5 Tips to Creating Sales When Non-profits Ask for Free Balloons!

5 Tips to Creating Sales When Non-profits Ask for Free Balloons!

  When non-profits call your balloon company asking for donations, it can be a bit of a challenge not to get frustrated. Before the 5 tips, I want to give a bit of an overview so you know where I’m coming from. I have always been taught – to whom much is given, much is expected. I have a tendency to want to help others whenever I can and feel in my heart that giving back to the community I live in is important. I have also worked for non-profit agency’s in my careers prior to owning a balloon business, so I know what it’s like being that person on the other end of the phone saying “Hi this is Joette with _________can you please donate for __________.” When I purchased Party People Celebration Company in December of 2003 it was my first time being fully self-employed and running a business! I knew I loved balloons, enjoyed planning parties and wanted to be my own boss. Other than that I had NO IDEA what I was getting myself into! The previous owner of my company let me know that she gets a LOT of calls for donations, so that I would want to pick the ones I would want to give to, and give a discount to the rest. WHY give a donation to anyone? Many of the business people I respect have a special organization that they give money, or in-kind support to. The people I know who are extremely wealthy have many Non Profit Organizations that they give their time and money to, so I felt that it is the right thing for me to do the same. This Hot air balloon was created for a non-profit. The original call was asking for a donation, and I was able to turn it into a $1,000 budget (if it was a corporate client, I would of charged more). At $1,000 I was able to pay two staff to work with me, clear a nice profit and create something I had always wanted to build. I now sell the directions on how to build it and photos of the hot air balloon on my website has led to other great clients. (Those things would of not happened if I blew off the phone call asking for a donation!) bc business goals HA                 5 Tips to respond when a non-profit calls:
  1. Be Prepared. Know that your going to get emails, phone calls, and letters in the mail asking for donations from your company. Type up your response email now, have it as a template and all you have to do is copy and paste that response back in a reply to the email you get in your inbox. Use that same template as what to SAY when someone calls you. Do you give discounts, no discounts, or just business as normal? What ever your policy, follow up with the person as you never know if they may find a sponsor to pay for your decor.
  2. Show Interest in the event. Example when Laura from the Cancer Society calls you stating I would like for you to donate decorations for our upcoming Gala. Many people I know just state we don’t donate and try to get the person off the phone as quick as possible. Instead my approach is more like this: (put a smile on my face and think of Laura as every other paying customer) Hi Laura, thank you for calling Party People about your upcoming Gala, I’m so glad we were the first company you contacted about decor for your event. What is the date and location of your event? (this shows you have interest in their event and gives you information to see what you can suggest for them to purchase). We love working at The Lakeland Center, it’s a large blank slate that we transform with custom decor and lighting to create a memorable occasion for your guest. What is the theme of your event? (again gathering more information example we have many props and components to center pieces from past events I know we can offer at a deep discount and still make a profit). After gathering the information I state. A Masquerade ball – what an enchanted theme, I can see the men in their black ties, and ladies in their gowns. We can create a magical canopy over the dance floor, and elegant entrance to greet your guest as they arrive., centerpieces on the tables and room decor. The package for the items I have descriped retails for $2,000 , since this is a non profit we offer a 15 % discount so your total will just be $1,700. What is your email address so I can send you an invoice for the event. Well we don’t really have a budget, we only spent $500 last year on all the decorations, we did it ourselves and it just didn’t look very nice. So glad you called Party People Laura, for $500 we can create one of the items I described which is most important to you : a canopy over the dance floor, entrance decor, centerpieces or room decor? Over the years I became much more confident in the delivery of these statements and Won over many “can I have a donations” into paying customers – give it a try! As I always tell my coaching clients, if YOU DON”T ASK FOR THE SALE, the answer is always NO!
  3. Educate your caller. Hi this is John with the Kidney Foundation Walk. For June 20th we would like you to donate a balloon arch for the start of the walk, we see from your website you work with a lot of non-profits. (put a smile on your face and be glad to speak with him) Hi John, so glad you called Party People for your balloon decor! You are correct we do a LOT of WORK for Non-profits, as you know Lakeland is a very giving town, holding multiple fundraisers almost every weekend of the year. As you can imagine if I donated to every wonderful event you see on my website – I would have to be a non-profit myself! What decor caught your eye on my website? I really liked the pink a white arch you did for the Cancer walk for life in Bartow. Great that is a 30 ft garland arch on outdoor supports with Delivery and take down the total is $410, plus delivery and strike fee. Since you are a non profit we discount the arch 15 % so $348 and delivery fees based on time and location. (do not say anything else….do not set up your own objection just wait for John to speak) How much is the delivery fee? Where are we delivering to and what time? 5 am on Saturday to Downtown Lakeland. Your delivery fee is $75, and take down $75. We have some volunteers that can take down the arch. GREAT, you will just need to return the steel 2 ft by 2 ft bases and poles to me by 5 pm on Sunday. If not returned a replacement fee of ___________ will be charged. I will give you instructions on how to take it apart. Your total will be $423 what email address should I send it to and who do I make the invoice out to? Another response might be we only have $200 to spend. Then I give them the option of Topiary Balls on Stakes or 2 Columns.
  4. Written Policy: Have a written policy for what you donation procedure is. Many non profits ask for a Gift certificate or Item to put in a silent auction. Some balloon companies give every one a $20 gift cerficate with expiration date one year from the event for pick up only. I made gift certificate for $20 towards a decor order (client must pay delivery fees and have a minimum $200 order unless doing a pick up) If you wish to have a form people fill out and submit – create that. If you give 15% discount with proof of being a 501C Non profit have that in writing.
  5. Practice what you are going to say: The more you say creative things to get people to buy and smile when you talk to sound happy about their event the better the words flow when a live call comes in or you need to type up a response on facebook or an email. By educating my clients I cannot count the amount of times someone went from NO MONEY to sending me a check for $250 to $3,000 to work on a non profit event.
It’s all about being confident in yourself and the business you run, acting professional and overcoming objections. MOST people calling you for a donation are either a volunteer or NEW to their job. Many have NO idea how to ask a company to be a sponsor and pay for an arch or a column as a donation to an event. Over the years when people said “we don’t have money in the budget” I would say your total for what you requested is $300 when you find someone who can donate that money – give me a call and book. Sometimes it would happen that year, other times the following year as they now knew the amount to budget and ask for as they prepared their budget for the following years event. QUESTIONS to Consider
  • What is YOUR marketing budget for the Year?
  • How do you get your name out to the public without paying for advertising on TV, Radio etc?
  • Did you know people like to buy from people they Know, Like and Trust?
  • Do the people in your community know your business exist?
When I first started running Party People, I had only lived in my town for 3 years, so I did not know a lot of people. I did not have MONEY in the bank to spend on advertising, I was scraping by. One of the ways I built up people knowing that Party People existed was to be an In Kind sponsor for events. I would donate $200 to $2000 retail value of decor to be a sponsor for an event I felt strongly about and new my target audience would be attending. I would make sure I got tickets to the event so I could mingle with people and help them understand that Party People created the awesome decor in the room, and had an opportunity to see if they had need for decor during the year. Balloon Companies are not the only businesses that get asked to donate things. It happens to EVERYONE…all types of businesses. YOU determine which events will be best exposure to the TARGET CLIENTS you are looking for. Look at it as marketing dollars spent, to then have great photos of your work to put on your website, and KNOW the value of what you donated so when someone calls, I see you decorated for the March of Dimes Chef’s auction, I would like the same decor you are ready with “Wonderful, the total cost of that package to transform your space is $2,000 what email address should I send the invoice to?”   Are you looking for more support as you grow your thriving balloon business? Balloon Boss Mastermind provides you with access to online training 24/7 to help you on your road to success with access to group coaching so you don’t have to be on this journey alone. If you are new to ballooncoach.com I wanted to let you know we have many more blogs that have been written, some interviewing fellow balloon pros sharing tips on sales calls, creating professional quotes, hiring and much more! Ready for hands on training you can come to our annual Balloon Boss Pro Summit in Orlando to be one of 96 attendees with 18 amazing instructors from around the world. To be a part of the business conversation join us on facebook at Balloon Coach Community If you would like to be a part of small group or one to one training at our Party People Events Headquarters in Auburndale Florida email  Joette@ballooncoach.com Your Partner in Success, Joette Signature 1           Joette Giardina, CBA Mentor. Motivator. Speaker. Create a Thriving Business! balloonbosspro.com

