What if Your Balloon Pops?

What if Your Balloon Pops?

What happens if your balloon pops bc Balloons may pop when exposed to sun, heat, weather, temperature changes and people…they can even just pop when they are sitting around and nothing seems to change!   There is something magical about balloons at the same time can be very frustrating as a balloon professional is not being able to fully predict when that burst may happen! The Balloon industry is full of artist expressing their creativity by putting, glitter, confetti and even Paint inside of balloons…beautiful effects but the Corporate Event Planner in me can’t help but think, What Happens if Your Balloon POPS? I have been blessed over the years to work in some beautiful venues and huge Estates. One of my first thoughts is always about making sure I cause no damage to the venue or clients home with the decor I’m creating. I’ll never forget being on location at a brand new bank where we were asked last minute to inflate more Latex balloons with HIFLOAT, and one burst! HIFLOAT all over me, my hair, and part of a balloon stuck to the wall of the conference room.
Good thing is from experience I knew that HIFLOAT will wash out of my clothes and the wall with water…so I rushed to the bathroom to get paper towels and water. Due to this experience, that is vivid in my mind…When I see paint, glitter and confetti in balloons,  all I can think of is what damage flying paint could do to walls, carpet, furniture etc.   When you work with these items think about the potential damage, or the clean up time needed if  something pops.   Wet paint in a balloon – think of the bill to replace a linen, furniture, carpet etc or just be responsible for the cleaning bill for a Wedding dress, Prom dress or Tux that is covered in paint from my burst balloon! Confetti – large pieces of confetti are easier to clean up than glitter.  Do you have back up confetti with you, do you have a vacuum, broom or dust pan in your delivery vehicle to clean up messes that might be created. What if a confetti or glitter balloon pops all over the preset dessert, salad and water glasses of a table of 10 for your clients event? As Professional Balloon Artist I think it’s really important for us to always consider the what if’s. IE anything that you place inside the balloons…when the balloon pops it’s going to go Everywhere…DO you have a vacuum in your delivery vehicle? Broom and dust pan? Rags, water to clean a mess etc. When transporting balloons for indoor and outdoor events your balloons can pop!  Remember to pack the back up balloons to repair Names, Letters, custom vinyl prints, and any latex or foil that may deflate during transport or installation to help provide your client with the product they ordered.   What about special distorted designs. If part of a lovely flower petal pops, do you have time and supplies to make the fix?    Classic decor is the bread and butter for the balloon industry as you don’t have to worry about as many details as when you get into all the artistic flair.   As a professional balloon decorator,  remember to always build in extra time to your deliveries..and create designs for your customers based on the time you have available to provide them with the designs you sell. One key in our profession as we continue to branch out and create new techniques, designs and lovely pieces of art and want to be respected as professionals in the events industry as a whole, it’s very important we think about all the possible outcomes…As you create…always think, What Happens if Your Balloon POPS and plan and prepare accordingly.
Your Partner in Success, Joette Giardina, CBA Mentor.  Motivator.  Speaker. Online and in person training and support. BalloonCoach.com Take Action THRIVE! Joette Lime and Teal March 2016 post

