Site Visit Challenge!

Site Visit Challenge!               While on a site visit with a local venue I did a Facebook Live. If you would like to see the video: Members of Balloon Coach Community on FB go to the group https://www.facebook.com/groups/ballooncoachcommunity/ And click on the Post from Thursday, 10/19 with caption Check out this video with a challenge and info on how you can win a $300 value ticket to our January online workshop. If you are not a member yet of Balloon Coach Community of facebook Click here to view   I started my full time career in balloons in 2003. Over the years as my business grew one of the questions I would get from other balloon professionals is, “how did you grow your client base?”   RELATIONSHIPS, and TAKING ACTION DAILY!   Yep, that is 2 Keys to success.   If you are not willing to step out of your comfort zone and do things that may scare you a bit you are NOT going to Grow as much as the guy who is willing to go for it!   Thus my Site Visit Challenge to you!   Next week Go out and meet at least 1 new venue you have not been to, or have not talked to the sales manager yet. Do this each week for a year and you will have 52 venues you are familiar with and with proper follow up great referral sources! What do I mean by site visit? Research the venues in your local area that hold the type of events that you wish to decorate for. Contact the venue and schedule a meeting for a site visit. Some may ask, why do I have to go in person, can’t I just send an email?   RELATIONSHIPS Venues are going to refer business to people they Know, Like and Trust. To build a true relationship you need to meet someone face to face, shake their hand, smile, take interest in them. So when you go on the visit it’s not about a Sales Pitch of Buy my Balloons.   While on the Site Visit
  • Find out how many people they can have at their venue for a sit down dinner with a dance floor.
  • Do they have a variety of spaces available.
  • Who would your client contact to book the space.
  • Then share how you can make the space look amazing.
  • Find out the types of events they typically host.
  • Take Photos, so that when a client calls you to decorate the space you can easily refer to that venue file of photos to make the best suggestions.
  • Show them some of your work, and find out how you go about being on their preferred vendor list.
  Some places you need to of done work at the venue prior to getting on their list. Each venue has different procedures.   NOW you leave this site visit with KNOWLEDGE you can share with your clients when they call stating they are looking for a venue. You can share with them the venues in your area you are familiar with and that you know something about to be able to suggest the perfect decor.   It is not always about the immediate sale. More times than not it’s about building relationships that grow over the years, to grow your referral base and grow your business!   Would love to hear about your experiences in going out into your community! If you are not a member yet of our Facebook community join us at https://www.facebook.com/groups/ballooncoachcommunity/ You will be asked 3 questions and then we can approve you for the group.   Looking for training from the comfort of your home? Check out our Passport to Success, Monthly webinar subscription on Your Partner in Success,           Joette Giardina, CBA Mentor. Motivator. Speaker.    

How Do You Handle Obstacles and Changes?

How do you handle obstacles and changes?

One thing about life is things are ever changing and obstacles will pop up and block us from the path we are on from time to time. The question is how do you handle those situations? Think about if for a minute..what is your natural reaction when something comes up that is out of your control? Do you
  • get mad
  • get frustrated
  • yell
  • cry
  • throw up your hands
  • storm off
  • smile
  • laugh
  • think cool here is a puzzle for me to solve
When running your own business it’s important to take a few minutes and be honest with yourself and know your first reaction to these types of situations. Then consider how your reactions affect your clients, your staff and your family. I have found that being a creative thinker and problem solver helps me deal with adverse situations. My go to response when in a situation out of my control is to:
  • Remain calm
  • Take a deep breath
  • Put a smile on my face and know that for me if I stay in a positive frame of mind things tend to work out better than if I get upset.
  • Start problem solving
Over time this has become my go to response. I’m human so sometimes this does not happen. But I find that when I look at a situation in a positive light and do my best to please my client, things work out and I end up with a very happy client! Here is a facebook live video I shared some ideas on the subject. Handling Obstacles I encourage you to think about your Plan A, B and C in life and use a scouting motto to “Always Be Prepared”. We never know exactly what each day will bring us, but if we think ahead and are well prepared it helps us be able to handle the situation with ease and a smile. One of the people who is GREAT at this is Gary Ledbetter. He was a past speaker for our webinars if you missed it you can purchase it now. Webinar Replays   Your Partner in Success,         Joette Giardina, CBA Mentor. Motivator. Speaker.      