Believe in Yourself and Create the Balloon Business of Your Dreams

Believe in yourself and create the Balloon Business of your dreams Hi!  I’m Joette Giardina from Lakeland, Florida.  I have been in the balloon industry full time since 2003. When I purchased my balloon decor business I honestly had no idea what I was getting myself into. I had a DREAM – a desire to work for myself and create memorable celebrations for my clients. Dreams are a great thing…however, I have found over the years that many do not reach their full potential in our industry because they DO NOT BELIEVE they can have a thriving business. They block their own success with limited beliefs that, “no one in my town will pay that much for a balloon” and so many other stories. Do you have a fire inside you for success? Do you have a desire to succeed? Are you willing to try NEW things to get NEW Results? Will you face your FEARS head on and do things you have never done before? When you FAIL or get a NO, are you willing to try again? At FLOAT 2019 I was shocked and honored to receive the Inspire Award from Betallic. The award is a crystal ball with glitter inside. It is on a music box that plays, “The Impossible Dream”. Inside the crystal ball a globe with the words, “Success is a Journey not a Destination”. I share these words with you, as it is so true. Being a business owner is a journey and not every day is easy. There are so many struggles and obstacles to be faced. I have found that by surrounding myself with a tribe of people who are positive, hard working and supportive I have been able to achieve success with my Party People business, and now as Balloon Coach. Even so, each day I come face to face with my own doubts, fears and naysayers who say what I dream can’t be done. Many times in the world of Facebook, it’s easy for us to look at others and think they have a charmed life or that things come more easily for others more so than for you. We create our own stories about how easy someone else has it and compare ourselves to them. I have found over years of developing some amazing friendships with balloon business owners all over the world – we all have our share of struggles, pains and typical winding road journeys to achieve financial success in the industry. Those who take each hardship as a tool to learn and grow from, stay positive and focused on the dream, find reward as they grow. Positive mental attitude in the midst of struggle is key to success. I started BalloonCoach.com in 2015 to be a catalyst in the Balloon Industry to give YOU the support that I did not have when I started in the industry. The road has not been easy and there are many times I wanted to throw in the towel and just go back the “easy life”. But there is something deep inside me that is on FIRE for being a business owner and get’s a thrill for creating new training for our industry. It is JOY I get from seeing our Party People Events team transform a space into our clients vision. Today I share my award with you, as I would not of been on the Stage at FLOAT if it was not for YOU and all the balloon professionals who read my blog, participate in my webinars and live training programs. Take these words from the Inspire Award and place them where you can see them daily:

Attitude

Believe In Yourself

Create It

Wisdom

Born To Succeed

Achiever

Great Job

Go For It!

Shoot for the Moon

Reach for the Stars

Awesome

Perseverance

The Sky’s Limit

DREAM BIG

Teamwork

You are a STAR

Innovation

Lead The Way

Are you pumped up and ready to make your dreams reality? Now it’s time to take action! It starts by having a written plan. If you missed my Blog January 2019 Check out these steps with a FREE webinar. Each day is a new opportunity for you to take action and thrive! Your Partner in Success,           Joette Giardina, CBA Mentor. Motivator. Speaker. Support to grow your Thriving Balloon Business Join Balloon Boss Mastermind Email Joette@ballooncoach.com with any questions you may have.  