Steps to Transition From Hobby to Balloon Business

Steps to Transition From Hobby to Balloon Business

Welcome to the wonderful world of balloons! One of the top questions I hear from those new to the industry as Balloon Coach is “how do I become a real business?” If you want to create income or already are getting paid for your services, take time RIGHT NOW and click the link below to read these important tips from the SBA! Small Business Administration is a great resource! Many people get so excited about creating the balloon decor and thrilled that people are willing to pay them for what they are doing, that they don’t take time to look into all the steps of creating the business! Many times local chapters of the SBA hold seminars and training to help you get started and connect you with local resources. Another great resource for local business mentors to get an understanding of the expectation of a business owner in your city and state is Score.org If you know what you would like your business name to be, I encourage you to go to Godaddy.com or another resource to search and see if the name you want to use is available as a .com. If you do .biz, .org etc then someone else already has your name as a .com and people may end up on their website rather than yours. Before you BUY the name, go to register your DBA and see if the name you want is already taken by someone else. More information on how to register is in the SBA link above! Other steps to take as you become a balloon business: *Business license *Resale License to buy balloons wholesale *Collect Sales tax and remit to the state monthly or quarterly depending on your sales and state laws *Liability Insurance *Possible Commercial insurance for your vehicle *Inflation Equipment *Purchase balloons and products from Balloon Wholesalers.     Check out this blog for those resources.   bc coaching works!If this process seems a bit much for you to take in and you would like help creating your business plan, marketing and a place to problem solve with other balloon professionals check out the resources to grow your business visit BalloonCoach.com, click on Mastermind to check our our group coaching program and online training giving you support from a Balloon Professional who has been in the industry full time since 2003. Contact me directly with any questions Joette@ballooncoach.com We can arrange one to one coaching if needed to go over your business strategy. Balloon Boss Mastermind gives you access to over $2,500 of online training at your finger tips 24/7  for just $97 a month.   Balloon Boss Mastermind members have a private discussion group to share tips, successes and problem solve situations! Plus our live Balloon Boss Mastermind call the 1st Monday of each month and continued support. If you don’t feel you need our group coaching support but would  like getting perspective from successful business around the world – Sign up now for our Webinars! BalloonCoach.com  at just $47 a month, while an active subscriber you get access to all the past replays since Sept 2015 from over 40 different instructors around the world sharing their tips and hints to help you save time and money as you grow your business.   To check out a FREE mini webinar on gaining schools as a client, click on this link for a 25 minute replay with some of my tips on Marketing to Schools. School Spirit, Homecoming and Prom No matter what stage you are in with your business, gaining insight from others who are in the balloon business allows you to get on the path to success quicker. I look forward to supporting you as you grow your Thriving Balloon Business! Your Partner in Success, Joette Signature 1         Joette Giardina, CBA Mentor. Motivator. Speaker. Take Your Business to New Heights! BalloonCoach.com Join our Facebook Group Balloon Coach Community  

Is FEAR Standing in the Way of Your Success?

Is FEAR standing in the way of your success?

As a Balloon Business Owner it’s good to take a look at the obstacles that stand in your way.

    What is your FEAR? As you wake up today and look at your plans for the future, in reaching for your dreams, what scares you? It is OK to have fear, we all have something in our life that tends to creep up or jump out at us and keep us from becoming all that we can be. Common fears that keep us from our full potential include, FEAR of:
  • Failure
  • Speaking in public
  • Opening ourselves up to others
  • Being criticized
  • Heights
  • Snakes
  • Making a fool out of ourselves
  • Success
  • People saying no to our products (and taking that personally)

I am a bit of an expert on facing fear. Something you may not know about me is prior to my full time career in the balloon industry (since 2003), my college degree was Recreation & Leisure Studies with an emphasis in Outdoor Education. My internship (where I met my husband, Brian) was at Bradford Woods, run by the University of Indiana. Each week, we had students and corporate groups that came to the camp for Team Building and Challenge course experiences. My job as a high ropes facilitator was to tie the harness onto climbers correctly so they would not fall to their death from 100 foot platform up in the air.   I would then have the climbers on belay (a rope tied from their harness, and attached to me to guide them as they were in the air to keep them safe while facing their fears through the high ropes challenge course). Talk about an exciting job!  Each day, I helped people face their fears and celebrate with them as they accomplished the journey! Brian and I always wanted our daughter Marlee to have that same awesome feeling of being up in the tree tops and facing her fears. In 2013, our family took a trip to West Virginia to an adventure camp. First step is training:
  • What can I expect from the experience
  • What do I need to be successful and have the right equipment
  • Ask questions as needed
Next step is practice. They run a line just off the ground to learn what it will feel like up in the cable sitting in your harness. And the last step? Jump. Just go for it!               Why did I share this story with you? My hope is to inspire you to move forward…one step at a time. In 2003, I stepped out in fear and went from working full time in social work to owning a balloon decor company as my primary source of income.  This was truly a leap of faith, as I do not have a business degree and was not totally aware of all the hats I would wear as a business owner. I knew I loved balloons and creating memorable celebrations.  The rest I learned as I moved forward daily to grow a thriving business. I prepared myself for business growth by attending balloon and business training. I then applied what I learned and jumped out into networking into my local area. Sometimes I rocked it; sometimes not so much.  The key is I did not give up and look at each day as a new learning opportunity.  Over time I became known as the go to place for creative balloon decor in my area as I grew my business. In 2015 I  launched BalloonCoach.com to create resources for you that I wish were available to the balloon industry back in 2003. If you feel overwhelmed as you grow your business and would like support and training as you  face your fears head, on here are some links to help you on your journey to build a thriving balloon business. Free services include: Blog YouTube channel Resources to Purchase for quicker results: Downloads for hot air balloon and other items Balloon Boss Mastermind Group Coaching and online training   What do our members think of Balloon Boss Mastermind program?
#Grateful Just wanted to take a moment and thank Joette Meyers Giardina Even though I have been doing balloons for 11 years, the best thing I have ever done for myself and my growing business was paying for my subscription to Balloon Boss Mastermind.  It truly has paid for itself already as it is showing in my designs, pricing and processes. Thank you for your one on one on the spot coaching and encouragement that I have received every single time I needed you (and even when I thought I didn’t!). You always go above and beyond the expectation for me and those of us lucky to have found you. I appreciate all you have done for me and “The Balloon Lady LLC” and I am excited and look forward to the future with you coming along side me….I feel Empowered and Unstoppable!!
Jodi Lynn Mcnabb-Agla
The Balloon Lady, Indianapolis, Indiana
  Balloon Boss Mastermind subscription includes:
  • First Monday of the Month Member Q & A “office hours” with Balloon Coach Joette via webinar 9 pm Eastern.
  • Access to ongoing Group Coaching through member only Facebook group
  • Decor 101 training – basics of supplies needed to create decor, framing and classic designs
  • Full access to the Passport to Success webinar library recorded since September 2015
  • Seat in the live monthly Passport to Success webinars the 4th Tuesday of each month 9 pm Eastern.
  • Vision Board and Goal setting training
  So, Is FEAR standing in the way of your success? Is there a FEAR that is standing in your way of business growth? What is the #1 thing you are fearful of…write it down. Feel free to share it with us in Balloon Coach Community on Facebook   Check out our free webinar on Confidence and Communication   Don’t let fear stand in the way of making your balloon dreams reality! Go For IT!   Your Partner in Success,         Joette Giardina, CBA Mentor. Motivator. Speaker.  