Balloon Business Overhead

Balloon Business Overhead

  Overhead – if you are new to business this word may trip you up a bit. Heck for those of us in business, we often forget about all that is an overhead expense! All businesses have regular expenses that are not directly related to producing goods or services. These indirect expenses are termed “overhead” costs. Most businesses calculate overhead cost on a monthly basis. Typically, overhead cost is expressed as a percentage of sales or labor cost. Keeping the proportion of overhead cost low gives a business a competitive advantage, either by increasing the profit margin or by allowing the business to price its products more competitively. Overhead is all the items added up that are business expenses – the items you need to have to be able to run your business. Examples of overhead:
  • Rent/lease or mortgage payment on building your business is run from.
  • Electric
  • Water
  • Trash
  • Insurance
  • Vehicle
  • Taxes
  • Furniture
  • Computer
  • Internet
  • Phone
  • Training
Many balloon professionals start out as a hobby, something fun they enjoy doing and then create a business from this passion. As you make the transition and grow your business, it’s important to treat things like a business and really pay attention to all the cost that associated with that to create a good understanding of the overhead expenses you have. This will allow you to put that expense into your pricing to your clients to allow you to make a profit! Balloon Decor is a wonderful business helping people create special moments that become lifetime memories and celebrating milestone events in life. The key to making it a career that can allow you the income you need to build your dreams for you and your family is taking the time from the get go to treat it like a true business. Know your numbers and set prices that create a profit for you. If you are considering opening up a warehouse or store location, take your time to understand all the cost that are involved in doing so and then calculate how much sales you would need to do a month to cover expenses. Then consider how much would you need to make to make a profit. The key is building a business and client base takes time and a lot of hard work. It doesn’t happen overnight. When you would like some help in taking your business to the next level, have a sounding board and someone to help you on your journey, that is what our one to one coaching program is designed for. To see more information on resources to turn your business from hobby to full time, check out this blog /balloon-business-or-balloon-hobby/ Your Partner in Success,           Joette Giardina, CBA Mentor. Motivator. Speaker.   Check out all our resources including upcoming hands on and online training.    

5 Important Things When Creating Centerpieces

   

5 Important Things When Creating Centerpieces

Here are 5 important things professional decorators need to think about when creating centerpieces for an event.
1. Will there be audio visual screens in the room for a slideshow or video presentation? 2. Will there be a speaker at a podium or on the stage? 3. If yes to either one of the above, will everyone in the room be able to view the presentations? Or will your centerpieces block attendees views? 4. Will your centerpiece give enough space on table for all the catering items and people’s plates. 5. When people sit across from each other at the table are they able to see each other, or does your centerpiece block their view?
If your centerpieces are in the way, do not be surprised if they get placed on the ground during the event. The following is a video from Paul Cramer of The Classic Center, Athens, GA. We started a conversation about the lovely balloon centerpieces on display in the competition room at Ballooniversity 2017. Paul told me one of his pet peeves and I asked him to share, as it is one of mine also! Hope you find these tips helpful as you strive to grow your business and assist your clients in making informed choices about their decor. By the way, the centerpieces in this video were for competition. However if they had been used for the Gala, they all would have blocked views for some people of the screens and podium (there were 80 tables in the room). Tall centerpieces are fun and can be good for many occasions, however when a lot of money is spent on AV presentations it is key to be proactive and create decor that does not block views.
As you work with your clients, it is important to gather information about the full even. The last thing you want to do is for balloons to get a bad reputation for being in the way of key elements of the event. Take time to ask important questions about all aspects of the event so that the balloon decor you create is an accent to the room and not in the way!
Join us for our monthly webinars and hands on workshops, check out
Your Partner in Success,
Joette Giardina, CBA
Mentor. Motivator. Speaker.
     

School Spirit, Homecoming and Prom Marketing tips!

School Spirit, Homecoming and Prom Marketing tips!

Schools can be a wonderful source of repeat business. I can hear what some of you are thinking right now…schools around me always say they have no budget. My kids school just ask for me to donate everything. Yes, those things can happen. However, schools spend a lot of money every year on events. It is now your job to build relationships with the right people to grab those accounts, educate and work on getting the $$$ allocated to the services you provide. If you enjoy listening rather than reading I encourage you to check out my FREE mini webinar that I recorded on the subject. I know a lot of people have landed some great accounts after following the steps I outlined. Find out who the sponsor or organizer is for the events you want to work. Yep, that means it’s time to pick up the phone and make some calls to the school office and ask who the sponsor for Homecoming, Prom, Awards Etc will be. Ask for an email address and if you can leave a message for them to contact you. “Hi this is Joette Giardina, with Party People Events. We are a local resource for professional balloon decor. We would love to transform your gym or venue into the dream theme for your next event. Do you normally order large cardboard props in a box for your event?