Creating New Balloon Customers for Valentine’s Day

Creating New Balloon Customers for Valentine’s Day

  The month of LOVE is a great time for balloon sales if you make a plan and take action! You SELL what you SHARE
  • Create balloon designs that you want to sell, post them on your website, social media and in email to your past clients and mailing list with a call to action when they need to order by.
  • Call target clients and let them know what services you are offering and close the sale!
  • Take action today!
Potential Decor Clients:
  • Father Daughter Dances being held at local schools or churches
  • Car Dealership
  • Retail stores wanting to draw in customers
  • Jewelry Stores
  • Restaurants that host romantic dinners
  Decor inspiration from a TV appearance Sandi Masori of Balloon Utopia did with a puffed Link Heart – big and makes a great backdrop for photos or decor in a large space. Can be rigged from the ceiling with a clik clik mag pole and large ring magnets.   For Directions on how to make this heart click this link to The Very Best Balloon Blog by Sue Bowler CBA Another resource for design ideas is Betallic.com and register to gain access to the b-gallery and type Valentine’s Day.   One of my favorite sleek columns is topped with a Chain of Hearts. I created these for a Valentine’s Day Dance at a local church years ago!   Delivery Ideas If you don’t have access to helium – no problem when you focus on air filled delivery pieces. You can go bright and bold or traditional Valentine’s Colors. P.S. People celebrate birthday’s in February and all year long, you don’t have to limit yourself to marketing just for Valentine’s Day in February. Rachel Porter from Balloon Splendor started her balloon business as as single mom, delivering lovely balloon flower bouquets from her home. Here are two of her lovely sellable designs. Pick colorful containers from your balloon distributor or a local retailer to fill with your beautiful balloons. Choose from clay and plastic pots, tins, gift boxes, baskets or vases.   Another delivery idea that I created while at Florida Super Jam are simple Heart Roses, and they you can put in a container or wrap with 160’s. With any arrangement you make you want to add some weight to them so that the piece stands up well. 6 inch hearts, and a 260 with 2 pinch twist make really cute arrangements. I used 3 stacked at different heights to make a fun design for your customers to show how much they love the recipient. You can create a variety of designs to offer, but keep it simple and clear messaging to make ordering easy for your customers. ***Make sure to charge well for you time and include the delivery fee if you are delivering the items. If you have a store you can set up for pick up in the store = remember to protect yourself and get paid IN ADVANCE before making any arrangements. Florist get paid BEFORE they make their designs and so should you!     Valentine’s Day can be a great time for sales for the balloon industry -but you have to make a plan, set pricing for profit and take action now to educate your customers and land the sales. If you wait till Feb 1st you may only catch a few folks last minute…start your marketing now! Would you like to have more structure to your marketing for your business? Do you struggle with Pricing for Profit? Do you wish you had a larger portfolio of Balloon photos to use in your marketing? If you answered yes to any of the above questions, Sandi Masori will be holding her last 5 week, Live Online Balloon Business Bootcamp starting February 1oth. Learn how to jumpstart your balloon business from “America’s Top Balloon Expert” Sandi Masori, “Balloon Coach” Joette Giardina, and “Queen of Pricing” Rachel Porter Check out the details and grab your seat today BalloonExpertSchool.com Bonus Instructors during one of the weeks of balloon business bootcamp will join us to inspire you with the amazing possibilities of balloons Award winning designers and industry legends, Rocky & Terry Toomey check out this amazing NYE balloon drop they orchestrated The balloon industry is Booming! If you want to make growth in your business, make an investment in your education from resources inside and outside the balloon industry. If you struggle with knowing what the best next step is for your business email me to set up a free 10 minute consultation of where you are and where you want to be to help you find the best training to fit your situation! Joette@ballooncoach.com Are you thinking about setting up a Kiosk in a Mall? Know that sales have been down in malls due to online shopping, you could lose a lot of money if you have a high overhead investment to be at the mall. To make mall sales work you must have a strong campaign to get people to the mall to pick up their items from you…DO NOT think that just because you go to a mall you will automatically have a ton of customers. Learn tips and tricks to increase your sales from our past webinar speaker replay you can purchase the replay on it’s own or purchase Balloon Boss Mastermind to have access to all our past webinars plus the balloon boss support program Mary Lou Kunka, Increase Your Seasonal and Holiday Sales     Your Partner in Success, Joette Giardina, CBA Mentor. Motivator. Speaker. balloonbosspro.com Email Joette@ballooncoach.com with any questions you may have.      

3 Steps to Making Your Balloon Business Dreams Reality!

3 Steps to Making Your Balloon Business Dreams Reality!

I am a firm believer that you have the power to make your dreams come true, overcome obstacles and come out on the other side braver, stronger and experiencing the life you dream of. I believe this, as I have experienced it. It’s not an easy road, and there will be struggles. There is something magical about being a balloon professional. We bring JOY to the world. Think about it…a world without balloons would just not be as FUN and colorful! What do you enjoy most about working with balloons? For me it is that magic I create when I walk into a dull room that has not color or life and when we are done our client is overjoyed and sings our praises saying we exceeded their expectations! To me that is the best compliment and a wonderful feeling.     There is something magical about working with balloons, brining a client’s vision to life and being able to set the tone for people to have a memorable celebration or event that makes me happy. If you are starting out in the balloon industry, or working on taking your business to the next level I invite you to click below to watch a free webinar that covers the 3 Steps to making your balloon business dreams reality. You can listen to it while driving in your car to events or taking your kids to school, doing computer work, or while inflating balloons – just put on a headset and enjoy!
  Daily, I work with balloon professionals around the world as they come up against obstacles and are searching for solutions to help them take the next step forward in their business. I have been blessed in this industry since 2003 by investing in education and networking with some of the most successful companies in the balloon industry. I bring that experience and knowledge to the balloon industry through webinars that can be watched 24/7 at your finger tips to access when you need the information.   I also offer one to one and group coaching via Balloon Boss Mastermind. When I started my balloon business full time in 2003 I felt lost and unsure of where to turn for support – thus I created the resources I wish I would of had at my fingertips in BalloonCoach.com so you can experience success quicker than I did! BalloonCoach.com was created to provide training and support systems to help you grow your business each step of the way and surround yourself by like minded individuals. Ready to crush your goals in 2019 and would like some tools and support as you grow – this is your invitation to join us in Balloon Boss Mastermind. I wish you many blessings in the New Year! Take Action Daily and you will see your dreams come true!   Your Partner in Success,
Joette Giardina, CBA
Mentor. Motivator. Speaker.
Take your business to New Heights!
Join us in Orlando November 11-15, 2019
Payment plans available or Pay in full!
 