Taking the Leap from Part-time to Full-time Balloon Business Owner!

Taking the Leap from Part-time to Full-time Balloon Business Owner!

When I started in the Balloon Industry in 2003, I purchased an existing business that had been a store front in Lakeland, Florida and the owner moved the business into her home when her lease on the retail store doubled. At the time I was looking for a way to work from home to be an at-home mom to my 4-year old daughter and I was burnt out serving as a social worker and jumped into the balloon business with two feet as my full time job. I had to make it work if I did not want to return to “corporate world”. My husband is a teacher in Florida so I have to bring in income into our family to help pay our bills, so this had to be a money income producing venture. My first job was to let people know that Party People was still a business, even though no longer operating a store front. I got active in the local chamber and business networking groups. I was motivated to face my fears, and do new things daily to make the balloon business profitable as I did not like the idea of returning to a job I did not like, so I grew my home based business to over $150,000 a year in sales. Now I serve as the Marketing Manager of Party People Events and it is exciting to be a part of a team that does over half a million dollars in sales a year, operating from a warehouse with a team! Over the last 16 years I have met a lot of amazing people in the balloon industry. The ones that I find that have full time income from balloons face challenges on a daily bases and don’t just sit around waiting for the phone to ring. They take action daily to grow their business. BalloonCoach.com was created to help you have the resources you need to learn from others successes and failures so that you can grow your business quicker knowing a path that will lead you to success.                                       Meet today’s Guest Blogger Melissa Vega, Owner of Jujabel, LLC, Raleigh, North Carolina. I first met Melissa at a hands on training I held in Orlando called Bridge the Gap to Success, I taught a full day of Setting Goals and how to Network and grow your business, and David Mahoney taught the 2nd day on how to build framing and overlay design. That workshop is what lead me to create Promotions & Profits Retreat Orlando. I have followed Melissa on social media and watched her business blossom and asked her to share her journey with you.   I got my start in balloons many years ago as a teen in New York City. I attended a performing arts school and instead of selecting a major in drama or chorus like everyone else, I chose Circus Arts sponsored by the Big Apple Circus. We were taught juggling, trapeze, tumbling, Spanish web and many other cool circus related skills. Being in the program afforded many of us the opportunity to perform with our instructors around the city. This was my first experience in learning that you can get paid very well for a 1 or 2 hour “gig”. At 14, I realized you didn’t have to work a 9 to 5, Monday through Friday to make a living. That stuck with me my entire life. It was during one of these gigs at a circus themed event I was taught how to make my very first spiral garland balloon arch. Ever since balloons have been apart of my life. I’ve worked for two other balloon company’s in NYC. Gaining more knowledge about balloons, working at some of the most prestigious venues amongst the most prominent clientele in the Tri-state area. After several years working with balloons and entering into my first serious relationship and having my first child, I found myself in an extremely abusive relationship. After my then boyfriend stalked and embarrassed me on various jobs It took me several more years to gain the strength to leave. By the time I decided to leave, my son was 5 and I packed a bag and headed to Florida. This was March of 2005. Upon my arrival in Orlando with a child in tow, I stayed with my cousin and landed a receptionist job making $7.00 and hour. I must of cried the entire 3 months I worked there. Office work was never my thing let alone making $7.00 an hour. I made more teaching circus arts in their after-school program, but hey this was new norm at the time and I had to suck it up until I found something better, I was just relieved to be out of the situation I was in. Fast-forward 10 years later, I’d met my husband at that crappy $7 and hour job, relocated to Raleigh, NC, had 2 more kids and it wasn’t until I had my 3rd child, my daughter Isabella, that I got the creative bug to want to do balloons again. At that moment I decided to create an LLC, and that’s how Jujabel was born. Jujabel is a mashup of my 3 children’s names (Juji, Jayden and Isabella).               