Would you be interested in transforming your space with something larger than life, fun and spectacular? If so I would like for you to support our local business.

You can see our Website at http://partypeopleevents.com and our blog with past Homecoming and proms at http://partypeoplecc.blogspot.com”       College and Universities:
  • Admissions Department
  • Student Activities
  • Athletics Departments
  • Sorority, Fraternity
  • Dean’s office
  • Back to school
  • Football Homecoming
                  Forming partnerships with linen companies, DJ’s, plant rentals, tent rental or event planning companies is a way to get to your target clients. Looking for monthly inspiration and tips to grow your business? I encourage you to be a part of our Passport to Success Webinar Program, for monthly class live the 4th Tuesday of each month, and then a follow up Q & A Action Plan the first Monday of each month to take what you learn and apply to your business to increase your productivity and increase your sales. All webinars are recorded so if you are unable to join us live you can always go to your member area to get the replay and action plan notes go to BalloonBossPro.com and click on Webinars and the upcoming months class will show in the drop down. Investment is just $25 a month.   Ready to take your business to the next level? Join us for our next dynamic business and hands on training in Orlando, Promotions & Profits Retreat 2018
  • Increase your confidence in creating the decor for events with budgets over a thousand dollars.
  • Work side by side with 9 instructors
  • Networking lunch daily to talk business and build relationships
  • Have access to professional photos of the decor built for the style Photo shoots to market your business
  • Talk real life situations and pricing
  • Take time away from working IN your business to work ON your business
  • Leave with skills to network with event professionals in your area to take your business to the next level
Connect with us on Facebook at Balloon Coach Community Your Partner in Success,                   Joette Giardina, CBA Mentor. Motivator. Speaker.  

Action creates results!

Action creates results!

  When I decided to become the owner of a balloon business, I had no idea how my actions would have lasting results on my business. Have you heard of The Ripple Effect? The direct aftermath caused by one solitary action or inaction. A small change at one point in a complex system can have large effects elsewhere – Albert Einstein   When you are ready for your business to expand it is time to take action – create ripples! DO NOT LET FEAR STAND IN YOUR WAY! If people do not know your company exists, you will not have business! It’s not about doing something once, and only doing one thing to market your business. It’s about consistently creating ripples.   Set a solid foundation for your business, but as you are growing your business you MUST get out of your shell, away from your desk and BE the face of your company. Or…hire someone else to do that for you! A website and social media are great tools to showcase what you offer, however if the phone is not ringing and your email is not full of customer requests, then it’s time to put on your “Marketing Hat” and step out into your community. Find great referral partners, venues and other event industry companies that work with your target clients. Attend networking events and build relationships. One of the ways I built repeat clients is through school. Here is a free mini webinar I did on the subject.
It’s not about a one time introduction and expecting a sale. It’s about the follow up! Find at least one networking organization or community group you wish to be a part of to build relationships from, so over time the people in that organization become referral sources for you. Pick up the phone or get out in your car and go meet some new folks today and introduce yourself and find out more about what they offer to help your clients. (Rental companies, catering companies, baker etc.) If you are looking for an accountability partner in the ballooon industry to help you achieve your goals, be sure to check out Balloon Coach Community on Facebook. Lots of Balloon Professionals need someone to lean on! If you are nervous about what to say and who to contact, check out our coaching packages to give you support and guidance.   Your Partner in Success,                 Joette Giardina, CBA Mentor. Motivator. Speaker. Enjoy our free online magazine with Tips, Hints and Interviews http://Elevated.Events

Build your own 48 foot long balloon arch!

Build your own 48 foot long balloon arch!