Resources to Grow Your Balloon Business

Resources to Grow Your Balloon Business

Hi, I’m Joette Giardina. I started my full time career in the balloon industry in December of 2003 in Lakeland, Florida located half way between Tampa and Orlando. In January of 2015 I launched BalloonCoach.com to serve as a catalyst in the industry to help support you in building a Thriving Balloon Business, supporting you in making your dreams come true. I know the struggles of not knowing how to grow a business, wondering how to find the people who are willing to pay for my services, wishing there was a guide to show me the way. Over the years I have invested thousands of dollars and more time than I can count attending the best training in the balloon industry, and business seminars locally to understand the in’s and out’s of business ownership. Through trial and error I took action with the skills I learned and stepped out of my comfort zone to increase my skills in networking, marketing, sales calls and more! By focusing on exceeding my clients expectations and perfecting my skills in balloon decor I grew a fan base that now refer their friends to Party People Events as THE Balloon Company to go to when holding a special event. Through social media other balloon professionals started asking me to help them grow their business…and thus BalloonCoach.com was created. Now I bring that knowledge to you to help you experience the feelings of success that I have had, along with knowledge from leaders in the balloon industry and business professionals with skills to share to create a solid foundation for your business. Our goal is to support and encourage you along the sometimes rocky road to business success.  When I sold my company in 2015 I was averaging $150,000 a year in sales.  Now as the Marketing Manager for Party People Events our company with a team did over $600,000 in sales in 2018 and again in 2019.   I bring the experience from being a solo business owner to being a part of a dynamic team to meet you where you are and help you put systems in place to grow the Thriving Balloon Business of your dreams. In this blog I will share links to online and in person training along with links to distributors and manufactures to get your balloons, inflators and other resources to help you grow. Check out this overview video of what others have learned from our resources to see things from our clients perspective and what we offer. What services does BalloonCoach.com offer? Free Blog
  • Insights on marketing
  • Tips on creating outdoor decor that last
  • Where to find balloon distributors
  • How to step out and take action in your business
  • Face your Fears
Balloon Boss Mastermind:
  • Access to All the past Passport webinar replays since September of 2015 learning from a variety of instructors from around the world.
  • LIVE Passport to success webinars the 4th Tuesday of Each month 9 pm Eastern Time
  • The LIVE Balloon Boss Mastermind Member Only Q & A calls the 1st Monday of each month at 9 pm Eastern Time.
  • Decor 101 (how to construct and market professional balloon decor)
  • Vision Board Class.
  • Private Facebook group coaching group for daily support & encouragement.
  • Access to over $4.000 of online resources and support for just $97 a month investment.
One to One Business Coaching: Via phone, text, email or online chat –
  • Develop Business Plan
  • Marketing Strategy
  • How to Up-sell
  • Time Management
  • Networking Skills
  • I can be your life line
                              Hands on training Balloon Boss Pro Summit Orlando November 2020
  • Creating a hands on balloon decor for corporate,-with access to professional photographs to use for marketing after Balloon Boss Pro Summit
  • Communication skills
  • Leadership skills
  • Business Management
  • Creating Systems & Strategies
  • Stress Management
  • Creating a balanced life and routine
  • Small group action plan brainstorming with 8 attendees per each instructor
  • Build new network to support you after the event
Downloads to create specific balloon decor
  • Giant linking hot air balloon
  • Up to 48 foot outdoor arch
  • Dancing Flamingo
  • Snowman
  • Cupcake
  • Foil balloon column and topiary
  • Link -o-loon round arch
  • Link-o-loon dog
  • Triangle frame
If you are looking for Hands on Balloon training, Balloon Coach Joette Giardina is also available for one to one and small group training,   email Joette@ballooncoach.com to schedule a time for this special service. There are many wonderful balloon manufacturers and distributors around the world that support education in the balloon industry. I encourage you to check out their websites and get to know what is available to help you. Below is a list with hotlinks of companies that have sponsored BalloonCoach.com training events, and whose products I have worked with. Balloon Manufacturers: Anagram Betallic Qualtex Tuf-Tex Support Products for the balloon industry Clik-Clik Conwin HIFLOAT PREMIUM Balloon accessories   Balloon Distributors who support BalloonCoach.com education programs for the industry American Balloon Factory Overland Park, Kansas Brody’s Wholesale Broadview, Illinois burton + BURTON Bogart, Georgia E & R Sales Midlothian, Virginia HICO Balloons St. Charles, Missouri L.A. Balloons Glendale, California MSR Wholesale Balloons SeaTac, Washington   More distributors are listed on the manufacturer websites that serve your area, I encourage you to visit the ones that are local to you to build a relationship with them. Find out if they host classes or know of an upcoming workshop or convention you can attend. Attending classes is a great way to build your skills and professional network. Yes you may need to drive or fly a great distance to get to training, but nothing beats a hands on experience! We don’t know what we don’t know is one of my favorite quotes after business coaching balloon professionals since January of 2015. Typically balloon professionals are creative individuals who love to make people feel special with our lovely balloon decor, all the details in running a business can easily slip through the cracks. It is easy to get to a place of feeling overwhelmed, not knowing what to do next to grow you business. Our goal is to make the journey a bit of a smoother ride – sharing the systems and steps that have worked for others in growing a strong, thriving balloon business. It is less expensive to invest in training now to to learn from others failures and success to allow you to grow faster, than stumble on your own. No matter if you wish for this to be a part time venture or full time income, I know from experience that with a plan and hard work you can make your dreams come true with balloons! If you would like to schedule a free 10 minute consult to help you determine what is the best Next step for you email Joette@BalloonCoach.com Get Connected in our Balloon Coach Community on Facebook to focus in on business building tips.
Your Partner in Success,
Joette Giardina, CBA
Mentor. Motivator. Speaker.
Support as you Create your Thriving Balloon Business