I remember when my first order came in from burton + Burton and my husband said let me see what you can make. Up until that day he had never seen me inflate a balloon, but he knew it was a passion of mine and pushed me to start my business. The first thing I made after 10 years was this flower. I think he was relieved when he finally saw my work. He had no clue about the world of balloons and all its glory. Him putting blind faith into me and my dreams is something I’m eternally grateful for. As I started toying around with my newly founded balloon business, I continued to work at the local hospital in the Emergency Department. A place where I got to see people at their most vulnerable moments. Working there really beefed up my customer service skills, but the job itself, left me with no joy and a great deal of sadness, anxiety and depression. I knew it was a dead-end job, so I used it to help jumpstart my business. I made the conscious decision to cut out any extracurricular activities, vacations, hair and nail salons. Anything extra went on the business. One of the first things I invested in was the help of Sandi Massori,with her Balloon Business Bootcamp with Caity Byrne & Rachel Porter, I knew how to work with balloons but didn’t know how to run a balloon business. The next training events I invested in was BalloonCoach.com Bridge the Gap to Success in November 2016 in Orlando and Promotions and Profits Retreat Orlando, November 2018. All the trainings have helped me gain new skills, helped with pricing, book-keeping, website & social media presence, networking and an overall feeling of, I can really do this! This last year at my job I gradually cut back my hours, working less and less so I can focus on my clients and their events. In the beginning it was easy for me to manage both the business and my job because balloon jobs were so far apart that I had time to schedule days off or swap a shift with someone else. At no point did I feel like my business was taking too long to grow or manifest itself into a David Mahoney style balloon shop. I knew that if I continued to tend to my garden so to speak, that the butterflies will come, and so I continued at a slow and steady pace. I knew my numbers were always looking better and doubled from the year before. The only thing I couldn’t master was determining or projecting what the next month would bring. Each new month starts with 2 or 3 jobs on the books and ends with 15 or 20 by the end of the month. Almost all the balloon jobs I book are last minute. Due to the uptick in last minute jobs it became harder for me to leave work. There were days where I would be at work stressed because there was prep work I could have been doing, quoting/invoicing or sometimes I’d have to go straight to a balloon job after working an overnight shift. When February 2019 rolled around, the jobs that I booked were almost all on Sundays. Sundays were my days to work at the hospital. Previously I rarely booked jobs on Sundays, and this time around I had 2 months of Sunday jobs booked solid. It was almost as if God was telling me it’s now or never. I tried requesting these days off to no avail. My new boss would not give me Sundays off. With that, the decision was pretty much made without me. I put in my notice and since then my email has been blowing up. The floodgates have officially opened. I’ve even turned down a couple jobs because I’m already booked. I wasn’t worried about losing a job before because I had my “backup job”, so now I have to put new processes in place and look at getting some more help so I don’t turn down anymore balloon jobs. To me these are new and very much welcomed challenges I face. It means I’m doing something right.                                                       To all of you that are still working full-time jobs while working your balloon business and you want to transition into running your business full-time, I recommend slowly weaning yourselves away by going from full-time to part-time or by tightening up your budget at home. Cut out any luxuries and separating your wants from your needs. Learn to be frugal. I did it for a little over 3 years now and I don’t regret it one bit, especially if it means you get to be your own boss!   Thank you Melissa for sharing your story to help encourage and inspire other Balloon Business owners. When you Dream about having a successful company and take action daily you can create a Thriving Balloon Business the industry is booming! If you are at a point in your balloon business where you would like extra support, training and encouragement as you take your leap, I invite you to check out the resources at BalloonCoach.com. Looking forward to June and July on the road across the USA! I would love to meet you at one of the classes check out Summer LIVE tour 2019 of 9 Cities! Have a question about what training would best fit your needs, email Joette@ballooncoach.com Supporting you in creating a thriving balloon business,   Joette Giardina, CBA BalloonCoach.com Balloon Boss Mastermind access to over $2,500 of training and support at your finger tips 24/7  