One of the # 1 questions I get asked is HOW do I build a sturdy balloon arch for outdoors and what is the biggest I can make it?? For years I have used a method that allows you to build a balloon arch up to 30 feet outdoors. When Gary Ledbetter told me about his design to make a 48 foot balloon arch frame that is sturdy outdoors I was excited! By popular demand of balloon professionals around the world, asking Gary how he constructs the arch and wishing he would come teach in their area or country, he has created a download and will do a LIVE Online class on Tuesday June 13th 9 pm EDT. The Download needs a few finishing touches and will be ready for you to view on June 10th. It is on pre-sale NOW, and locks you in for a spot on the live class online for the 13th. Visit /48-foot-arch-frame/   No travel expenses, enjoy the class from the comfort of your home or office!! The frame design can also be used for smaller arches also. If you are unable to make the live class, you will still have access to the recording of the live class and Q & A session in (WITH download purchase) in your Balloon Coach member area 24 hours after the live class!

Gary taught me how to make his outdoor framed arch, and it has worked out wonderfully!

He is the most helpful guy, and this is a very economical arch, event with the cost of the download instructions. This is much lighter weight than the electrical pvc that I am use to using. You will kick yourself if you skip this download!

– 40 ft. arch created by Leah Scott, Cincy Balloons, Cincinnati, Ohio

  As a balloon professional, 5 key things are important for your growth: #1 Investing in your business Question when you get your hair cut how would you feel if you walked into the salon or barber and they had a folding chair for you to sit in? As you sit down they say, I really love cutting hair, but I just don’t have the money for one of those pump up chairs yet. I have to wait to see if this hair cutting thing makes me money first before I buy one of those. I don’t know about you, but I would probably walk out and not have my hair done at that salon. When someone starts a career as a hairdresser or barber they go to school for it, get a license, and purchase the supplies needed to get started. If you are at a point in your business where you don’t want to be a hobby, and wish to be compensated for your work at an income producing level then investing in your business is key with training and equipment. When I was preparing for my webinar with Mark Zettler and we were talking about investing in our businesses he is the one who shared the chair analogy, and it has stuck with me since the day he said it. #2 Education If you want to be a hairdresser or barber, you go to school to learn the trade and get a license or certification. In the balloon industry, there are several programs offered that allow you hands on learning to get a solid foundation. Yes there are tons of YouTube Videos available to learn from and try things on your own. If you plan on balloons being a KEY income producer for you, investing in education online and in person is a way to learn from others who can help you with what works and what doesn’t. This allows you to get on the fast track to success! There is something special about looking a person eye to eye and working side by side with them to learn a technique. Find opportunities to go to in person for education, and make plans to attend. There is nothing more energizing than being in a room of like minded individuals working on a common goal and building relationships with other people in the industry. #3 Practice When you go to cosmetology school you have hours of practice before you get your license. In the balloon industry, order in some balloons and create the designs you wish to sell your clients. This allows you to see that your sizing is correct and that things look good! Photos of your own work help you build a portfolio, and creating the decor increases your confidence level in your skills. #4 Ongoing Training Attending classes, conventions, reading online blogs and articles about the industry and small business keeps you current and motivated to do the best for yourself and your clients. If you wish to have a dynamic growing company, never stop learning! I’m not just talking about focusing on how to make the latest trend in balloons. Take advantage of resources like Score and the Better Business Administrations in your area to learn more about the resources available to small business owners to be able to grow as a business.   # 5 Hard Work! When you choose to build a business it takes a lot of HARD WORK! Very rarely are businesses an overnight success. It takes consistent hard work focusing in on your business to reach your goals! If you would like some help setting up a plan for your business, check out my coaching page for one to one coaching to help you along the journey to success!   Thank you, Gary Ledbetter for giving us the opportunity to learn your technique via your download and online class. It’s exciting to see how the power of the internet is helping our industry grow by leaps and bounds! Your Partner in Success,           Joette Giardina, CBA Mentor. Motivator. Speaker.             Enjoy our free Monthly Ezine http://Elevated.Events  

Leap and build your wings on the way down.