Making Money From Downloadable and Hands on Balloon Training

Making Money From Downloadable and Hands on Balloon Training

  I would like for you to meet Sheetal Kurup from Milburn, New Jersey – an alumni from Promotions & Profits workshop Orlando 2017 – as she shares how she has put into action the things she has learned from our training resources. Sheetal has only been in the industry for 1 year at the time of writing this blog and I love to hear the enthusiasm in her post as she continues to go for new clients and new opportunities with confidence! Sheetal posted the following message on facebook in Balloon Coach Community on November 25, 2018 and I asked if I could share her story with you as a blog and she agreed! Her message follows: Today I am super happy and emotional and I really want to share this with you all. Warning it’s a long post and a personal story. I just got back from my first balloon parade and I got paid $$$$ to do it. Yes, I was paid to do my first parade. ????   My towns local chamber hired me to bring this unique parade decor to our town. It was a BIG HIT as it was a first of its kind in our town and people were blown away to see the balloons in this new light. The Snowman Balloon Costume was a super duper hit . Kids and adults loved it and I could see the smiles of joy it brought to peoples face. Thanks Liz Romani for your download and easy to follow instructions on ballooncoach.com.
Here is the story of how I got paid to do this job and for all the believers in GOD you will love it . The skeptics I am hoping will be inspired too . Last year (January 2017) I had just started my business . I attended Promotions & Profits in Orlando in October 2017 for hands on balloon training ( my first time ) with the intention to participate in my towns Snowflake Parade happening in December 2017 . I was planning to invest my own money to do the parade and promote my new business and to bring visibility to it . But a strong voice inside me kept saying NO. Don’t do it . I was confused as I had just returned from Orlando P& P and was so excited to do the parade. I had told Joette too about my plans … but something inside me very strongly kept saying NO. In moments of such doubts and when I need guidance from GOD, I follow a practice of making chits with options written on it . I then place these chits in front of my Gods Idol whom I fondly call “ Sai Baba” . We pray as a family to guide us in these moments of doubt . I then asked my daughter to pick one chit amongst all chits ( the chits are all folded and closed ) . So now whatever answer comes in that chit I blindly follow. So the options I placed in those chits were:
  1. Go ahead and do the parade 2017
  2. Don’t do the parade at all
  3. Do the parade next year 2018
I got my answer from God as the closed chit which my daughter picked with closed eyes was “ do the parade next year 2018”. Here I am in 2018 , did the parade and got paid for it too. I got my business promoted and noticed big time. All this due to my complete faith in God and patience. The chamber contacted me for balloon decor and one event led to another and it led to me being hired to do the parade . I just couldn’t believe that this was happening . I had goosebumps and still have to date!
God is there watching over you as he is certainly there watching over me. You need to have faith in God and patience that things will happen, is what I learned early on and I follow it 100%. Thank you for reading this long post. Normally I practice my faith in private but today I don’t know why I felt strongly that I should share my story.
What I love about Sheetal’s story is she gained confidence in her skills and herself to SELL this job to her local Chamber. She did an amazing job – and the Chamber gave her a shout out on Social Media!   I would love to hear from you about your success stories! Email Joette@ballooncoach.com If you are ready to take your business to the next level and would like some support Create your Thriving Balloon Business with support and training from our Balloon Boss Mastermind (over $2,500 of online training available 24/7 plus group coaching)   Take Action and Thrive! Your Partner in Success,   Joette Giardina, CBA Mentor. Motivator. Speaker. BalloonCoach.com