5 Important Things for Creating Balloon Centerpieces

   

5 Important Things When Creating Centerpieces

Here are 5 important things professional decorators need to think about when creating centerpieces for an event. These are especially important during the holidays when we might be tempted to go super big on our centerpieces and forget that we need to build things so that people enjoy the decor and they are not in the way!  
1. Will there be audio visual screens in the room for a slideshow or video presentation? 2. Will there be a speaker at a podium or on the stage? 3. If yes to either one of the above, will everyone in the room be able to view the presentations? Or will your centerpieces block attendees views? 4. Will your centerpiece give enough space on table for all the catering items and people’s plates. 5. When people sit across from each other at the table are they able to see each other, or does your centerpiece block their view?
If your centerpieces are in the way, do not be surprised if they get placed on the ground during the event. The following is a video from Paul Cramer of The Classic Center, Athens, GA. We started a conversation about the lovely balloon centerpieces on display in the competition room at Ballooniversity 2017. Paul told me one of his pet peeves and I asked him to share, as it is one of mine also! Hope you find these tips helpful as you strive to grow your business and assist your clients in making informed choices about their decor. By the way, the centerpieces in this video were for competition. However if they had been used for the Gala, they all would have blocked views for some people of the screens and podium (there were 80 tables in the room). Tall centerpieces are fun and can be good for many occasions, however when a lot of money is spent on AV presentations it is key to be proactive and create decor that does not block views.
As you work with your clients, it is important to gather information about the full even. The last thing you want to do is for balloons to get a bad reputation for being in the way of key elements of the event. Take time to ask important questions about all aspects of the event so that the balloon decor you create is an accent to the room and not in the way!
Balloon Tips
1. In most cases it is best to build your balloon decor with 5 inch balloons that are sitting on the table and go smaller rather than larger. (I often see especially with beginners using 11 inch fully inflated balloons on the table and it takes up Way to much space and typically blocks peoples view)
2. You want to take up less than a 12 inch footprint in the middle of a table.
3. Find out if the table is rectangle or round, if rectangle then you want to take even LESS room as they are Thin tables with a plate on either side of the table.
4. If you are making a tall centerpiece best to use a upright pole that is 31 inches or taller and have OPEN space in the arrangement from 14 inch to 24 inch tall that is CLEAR for people to see the person on the other side of the table.
5. In doubt put it on the table and have someone sit across from you as you make your sample.
6. Thinking these things through takes you to the level of being an event professional, and often we need to educate our client on what will work best – and explain why you will build something a bit different than something they saw in a photo online to best meet the needs of the event.
If you would like more support and training to grow your balloon business – get connected with one of our monthly subscriptions.
Join us for our monthly webinars in our Passport to Success program for just $25 a month.
Our if you would like access to all our past webinar replays – training from Balloon Professionals around the globe, be a member of Balloon Boss Mastermind, and have access to over $2,500 of online training join our Premier Program for just $97 a month. Details at
Then click webinars and the next months topic to see details on Premier and Passport to success.
I have been in the industry full time since 2003 and enjoy helping YOU reach for your dreams in the balloon industry! No need to go the road alone when there is training available to you 24/7 online anytime!
Your Partner in Success,
Joette Giardina, CBA
Mentor. Motivator. Speaker.
      BalloonBossPro.com  

Bookkeeping for Balloon Professionals Myth Busting!