Leap and Build Your Wings on the Way Down

What does that mean to you? For me this statement is very true.   In October of 2003, I was serving as a social worker working with adults with developmental delays. I was burnt out on dealing with the paperwork and red tape, and also denials of treatment for my clients. I felt like I was running in circles and getting no where for my clients. In the evenings and weekends I was selling party supplies and doing event decorating through a company called 1-800 Partyshop. It was like being a Mary Kay rep, but with Party supplies! I went to get a helium tank from a local company for a church function. She had closed her retail shop to work from home. While there I mentioned if you ever need help I’d love to work with you. Two days later she offered me her company that she had owned for 8 years. I did a lot of praying and talking with my husband and I took the leap! I am so glad that I stepped out from fear and doubt and became my own boss. However, it did not come without struggles. One thing I like to be clear with my coaching clients is that being a balloon business owner (or small business owner of any industry) is not easy. It takes a lot of hard work and sacrifices. One of the reasons I started BalloonCoach.com is when I started my first business I had NO IDEA what resources were available for small business owners, and no idea how to run a business! This was before Facebook and all the amazing online resources that exist today! If you have a dream, I know you can create your own reality and an exciting future for yourself! What does it mean to me to build my wings on the way down? It’s about working, searching and educating myself. This is not just in the balloon world, but seek out local resources Check out the resources in a past blog Balloon Business or Balloon Hobby REALITY If you are NEW to the balloon industry I want to make sure you know that there are a lot of sacrifices that are made to grow a business that can replace a full time income. For many in the events industry, it means working weekends and taking time away from your family. My daughter was 4 when I bought the business. She learned at a young age how to place helium balloon centerpieces on tables…she couldn’t reach the middle but she could get them to the table for me! I know she has learned a lot from seeing her mom build a business, including if you set your mind to something you can achieve it. She has met amazing people from all over the world attending World Balloon Conventions with me. However, she also became a Daddy’s Girl as my husband is a teacher – so home by 4 pm everyday and off on weekends. He was her soccer coach when she was in church soccer, he took her to go shopping on the weekends for her school dances and cooked most of the meals while I was out working. Why am I sharing this? What does this have to do with YOU and your balloon business? When you are a business owner the way you build your business does not just effect you but it effects your spouse, family and friendships. Depending on the business model you choose depends on how much time you have for your “work life balance.” Balloons are fun and transform a space like nothing else can. It feels magical when you complete the job. However it is WORK! Building a full-time income SOLO takes more time than working a full time job for someone else when you get started! If you do not bring on a TEAM to help you build and grow you will risk burn out! I encourage you to read the book – or buy it on audio to listen while driving to your events! The Emyth Revisited, Why Most Small Businesses Don’t Work and What to do About it. Michael E Gerber                       If you would like help on your journey, check out the resources at BalloonCoach.com Subscribe to our monthly webinars the 4th Tuesday of each month, just $25 a month – no travel fees learn from the comfort of your home or office! (it’s OK if you cannot be on live, all the webinars are recorded for you to listen to in your member library.   Want more support to reach your goals check out my coaching programs for one to one time to take action to Elevate Your Business!   Take the Leap and Build YOUR WINGS on the way down!   Your Partner in Success,                         Joette Giardina, CBA Mentor. Motivator. Speaker. Enjoy our free monthly ezine http://Elevated.Events

Create Raving Fans for your Balloon Decor!

Create Raving Fans for your Balloon Decor!