Power of a Professional Network: How to Build Yours

Power of a Professional Network: How to Build Yours

When starting in the balloon industry in 2003, I had no idea that my interpersonal skills for building relationships with other people was going to be one of my keys to business growth. I have a background in adventure based counseling, outdoor education, social work, mental health, and in high school served as a peer counselor. Through those experiences some of the skills I gained that helped me grow my balloon business include: Listening skills, really listening to a conversation as an active participant, not just thinking about what I’m going to say next. Genuinely caring about others success – asking probing questions to find out about others needs and how I can help support and encourage them. Building lasting relationships. Over the years I have created relationships by connecting with people in networking meetings and experiencing the business journey together outside of meetings. If you are not a person who is comfortable in social settings, networking groups etc, I encourage you to: Work on developing those skills or hire a team member to be that person for you. Ways to build a Professional Network – inside the events industry and out: Join a local professional organization:
  • Chamber in a city you wish to service
  • SCORE
  • American Business Women’s Association, ABWA
  • National Association of Women Business Owners, NAWBO
  • International Live Events Association, ILEA
Over the years, Party People has grown the client base that we serve based on our relationships with businesses in need of our services, as well as relationships with vendors in the events industry. We are known for providing beautiful decor and excellent customer service. By focusing on excellence and being easy to work with, vendors then refer us to their clients based on our reputation and strong relationships. Our top paying clients have come from referrals and relationships with event planners and other vendors in the industry. Building relationships does not happen overnight. It takes time to AGE just like “fine wine”. Do not expect that everyone you meet will immediately start referring you. If you are new to the industry GROW YOUR BALLOON SKILLS. You need to be able to provide professional decor – for people to want to work with you. Hands on training or online training and practice are the top two ways to grow your skills. The style photo shoot below was part of the Balloon Coach Promotions & Profits Orlando Retreat 2018. The decor created in class by Cody Williams, of Cody’s Red Balloons and the 75 attendees of the workshop. The models were provided by one of my Event Planner “Friendors”. The DJ and lighting another “Friendor”. Both of their companies refer business to Party People Events, and we refer to them – this is the POWER of networking and building relationships. People do business with people they KNOW, LIKE & TRUST Invest your time to make this happen.   UNSURE what route is best for you and want some support in this process? Do you feel alone in making your business decisions and wish you had support? Become a member of our Balloon Boss Mastermind:
  • Access to over $2,500 of online training
  • All the replays from Passport to Success webinars started Sept 2015, learning from businesses around the world.
  • 9 week onboarding program to help guide you in making local connections with a 10 – 20 minute video and then downloadable notes
  • Membership in our Balloon Boss Mastermind secret Facebook group to share struggles and success.
  • Weekly marketing and decor tips
  • Support from Balloon Boss Joette to overcome obstacles
  • Monthly Live Mastermind Call, 9 pm Eastern the 1st Monday of each month.
  • Monthly access to the new Passport to Success Webinar 4th, Tuesday of Each mont
  • Access to the monthly Action plan follow up from the webinar.
  • Decor 101 tips and hints in creating and selling decor
Sound like just the type of support and education you have been looking for click here to check it out! THERE IS NOTHING like the POWER OF REFERRALS to make your business grow! Start building new relationships today!     Your Partner in Success,             Joette Giardina, CBA Mentor. Motivator. Speaker. Grab your seat today for Promotions & Profits Retreat Orlando 2019! November 11-15, 2019 Disney Springs Holiday Inn  

Your Balloon Business: Prepared for Family or Medical Emergency?

Your Balloon Business: Prepared for Family or Medical Emergency?

  I’m typing this blog to you from a hospital surgical waiting room. My husband just had gallbladder surgery after being in the hospital for 6 days. One of the key things that came to mind: “Are you prepared for your clients to still be served, if you were in my shoes?” I started in the balloon industry in 2003 and for the first several years I did as much of the business as I humanly could on my own. Often, my husband and daughter became not-so-willing helpers but supporters of my business and would work many evenings and weekends. Over time, I trained other people to work with me as needed and on days my husband had medical issues and would not be able to work.  I was thankful I had others who were trained and could pitch in. In January 2015, I sold my company to be able to work full time as Balloon Coach to support the balloon industry by creating new training opportunities for business owners. I still work as the Marketing Director and as-needed crew leader for Party People Events. I’m thankful to be a team member now rather than the sole proprietor of the company. In May 2015, on a busy event day, the principal from my husband’s school called to let me know he was having a heart attack while teaching and to meet him at hospital. I got in my van and called Johnathan Gerber to let him know the situation and that staff needed to grab supplies out of my vehicle, as I would not be at the events for that day. If I was the only worker for the event, I would have had to make a choice to either not be at the hospital for my husband or break two contracts and owe refunds to my clients. So put yourself in my shoes. What systems do you have in place to make sure your clients are served and money continues to be earned if you are not able to work? What would happen if you were the one with the medical emergency? Do you have someone who knows how to access your files? Does anyone know how to contact clients and be able to create the balloons and set the decor or fill in if you are an entertainer? If the answer is NO, here are some steps you can take to prepare:
  • Network with balloon professionals in your area that might be able to cover for you if needed.
  • Have your recipes, directions to venue, contact info and all details set in writing or in computer system to easily be accessed
  • If you don’t have an employee yet, have family member or friend trained to know how to find this info to pass onto another balloon pro
  • Start the process of having a part time or full time staff member who could step in and take care of the event for you.
  • Dream Big!! If the idea of having staff makes you nervous and you tend to be a bit of a “control freak” I encourage you to read the book The E-Myth Revisited. It has a great perspective on business and why many fail for not having business systems in place and share steps to put in place to grow.
Accidents and medical emergencies happen with no warning. Protect your business and clients by creating a plan now to be prepared. This is my husband’s 3rd hospital stay in the last 4 months. If I was running a balloon business on my own, my stress level would be through the roof and I would have disappointed clients. So, is your balloon business prepared for family or medical emergency? Team work makes the dream work. I encourage you to make a plan of who your support team can be for now and what you want it to look like in the future.  For more information on building a strong foundation for your business join us in our group coaching and online training program Balloon Boss Mastermind

Joette Giardina, CBA Mentor. Motivator. Speaker. Join Balloon Boss Mastermind

Ongoing support and training to grow a thriving balloon business!      

No Balloon Releases

No Balloon Releases

  Have you heard the new industry standard is to not deliberately release balloons, no matter if they are biodegradable? Pro Environment Balloon Alliance (PEBA) was started in Australia as a grassroots movement to protect the balloon industry. The PEBA team includes: Brian Gray of Important Items, Perth Australia Chris Adamo, Balloons Online, Sydney, Australia Zoe Adams-Jones, JAZ Trading, Ormeau, Australia Claire Geldard, The Party’s Here, Sydney, Australia Ray Stewart, Impact Balloons Seaford, Victoria Australia The Three Principles of PEBA
  • No Balloon Releases
  • Promote the Correct Disposal of Balloons
  • Inform and Educate
If you have not done so yet, go to the PEBA website to review the mission and if you agree – join PEBA. It’s FREE! Although it is based in Australia, anyone from around the world can join the PEBA organization. Our hope is that the POWER of numbers will help environmental groups and the general public see how serious our industry is about this message. As one United Campaign of spreading the message For the month of October 2018, PEBA USA is having a membership drive to educate balloon professionals around the world about this important topic, and change of policy for balloon professionals world wide. If you would like to be a part of the conversation to help with promoting this mission and educating Balloon Professionals and the general public in the USA click here to join our Facebook group PEBA USA The USA Committee: Joette Giardina, Balloon Coach, Lakeland, Florida Kelly Cheatle, Airigami, Rochester, New York Larry Moss, Airigami, Rochester, New York Kathy Buell, Balloons by Night Moods, Juneau, Alaska Dianna Glandon, Above the Rest Event Designs, Knoxville, Tennessee For more information about PEBA, go to your Qualatex Images Magazine for Oct/Nov/Dec 2018 and turn to page 14 and 15 for a great article. On August 16, 2018 The Balloon Council announced   Go to Minute 12 to see Pioneers official announcement of No Balloon Releases on Q Corner Please take a few minutes now, to go to the PEBA website. Join and then SHARE on Facebook that you are now a proud PEBA Member! Each week of October we will share things you can do to help spread the word in our industry and with our communitie. Don’t let them GO! As a grassroots effort, we can help stop balloon litter around the world, and educate on all the other alternative balloon decor that can be created for Celebrations, Memorials and events to mark those moments in our lives without balloon litter.