Myth Busting – Bookkeeping for Balloon Professionals

  As BalloonCoach.com my goal is to bring resources to the balloon professional to make our lives easier! In 2003 when I purchased my balloon business, I did so because I enjoy creating memories and delighting my customers with balloon designs! I did not really think about all the ins and outs of being a business owner…like bookkeeping, insurance, contracts etc. I knew I wanted to be creative and have a career that I enjoyed and would also bring joy to others. However, all the other tasks associated with being a business owner seemed extremely tough to focus in on. Technology has developed so much since I became a business owner. The question is do you make use of what is available right at your finger tips on your computer and your phone? Time for some MYTH BUSTING Bookkeeping Truth It’s one of the best tools you can use to build your business to serve your life! To help you in doing that, I would like to introduce you to Brittany Whelchel, from Lakeland, Florida. Brittany is a Quickbooks online Advanced Trainer and Bookkeeper. I selected Brittany as our December 2017 Webinar guest, coming up on December 26th. As we talked I could tell she had a wealth of information and the passion to help out small business owners just like you and I. I asked if she would be willing to put on a FREE bonus class to give everyone an overview of bookkeeping to really understand the nuts and bolts prior to our Passport to Success webinar. My Challenge to you is if Bookkeeping is an area you struggle in…MAKE TIME to watch this FREE GIFT! Yes, it is an hour and a half. Play it while you are driving to hear the content. Watch it at your computer if you really need training on how to use Quickbooks online. At the end Brittany shares ways she can help you as a virtual bookkeeper if you are in need of that service. They can help FIX what you have in place, or help you get started if you are wanting to maintain it on your own but just need some expert eyes to help you out! This is our Christmas Gift to you! Click here for the recording of the free training! If you would like to get Quickbooks online for just $30 a month – a $240 a year savings contact – Brittany (even if you already have it) email: Brittany@StateOfTheSpark.com You can also email to get access to other online tutorials to help you out in your bookkeeping journey! NOW for the exciting part of Knowing your Numbers! They help you plan the future of your business head to BalloonBossPro.com and Join us Dec 26th to see how the numbers can help us determine pricing and our sales goals for 2018! Join in on the business conversation on Facebook at Balloon Coach Community When you ask to join you have 3 questions to answer and then we will accept you into the group!   Your Partner in Success,           Joette Giardina, CBA Mentor. Motivator. Speaker.  

How are balloon businesses achieving great things?

Enthusiasm creates great things

How are balloon businesses achieving great things?

I have the pleasure of talking with balloon business owners daily about what is working well, and what they struggle with. I hear stories from, “Nobody has money for balloons”, and “They want everything at a discount” to “Business is Booming – I raised my prices and I have more clients now and have doubled my sales.” So I then have to wonder…what is the difference? How are some balloon businesses achieving great things, while others struggle? One key that I have noticed….. ENTHUSIASM!Enthusiasm creates great things Yes, Enthusiasm… it’s contagious. When you are passionate about your business, the people in your organization feel it and look forward to working with you. When you talk to your clients on the phone or in person they can HEAR in your voice that you love what you do and they feel confident that you will create the event of their dreams and take care of them. I want you to meet 3 people that share this trait. I am going to give a shout out to 3 that are standing out in my mind of most recent. I share these stories as I see that many times people with the same opportunities that not everyone is having success..and often look to find what is the secret. I believe strongly that the #1 is mindset (that we daily get to choose) And those who go through life with Enthusiasm tend to have more success, quicker!   Cecile Williams-Bethel from the Bahamas. She is positive, seeks out education and puts what she learns right into action! It is a JOY to be in her presence with the positive energy and passion that flows from her. After our June workshop, she immediately went home and entered a parade to promote her company and has not stopped moving forward daily since.   Sheetal Kurup seen wearing a flamingo for our October workshop..She has been in the balloon industry LESS than 6 months. She came to Orlando for Promotions & Profits in October, and when she got home landed a Grand Opening for a mall creating (6) 33 foot arches, (8) 10 ft columns – and had never done a balloon arch prior to that event. She took the training from Gary Ledbetter and what she learned at the workshop, plus the network of balloon professionals she made calling on Johnathon Shelly Gerber and Amy DesChenes to support her in the project, with Eddie Heyland connecting her to Chris Tribuna (from our Chicago workshop) to assist her on the event.  
                Liz Romani, all I can say is THIS GIRL IS ON FIRE! She started attending training just 3 years ago and has increased the yearly balloons sales at the store she manages by $72,000!!! She is in a town of just 17,000 people! On Novmeber 19th, Liz and I did our Tech Run for her November 28th Webinar where she is going to share how her enthusiasm and passion for balloons has helped her grow their sales and what ACTION steps she has taken. As I serve as a creator of resources for the balloon industry – it is the ENERGY I receive being around, talking with and encouraging people of passion to GO for their Goals that helps me keep continue to create and push for more. Thank you Cecile Williams-Bethel, Sheetal Kurup and Liz Romani for sharing your energy, dreams and goals with me. It is a pleasure to watch you achieve your goals and inspire others to know that anything is possible!
For those of you who need a little extra push to reach your goals, I encourage you to join us in the monthly Passport to Success program. You receive a training webinar with a guest speaker, action plan, and a follow up webinar to help you feel the energy from others who are having success with their results and get your questions answered!         Take action daily with a positive mindset and you will be achieving great things too! BalloonBossPro.com Your Partner in Success, Joette Giardina, CBA Mentor. Motivator. Speaker.            