What do I mean by that? As you grow your business building a base of raving fans can make a HUGE DIFFERENCE in the time it takes for you to GROW to the level you desire. When I purchased my business in 2003, the previous owner had closed the store front, and after 2 years at home sold me the company. My first battle was to let people know we were still in business! Many people who had used us in the past were unaware we were still open for business since they often drove past the vacant storefront where Party People used to be! I became an active member of the local Chamber of Commerce in Lakeland, FL. ACTIVE is the key word, that does not mean you just pay your dues and pray people call you it just doesn’t happen that way. Steps I used to create Raving Fans for my balloon decor:
  • I got a magnetic name tag with my name and company name on it to wear to events.
  • Purchased some “business clothing” I love shorts and T-shirts, but knew I needed slacks and blouses for networking.
  • ALWAYS have business cards with me at networking events: right pocket my cards, left pocket cards I get from others.
  • Became an active member of the Chambers weekly Lunch Leads group.
  • Picked up the phone and followed up with the leads I got.
  • Brought balloon decor to the meeting for people to experience the decor in person – this is marketing.
  • Served as a committee member for Chamber Events, and would STRETCH the small dollars they had for events.
  • Providing decor at Chamber events (at a discount) gave me exposure I needed. It paid for the supply cost and key people did see the decor I could create. PLEASE NOTE: I’m not saying give everything away for free when you get started. I was very selective of when and where I would do decor at a discount. It allowed me to build my portfolio and get people to be FANS of my work!
  • The right Raving Fans will serve as ambassadors for you and tell everyone they know about what you can do!
RAVING FANS of your balloon decor become your marketing team – that you don’t have to pay! Daily, I hear from balloon professionals that they got into balloon decor because it fills their creative outlet, that they love how they feel when they create something special for a client. They LOVE being creative. It is very rare I talk to someone who says, “Joette, I got into balloons because I saw the huge potential to make great money because there is a HUGE profit margin in balloons”! Why am I bringing up this point? Because I care deeply about our industry. I see that Balloon Decor is being asked for more and more, it’s appearance on TV commercials, TV shows and social media gives such a boost to our visual decor! NOW the question is are you ready to jump into SALES mode and MAKE the $$ you should for creating it? BalloonCoach.com was created to provide YOU the person who is unsure of the next step for your business a resource to learn from those of us who have been in your shoes, and are IN YOUR SHOES to share how we have grown and leaped over the hurdles that small business owners face. One of the people in our industry that I know is not afraid of sales is Chad Johnson, of IC balloons in Iowa! He recently posted this photo that I love from an event! When I made a comment on the photo on Facebook, Chad shared the following information. Thank you Joette Meyers Giardina! My connections which I made through #ballooncoach‘s webinar series was pivotal to this job. So many contributors,#chrispotts #tommydelorenzo #eddieheyland and more! And how did I get this big gig? Door to door promotions for my Giant Balloon Pit last year. I turned a guy I met into a raving fan, over videos like the #ConradtheUnicorn video I took and#BalloonsbyTommy ‘s amazing parade video! Turned into a $5k+ job a few months later. And now have two champions, one hired me for this gig and the other is her husband, the guy I originally spoke to so many months ago. Thank you for bringing me on as an instructor for Chicago and #ppp2017 I’m very excited to teach what I’ve been doing, learning how to take my networking, sales and parading experience and make the monies, while having fun!!!! If SALES is not a strong suit for you, I strongly encourage you to do everything you can to join us in Chicago this summer! Ballooncoach.com workshops are UNIQUE, as our focus is not on how to make balloons…it’s on How to Make the MOST MONEY from your balloon business! June 21st 2017, 3 Dynamic Instructors for Chicago Classes (open to everyone, Get your seat now over half the 25 spots have sold) (Note…we will NOT be inflating balloons in these classes! We will be focusing on Inflating the $$$ in your Bank Account) Chad Johnson, IC Balloons, Creating the Opportunity. Chad shares key points from over 20 years of Sales Experience! Dianna Glandon, Above the Rest Event Designs, Create Your Life Vision Board Workshop Mindy Neal, Digital Marketing Strategist, How to Generate Leads and Sales from Facebook.   Best Value is to purchase all 3 classes to save $25. Register here June 22nd to 25th, 2017 Parade Promotions & Profits with Balloons by Tommy If you are ready to be inspired by a home based business that has grown their sales to over $330,000 a year and still growing you do not want to miss working side by side with the Dynamic Team of Tommy & Scott DeLorenzo! Through the 3 days of training we inflate thousands of balloons to give you hands on experience working side by side with Tommy DeLorenzo, Scott DeLorenzo, Eddie Heyland, Dianna Glandon and Joette Giardina all sponsored by Balloon Coach. Thank you to our 2017 Gold Sponsors Betallic you will also work with the Kind of Latex Eddie Heyland and Conrad’s creator Carolynn Hayman! We mix hands on balloon build and sit down behind the scenes business classes so that you can LEAVE inspired to move your company to the next level! CHECK OUT THE DETAILS PS we will go on a Tour of the Balloons by Tommy Headquarters on Friday night and have dinner at their lovely home to see how they set up their work stations and see the systems of how they inflated the volume of balloons from a home based business. This night is a time to network and relax after 2 full days of inflating and gear up for the full day of inflation on Saturday! Sunday we hit the streets of Chicago to hear 1 Million people CHEER for our Massive Balloon Display…the feeling is indescribable!   A word from the King of Latex, Eddie Heyland! Still unsure if you should join us in Chicago? Meet our wonderful team and hear from them what you should expect Recording of our Live Q & A webinar for Chicago 2017   2016 Parade Promotions and Profits at the end of the Parade route! Joette Giardina, CBA               Mentor. Motivator. Speaker. Enjoy our Free Monthly Ezine for Tips, Hints and Interviews to Inspire You! http://Elevated.Events

Should I Add Fabric Decor to My Balloon Business?