Your Partner in Success,

Joette Giardina, CBA Mentor. Motivator. Speaker. Take Your Business to New Heights!

BalloonBossPro.com

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Balloon Training: How to Select the Best Fit for You

Balloon Training: How to Select the Best Fit for You

  The Balloon Industry is BOOMING, thanks to social media sharing the amazing photographs of balloon decor around the globe! If you are looking to start a new balloon business or have an existing balloon company and in search of training, it can sometimes be tough to find what’s available in your part of the world. I am often asked, “How do I decide which balloon training is best for me to invest in?” Some may think I would automatically say, BalloonCoach.com, “we are the best”. Instead, I like to get to know more about you, your business, and what your desires are in the future to give you an array of places to locate training so you can make the best decision for you. So start with the following questions – get out a notebook and right down the answers. How do do you pick which is best for You? Write down – what your goals are for you balloon business:
  • Do you want to build a full time business with full time income?
  • Do balloons for church at no cost or for fun?
  • Entertainment focused or decor focused?
What are your Pain points, the areas you need the most help with?
  • Do you have obstacles that make it hard to travel so that online courses are currently a better fit?
  • Are you able to take time away from home to learn hands on?
Ways to FIND the support you need:
  • BalloonCoach.com
  • Check with your local distributor about classes
  • Check out your manufacturers for a distributors list and upcoming classes or conventions
  Click here to see the replay from a free webinar on How to Locate In person and Online training. We take you on a tour of great places to find the information you are looking for. Guest include Liz Romani, Johnathon Gerber, Jan Iiams, Eddie Heyland, Caity Byrne, Gary Ledbetter and Cody Williams.     I’m Joette Giardina, CBA (Certified Balloon Artist) I bought my balloon decor business in Lakeland, Florida in 2003, grew my company and sold it in 2015. I now serve as the Marketing Director for Party People Events as our company has grown to a team delivering over $500,000 of decor a year! Serving as the part-time Marketing director allowed me to create my full time passion of serving as a catalyst for new resources in the balloon industry. Now serving as a business coach, cheerleader and creating online webinars, master mind support groups, one to one coaching and dynamic hands on training. Working with a team of balloon professionals around the world to serve more as an Online Balloon Training University allowing you to learn from the successes and mistakes of balloon owners around the world, rather than just relying on hearing my story in balloons. I enjoy working daily with balloon professionals around the world to help them increase their knowledge and confidence. Bottom line is, “we don’t know, what we don’t know” When I started in the industry I had no idea what I was getting into and we did not have all the amazing online tools that are now available. I now have over 3 years of monthly webinars from our Passport to Success Program with the replays that are HERE waiting for YOU to take the step to listen to them and follow the steps to success given by amazing instructors from around the world. For just $97 a month investment you can be a member of our Premier Program which gains you access to:
  • All the Webinar Replays
  • Balloon Boss Mastermind Group
  • Weekly Steps to Success
  • Encouragement and support
  • Access to our Decor 101 program
Go toBalloonBossPro.com   If you would like to schedule a time to see if this is the right fit for you email Joette@ballooncoach.com Looking for a dynamic in person hands on experience focusing on sellable balloon decor and leaving with a marketing plan and professional photography to use in your business to sell it? Join us in Orlando Promotions & Profits Retreat Orlando 2018 Click the link above to see the details of our 9 person teaching team, schedule and guest hotel, Disney Springs Holiday Inn Orlando.   As you review different websites and trainings and select the right fit for you. The next step is preparing for the training. Picking your Class Schedule at a Live event with class options
  • If 2 or more people from the same company are attending the convention, it is best to divide and conquer. Learn as much as you can. You may take 1 or 2 key classes together, but splitting up gets you the most information.
  • Write down what you are wanting from your training before selecting your classes: What is your current top pain point or difficulty in your business? What is a technique you would like to learn? Who have you always wanted to learn from? What are your top $$ customers requesting that you do not feel confident providing?
  • Print the schedule
  • Put a Star next to the class that solves a pain point – problem for you
  • Put a smile face next to the people you want to learn from
  • Pick one class that you want to take JUST FOR FUN and put an ! by it
  • Put a $ next to the business classes
  • You can use more than one symbol per class.
  • If a class has more than one of you labels it’s probably a class you should go to
  • Then take the rest and see how they fit in the schedule and think – How will I make my investment back if I take this class?
After you choose an event to attend # 1 Reserve your hotel room #2 Set up to have a room-mate if you need someone to share expenses with Things to ask potential room mate – I have heard many horror stories from conventions past when people room with people they have never met. I know people who ended up sleeping in the tub or on the floor in someone else’s room to escape some crazy stuff!
  • Sleep habits
  • Smoker or non smoker
  • Likes to turn room into a bar or likes to go to bed early
  • Snore?
  • Light sleeper?
  • Allergies to perfume or foods you love?
  • Shower Morning or night – how much time do they take?
#3 Schedule travel early to get best rates. Check on shuttles, Uber, Lyft, to the airport etc. #4 If driving, note if there is a daily parking fee at the hotel #5 Visit the website for the convention and take time to review the information!
  • Print the Event Schedule
  • Print the Class Descriptions
  • Print the Class Schedule
  • Look and see who the staff are, find out a bit about them
  • Check out the competitions and deadlines to enter
  • Review the classes and make your tentative schedule