Face Your Fears and Take Action

Face Your Fears and Take Action!

  What is your FEAR? As you wake up today and look at your plans for the future, in reaching for your dreams, what scares you? It is OK to have fear, we all have something in our life that tends to creep up or jump out at us and keep us from becoming all that we can be. Common Fears that keep us from our full potential include:
  • Fear of failure
  • Fear of speaking in public
  • Fear of opening ourselves up to others
  • Fear of being criticized
  • Fear of heights
  • Fear of snakes
  • Making a fool out of ourselves
  • Fear of Success
I am a bit of an Expert on Facing Fear. Something you may not know about me is prior to my full time career in the balloon industry, my college degree was Recreation & Leisure Studies with an emphasis in Outdoor Education. My internship (where I met my husband, Brian) was at Bradford Woods, ran by the University of Indiana. Each week we had students and corporate groups that came to the camp for Team Building and Challenge course experiences. My job as a high ropes facilitator was to tie the harness onto climbers correctly so they would not fall to their death from 100 foot platform up in the air. I would then have the climbers on belay (a rope tied from their harness, and attached to me to guide them as they were in the air to keep them safe while facing their fears through the high ropes challenge course). Talk about an exciting job! Each day, I helped people face their fears and celebrate with them as they accomplished the journey! Brian and I always wanted our daughter Marlee to have that same awesome feeling of being up in the tree tops and facing her fears. In 2013, our family took a trip to West Virginia to an adventure camp.     First step is training:
  • What can I expect from the experience
  • What do I need to be successful, have the right equipment
  • Ask questions as needed
  Next step is practice. They run a line just off the ground to learn what it will feel like up in the cable sitting in your harness. And the last step? Jump – Go for it!               Why do I tell you this story? Because BalloonCoach.com is here for you with the resources you need to support you as you face your fears to grow your business. Free services include: Blog Online Magazine Elevated.Events YouTube channel   Resources to Purchase: Downloads Live Workshops Online Workshops Decor 101 Training Webinars Replays Action Plans Monthly Office Hours with Joette to have Q & A and talk about what worked great and what you are struggling with. With our Passport to Success Webinar Program you get all of those things for just $25 a month! We provide you with the training to help you prepare and then it’s your opportunity to GO FOR IT! I bought Party People back in 2003, I had no idea what I was getting myself into, but I knew it was what I wanted to do. It may be a bit scary as you make cold calls, or go interact with new people at networking events, however as you do the activity it can be exhilarating and lead you to business growth and increased sales. BalloonCoach.com was created to give YOU the resources I wish I would have had at my fingertips when I started in the events industry. If you want more support on your journey, we offer a One to One and Elite Coaching plan to help you form and plan and take action. The Balloon industry is Growing. A big key to success is Facing your Fear, take that first step, ask for help as you go so you can grow! Would love for you to share your success stories in our online group https://www.facebook.com/groups/ballooncoachcommunity/ or email Joette@ballooncoach.com   Your Partner in Success,         Joette Giardina, CBA Mentor. Motivator. Speaker.   For monthly webinars and training head to BalloonBossPro.com

Site Visit Challenge!