Taper Chandelier
Should I add fabric decor to my balloon business? A question I get asked often… I started offering fabric decor early into my balloon business, as I was working with brides with balloon decor at their wedding receptions and they would ask me (back then) if I could give them a Tulle Canopy over the dance floor to accent the balloon columns on the corner of the dance floor. I did offer tulle a few times, but then I found out about organza, and that became my fabric for canopies to give a little extra special glimmer to the event. A bit more elegance. Then clients started asking for fabric backdrops. They wanted something elegant and all the rental companies in my county only offered the standard Banjo cloth 8 ft tall backdrops (you know, the ones you see when you go to a business expo) I then added in expandable pipe and drape that could go from 7 ft to 12 ft tall. I started with white, then ivory, and over time added in other colors to my inventory that clients requested to go along with the balloon decor they were purchasing.How do you know if You should add Fabric Decor to your business?   There are several things that need to be considered before you jump in and buy a ton of Fabric Decor. #1 Is there a need for it in your area or is your area over run with companies that offer fabric decor. #2 Do you have space to store the panels of fabric and support equipment. #3 Do you have a vehicle to transport the poles in..they are 7 ft long, minimum height! #4 Do you have a staff person to work with you or a team that can install the decor without you? #5 Will this enhance your business and offer you a second income stream, or will it just take you away from building a strong balloon business? #6 Do you have a way to wash and dry the panels when they get dirty?
Fabric decor and event planning by Joette Giardina, Lakeland Chamber Annual Dinner One thing I want to note about the photo above from the Lakeland Chamber annual dinner for 1,000 people. This is an annual event that we typically do not do balloon decor for they prefer the clean lines of fabric decor and lighting. I subcontracted the linen company to take care of the Table clothes, Chair covers and Sashes. They do an amazing job of washing and pressing their linens and have a large selection. I have no desire to EVER own a full on rental company with all that upkeep and man power needed. However I did still make money from those items due to the discount I get from the linen company and the Coordination Fees associated with the event.
In some areas it might be wise to become the rental source in your town if you have the finances available to purchase all the equipment, and hire the staff that goes along to running a rental company. This is not a decision I would make over night, I’d suggest you consulting with other rental companies to understand the large investment you would be making.               When I asked earlier is Fabric Decor for YOU? You need to consider can you make money in your area with this product. Will it enhance what you have going on, or will it take you away from doing the balloons that you love. We do not have the stock to fully drape the walls for a large convention center. We leave that to the HUGE drape companies that are in Tampa and Orlando. I purchased the fabric that would accent what I was already doing and that my clients were asking for. There are a lot of hands on fabric classes available, if you just want to dip your toe a little first to see if this is a good fit for you, I have a 3 DVD series you can purchase. They show you how I store the fabric, and tips and tricks on installation.                   Click here to purchase $30 each or set of 3 for just $75   Vendors to Purchase Fabric Decor Supplies: My pipe and drape system / fabric was purchase from Exclusively Expo. I like their product quality and customer service. They carry fire retardant products, which in some venues is a requirement to use. I use them for my bases, uprights and crossbars. Poly Sateen panels for pipe and drape has a shine too it too and is what I invested in for my base colors. Another nice fabric they carry is called Premium. It is a step up from Banjo cloth, but not as shiny and “liquid” as Poly Sateen. You can request a color card from them to see the colors and fabrics in person. They will custom cut the panels to the length you want and put in the pole pockets etc. For ceiling draping I use Liba Fabrics. I love their 118 inch wide Voille it is beautiful for sheer panels and wide ceiling decor. (NOTE: when using fabric that wide it can get heavy quick!) Crystal Organza that is 58 to 60 inch comes in a wide variety of colors. Liba also offers a large array of other fabrics There are a lot of other places you can order bolts of fabric to pipe and drape from. These were the 2 suppliers that I found worked well for me! Here is a blog on Multimedia decor you may enjoy /multimedia-decor-creates-endless-possibilities/ If you have other questions email Joette@ballooncoach.com   Your Partner in Success, Joette Giardina, CBA Mentor. Motivator. Speaker.   Check out our Free Monthly Ezine (online magazine) for Tips, Hints, Interviews and Inspiration http://Elevated.Events