed training and nature of this workshop, as a courtesy to Balloons by Tommy, to apply you must live at least 65 miles outside of the 60106 zip code. I’m working on a special class for Wednesday, June 22, details will be announced by Mid February.   Want to experience the Amazing reaction of 1 Million People seeing Bold balloons live? After the 3 day hands-on workshop as an optional bonus you will have the opportunity to be a Part of the Pride Parade! Walk the streets of Chicago in front of a Million cheering People waiting to see one of their Favorite entries. This will be Balloons by Tommy’s 6th year in the Pride Parade, and they are a crowd favorite! (you are not required to walk the parade to participate in the workshop)   Sign up for the Q&A session to learn more (register at the bottom of this page).   tommy press The Pride Parade is covered by TV and Newspapers, so put on your smile as there is a good chance you will have your photo taken a lot!       What will you gain from Parade Promotions & Profits Workshop?
  • Work side by side with Tommy and Scott on floats for their clients. You will see the systems they use to prepare parade floats for their clients, and then create the entry that Tommy uses to Promote his company.
  • Transfer all the skills you learn to market to clients in your home town for Christmas, 4th of July, Homecoming parades etc.
  • Framing for Letters
  • Tricks to create Parade Backpacks to hold up to summer heat and sun.
  • Create Parade Poles
  • How to create concepts for your clients to make a splash in the parade.
  • Marketing plan to apply these skills to clients outside of the Parade Market.
  • Behind the scenes business tips from Tommy to Scott of how they have doubled their gross sales in the last year.
  • How to organize a volunteer crew.
  • How to run your business while preparing for a large event weekend.
  • Photo’s through out the workshop to use in marketing when you return home.
  • Prepare Press release
  • How to use SEO to your advantage after participating in a Parade.
  • Lunch each day is a part of the workshop payment.
  • Weather permitting, dinner Friday night at Tommy and Scott’s home purchased by the Money they earn from their balloon company, tour of their Home based business.
  Tommy full rooftop                   Last year, Angie Flack, owner of High Expectations Balloons & Event Decor, Lafayette, Indiana, walked the Pride Parade with the Balloons by Tommy volunteers. I asked Angie to tell us a bit about her experience. The energy was just amazing. Everyone waved at you…like you were some rock star or something! It was in the high 80’s I believe. The first time I sat on the ground after walking, I felt like I’d been run over, but after I got back up and started walking again I was fine. I walked 22,000+ steps that day which was over 10 miles. The best part…was seeing so many diverse people and how proud they were just to be themselves.
Definitely prepare for the walk by hydrating.
Wear headgear of some sort and sunscreen, bring gum or candies to keep you from being all dried up. Lots of hollering and high fives will be given and spoken!
Tommy car above
When Angie walked the parade they had to return back to the start to their vehicles, with the workshop we will have transportation that will transport us from the end of the parade back to the hotel so the amount of walking will be less. We will also have a vehicle in the parade to transport participants who wish to experience the parade but are unable to walk the route.       Video of past parades Register NOW! If you have questions email joette@ballooncoach.com Tommy and scott TV Parade Promotion             We look forward to seeing YOU in Chicago — if you have time to stick around after the workshop we can take a group site seeing on Monday the 27th, or you can venture out on your own and enjoy Navy Pier, the Aquarium and shopping in The Windy City! Note from Scott Hemphill I am excited to share what we have been doing! Each year we get better at promoting this parade and it’ll be fun to show people what we’ve learned so far! Note from Tommy DeLorenzo This is one if our favorite events each year. There is no better exposure that 1 million people and media coverage! What we do is more than decor, it’s an experience, so having people experience the power of balloons in such a fun way is awesome! If you would like to have classes right from the comfort of your home to help you set up systems for increased income check out February Webinar STEP up your Business. Each month ballooncoach.com offers webinars to Take Your Business to New Heights!   Video from our Q and A session. Your Partner in Success,   Joette Giardina, CBA Mentor. Motivator. Speaker.

Balloon Professional Tips and Etiquette review for 2016!

I get a lot of emails and friend request a few things I have noticed lately. People don’t sign their emails! How do I know who havingaparty123@aol.com is? I don’t! One trick is to go into your email setting and set a signature that automatically goes on all your emails. Signature should include:
  • First and last name
  • title, name of company
  • Website
  • phone number
This way when you email a question to someone or are interacting with a potential client they know who is contacting them – they can go to your website and have a way to call you!   I have had a LOT of request to join Facebook groups and friend request…the first thing I do is click on your page and look on the About Section to see if you are a Balloon Professional if I don’t recognize your name. I don’t know you are a Balloon Professional if you don’t have your information in your About section of your Personal Page! As we wrap up 2015 and start 2016 with a great start – Check your accounts Update information – put new photos up so People know you are a balloon pro! Personal pages should Lead me to your Business page! IF you do not know how to do that – check out our other Blogs on Facebook for Business!   One of the things I love about our industry is the amazing people I have met at conventions and online that have been willing to share their knowledge to help grow the industry. To help our industry Grow here are a few tips when asking information. Facebook Etiquette:
  • If you are friends with a balloon professional DO NOT post a question on their news feed about how to make things or sizing -that is to go in private message or email. (this is there way to communicate with their clients..not the place to ask questions about how to make things) That would be like going onto a Bakery’s Facebook page and asking for them to post their recipe for your favorite cake!
  • Before you Post a question asking how to make something in a balloon group….do some leg work first! Have you searched for information – tried to figure it out on your own? Our society is so full of resources to find things…do a little digging first!
  • Understand that not everyone can respond to all the questions they get. I have enjoyed teaching at conventions, however after a class often get more questions after the class that I’m not able to follow up with while running my business and focusing on my clients and family. That is why I made 3 DVD’s on the details of fabric draping – as I was unable to answer all the people who were asking me how to do each step – now they can purchase the DVD’s and get the step by step they need.
  • When someone takes time to answer your How to question, they are taking time away from doing income producing activity with their clients – understand not everyone is able to stop their business to help you with your questions. That is why investing in Education so you build a support network to brainstorm with is important – so you too can help others out!
  • JUST because it’s on the Internet does not mean it’s TRUE! I often see Incorrect info posted on facebook so be wise and research!
Write down your Goals and Make a Plan! Creating a successful business that can support you financially takes a lot of planning, hard work and structure. Locate business support services in your area to Grow as a professional! INVEST in your Business! January 2016, and the Spring is Full of GREAT opportunities for hands on learning! Some can be found at Upcoming Events I’m looking forward to seeing everyone at World Balloon Convention in New Orleans in April! Goals:
  • set them, write them down
  • everyone has different ones and that is OK! Some people work balloons full time other part time, do what is best for YOU!
BalloonCoach.com is excited about our January 11th webinar! Details here January 2016 this special 2 hour class, with 6 panelist will cover the top 10 things to Kick off 2016 to take your business to New Heights! BalloonCoach.com monthly webinar class pass is only $25 a month! To get Great information, a kick in motivation and tips from those who are having success and growing their business! All this from the comfort of your home! With our Pay now replay later you never Miss the information it’s always there for you in your memeber area. FOR best value sign up for the $25 a month Class pass and you can be on live and get the replay!   READY to crush your goals and would like a partner to help you reach your potential? Limited spots available in our One to One and Elite Coaching click here for more details Coaching Wishing you Much success in 2016! Your Partner in Success,   Joette Giardina, CBA Mentor. Motivator. Speaker. BalloonBossPro.com