Site Visit Challenge!               While on a site visit with a local venue I did a Facebook Live. If you would like to see the video: Members of Balloon Coach Community on FB go to the group https://www.facebook.com/groups/ballooncoachcommunity/ And click on the Post from Thursday, 10/19 with caption Check out this video with a challenge and info on how you can win a $300 value ticket to our January online workshop. If you are not a member yet of Balloon Coach Community of facebook Click here to view   I started my full time career in balloons in 2003. Over the years as my business grew one of the questions I would get from other balloon professionals is, “how did you grow your client base?”   RELATIONSHIPS, and TAKING ACTION DAILY!   Yep, that is 2 Keys to success.   If you are not willing to step out of your comfort zone and do things that may scare you a bit you are NOT going to Grow as much as the guy who is willing to go for it!   Thus my Site Visit Challenge to you!   Next week Go out and meet at least 1 new venue you have not been to, or have not talked to the sales manager yet. Do this each week for a year and you will have 52 venues you are familiar with and with proper follow up great referral sources! What do I mean by site visit? Research the venues in your local area that hold the type of events that you wish to decorate for. Contact the venue and schedule a meeting for a site visit. Some may ask, why do I have to go in person, can’t I just send an email?   RELATIONSHIPS Venues are going to refer business to people they Know, Like and Trust. To build a true relationship you need to meet someone face to face, shake their hand, smile, take interest in them. So when you go on the visit it’s not about a Sales Pitch of Buy my Balloons.   While on the Site Visit
  • Find out how many people they can have at their venue for a sit down dinner with a dance floor.
  • Do they have a variety of spaces available.
  • Who would your client contact to book the space.
  • Then share how you can make the space look amazing.
  • Find out the types of events they typically host.
  • Take Photos, so that when a client calls you to decorate the space you can easily refer to that venue file of photos to make the best suggestions.
  • Show them some of your work, and find out how you go about being on their preferred vendor list.
  Some places you need to of done work at the venue prior to getting on their list. Each venue has different procedures.   NOW you leave this site visit with KNOWLEDGE you can share with your clients when they call stating they are looking for a venue. You can share with them the venues in your area you are familiar with and that you know something about to be able to suggest the perfect decor.   It is not always about the immediate sale. More times than not it’s about building relationships that grow over the years, to grow your referral base and grow your business!   Would love to hear about your experiences in going out into your community! If you are not a member yet of our Facebook community join us at https://www.facebook.com/groups/ballooncoachcommunity/ You will be asked 3 questions and then we can approve you for the group.   Looking for training from the comfort of your home? Check out our Passport to Success, Monthly webinar subscription on Your Partner in Success,           Joette Giardina, CBA Mentor. Motivator. Speaker.    

Balloon Business Overhead

Balloon Business Overhead

  Overhead – if you are new to business this word may trip you up a bit. Heck for those of us in business, we often forget about all that is an overhead expense! All businesses have regular expenses that are not directly related to producing goods or services. These indirect expenses are termed “overhead” costs. Most businesses calculate overhead cost on a monthly basis. Typically, overhead cost is expressed as a percentage of sales or labor cost. Keeping the proportion of overhead cost low gives a business a competitive advantage, either by increasing the profit margin or by allowing the business to price its products more competitively. Overhead is all the items added up that are business expenses – the items you need to have to be able to run your business. Examples of overhead:
  • Rent/lease or mortgage payment on building your business is run from.
  • Electric
  • Water
  • Trash
  • Insurance
  • Vehicle
  • Taxes
  • Furniture
  • Computer
  • Internet
  • Phone
  • Training
Many balloon professionals start out as a hobby, something fun they enjoy doing and then create a business from this passion. As you make the transition and grow your business, it’s important to treat things like a business and really pay attention to all the cost that associated with that to create a good understanding of the overhead expenses you have. This will allow you to put that expense into your pricing to your clients to allow you to make a profit! Balloon Decor is a wonderful business helping people create special moments that become lifetime memories and celebrating milestone events in life. The key to making it a career that can allow you the income you need to build your dreams for you and your family is taking the time from the get go to treat it like a true business. Know your numbers and set prices that create a profit for you. If you are considering opening up a warehouse or store location, take your time to understand all the cost that are involved in doing so and then calculate how much sales you would need to do a month to cover expenses. Then consider how much would you need to make to make a profit. The key is building a business and client base takes time and a lot of hard work. It doesn’t happen overnight. When you would like some help in taking your business to the next level, have a sounding board and someone to help you on your journey, that is what our one to one coaching program is designed for. To see more information on resources to turn your business from hobby to full time, check out this blog /balloon-business-or-balloon-hobby/ Your Partner in Success,           Joette Giardina, CBA Mentor. Motivator. Speaker.   Check out all our resources including upcoming hands on and online training.