#6 Take time to fill out the registration forms and get them back to the producers to make their life a little easier (and save you time on site). Putting on a convention is a HUGE undertaking, help them help you by doing things in a timely manner. #7 Make an email file folder on your computer for ALL emails about the event to go in. Make it a habit to put all the notes there. #8 Make sure you are on the group Facebook page for the event and either turn on the notification or check it often to see new info. #9 Select your classes wisely; take time to really review the information Click on the link below and print this worksheet to help you with your decisions   Show your support to the event you are attending.
  • Post on social media you are attending the event (let your customers know you are continuing your education).
  • Purchase items from those folks at the vendor showcase, or if they sell from a class etc. No, you can’t purchase everything. But realize the reason people are selling items is to help make back the money they invested in the event. I do my best to support distributors that attend conventions and that provide education for the industry (something to think of next time you go to look for who to buy your balloons from)
  • Post thank you messages, and send a note of thanks to the company or people who organize the event you attend.
  • Give your honest feedback on what you liked and what can be improved in the future
  • Putting on a convention is a huge undertaking. Take time to thank the producers, staff, instructors and sponsors.
  • As you post photos in the future of jobs you land, or increased income from classes you take give a shout out to the teachers and event you learned from.
  Packing and Prep List for Convention
  • Positive Mental Attitude
  • Smile and a good handshake
  • Check what the size and weight requirements are for your airline
  • Put suit cases out a week in advance so you are not totally rushed at the end.
  • Hotel and plane reservation numbers in my calendar
  • Deleting photos from phone, tablet, and camera or purchasing additional cards to have room for over 1,000 photos!
  • Pack a lot of business cards! You are meeting hundreds of new people it’s great to share cards to network after event
  • Portfolio or marketing materials that you may share during conversation to get ideas from others on improvements you can make
  • Bring a special baggie or ladies even a cosmetic bag to put all the business cards in of the people you meet.
  • Pack your Power Cord for all electronics (WBC 2012 Jani Blocker was nice enough to buy me a universal power cord when I left my laptop cord at home – not cheap!)
  • Pack an extension cord they come in handy in your hotel room since we all have so many electronics! Make sure it is 3 prong, 3 plug end or power strip
  • If you have a back up power pack or battery for your phone – bring it!
  • Chap Stick
  • Hand lotion
  • Jacket or sweater
  • Logo Clothing to show off your brand
  • Backpack or day bag to keep your notebook, notes etc in from class to class
  • Clothing for the Awards Dinner, and anything within theme or fun for other parties and special events.
  • At least 1 Pair of scissors in your checked luggage
  • Hand pump for jams
  • Vitamins or Emergen-C! Typically you get lack of sleep and you are hanging out with about 800 people so keeping healthy is key!
  • Notebook, it’s nice to have extra Pad of paper for notes
  • Pens – easy to lose a pen or run out of ink
  • Highlighter if you like to highlight notes during class
  • Gum/Mints
  • Travel cup or money to buy one to have beverages in class and in your room
  • Travel Kleenex
  • Nail Clippers and file, with all the balloon work you are bound to break a nail!
  • Static spray
  • Swimsuit
  • FILES for the weeks events. If you are running crews while you are away and plan to be in touch with your crew. Email the information to yourself if you wish to review.
  • $$$$ You will want to have some cash and credit cards ready for meals and purchasing items from vendors
  • IF at all possible plan for a full 8 hours of sleep night before your flight. Once you get to convention it is easy to lose track of time and be up in the lobby talking to a new friend til all hours of the night and morning!
TIPS While at Convention
  • Make friends with someone who has a car or split Taxi or Uber cost and run to a store to grab snacks and food for your room to reduce food cost.
  • Volunteer to work on the hands on builds, teacher prep, or competition teams to learn new techniques and make new friends.
  • Be proud to say “Hey, I helped make that and I know with confidence I can recreate for my client”
  • When meeting new people that you do not want to forget take a photo of them with their name tag up by their face, this way when you return home and your memory is mush from meeting hundreds of new people you will easily be able to reference back to who is who!
2014-03-28 21.13.42 2014-03-28 21.13.47   Brenda Eng and Pearlyn Tam from Singapore After meeting at WBC they then came back to the USA for FLOAT 2014, and then WBC 2016, I enjoy spending time with people from around the world that share my passion for the Balloon Industry! Lots of fun memories are about to be created!           Eat meals with different people. It’s great to see old friends, but make some new ones too! IF you are not an outgoing person,and have a hard time meeting new people, relax and say hello! Networking is one of the main reasons I attend conventions. YES I want to learn from the classes. But the friendships I have made over the years from conventions have been my support system to grow my company and lead to many wonderful travels. *** Remember, lots of business cards!**   Ongoing training and support and monthly webinar programs, BalloonBossPro.com Twist & Shout is the premier convention in the US for Balloon Entertainers. Join us online for our Workshops at BalloonCoach.com, then Get into the Retreat for November! If you are at FLOAT 2019, register in advance for our Lunch and Learn program you will get a Webinar before FLOAT to Prepare, Lunch and Learn on Tuesday of FLOAT and a follow up webinar after FLOAT to help you apply what you learned to your business!   If you have more questions on training email Joette@ballooncoach.com and I’ll be glad to point you in the right direction!

Your Partner in Success,

Joette Giardina, CBA Mentor. Motivator. Speaker. Take Your Business to New Heights! with Balloon Training by Balloon Coach

 

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