- Find out how many people they can have at their venue for a sit down dinner with a dance floor.
- Do they have a variety of spaces available.
- Who would your client contact to book the space.
- Then share how you can make the space look amazing.
- Find out the types of events they typically host.
- Take Photos, so that when a client calls you to decorate the space you can easily refer to that venue file of photos to make the best suggestions.
- Show them some of your work, and find out how you go about being on their preferred vendor list.
How do you handle obstacles and changes?One thing about life is things are ever changing and obstacles will pop up and block us from the path we are on from time to time. The question is how do you handle those situations? Think about if for a minute..what is your natural reaction when something comes up that is out of your control? Do you
- get mad
- get frustrated
- throw up your hands
- storm off
- think cool here is a puzzle for me to solve
- Remain calm
- Take a deep breath
- Put a smile on my face and know that for me if I stay in a positive frame of mind things tend to work out better than if I get upset.
- Start problem solving
Balloon Business OverheadOverhead – if you are new to business this word may trip you up a bit. Heck for those of us in business, we often forget about all that is an overhead expense! All businesses have regular expenses that are not directly related to producing goods or services. These indirect expenses are termed “overhead” costs. Most businesses calculate overhead cost on a monthly basis. Typically, overhead cost is expressed as a percentage of sales or labor cost. Keeping the proportion of overhead cost low gives a business a competitive advantage, either by increasing the profit margin or by allowing the business to price its products more competitively. Overhead is all the items added up that are business expenses – the items you need to have to be able to run your business. Examples of overhead:
- Rent/lease or mortgage payment on building your business is run from.
5 Important Things When Creating CenterpiecesHere are 5 important things professional decorators need to think about when creating centerpieces for an event.
School Spirit, Homecoming and Prom Marketing tips!Schools can be a wonderful source of repeat business. I can hear what some of you are thinking right now…schools around me always say they have no budget. My kids school just ask for me to donate everything. Yes, those things can happen. However, schools spend a lot of money every year on events. It is now your job to build relationships with the right people to grab those accounts, educate and work on getting the $$$ allocated to the services you provide. If you enjoy listening rather than reading I encourage you to check out my FREE mini webinar that I recorded on the subject. I know a lot of people have landed some great accounts after following the steps I outlined. Find out who the sponsor or organizer is for the events you want to work. Yep, that means it’s time to pick up the phone and make some calls to the school office and ask who the sponsor for Homecoming, Prom, Awards Etc will be. Ask for an email address and if you can leave a message for them to contact you. “Hi this is Joette Giardina, with Party People Events. We are a local resource for professional balloon decor. We would love to transform your gym or venue into the dream theme for your next event. Do you normally order large cardboard props in a box for your event?
Would you be interested in transforming your space with something larger than life, fun and spectacular? If so I would like for you to support our local business.You can see our Website at http://partypeopleevents.com and our blog with past Homecoming and proms at http://partypeoplecc.blogspot.com” College and Universities:
- Admissions Department
- Student Activities
- Athletics Departments
- Sorority, Fraternity
- Dean’s office
- Back to school
- Football Homecoming
- Increase your confidence in creating the decor for events with budgets over a thousand dollars.
- Work side by side with 9 instructors
- Networking lunch daily to talk business and build relationships
- Have access to professional photos of the decor built for the style Photo shoots to market your business
- Talk real life situations and pricing
- Take time away from working IN your business to work ON your business
- Leave with skills to network with event professionals in your area to take your business to the next level
Action creates results!When I decided to become the owner of a balloon business, I had no idea how my actions would have lasting results on my business. Have you heard of The Ripple Effect? The direct aftermath caused by one solitary action or inaction. A small change at one point in a complex system can have large effects elsewhere – Albert Einstein When you are ready for your business to expand it is time to take action – create ripples! DO NOT LET FEAR STAND IN YOUR WAY! If people do not know your company exists, you will not have business! It’s not about doing something once, and only doing one thing to market your business. It’s about consistently creating ripples. Set a solid foundation for your business, but as you are growing your business you MUST get out of your shell, away from your desk and BE the face of your company. Or…hire someone else to do that for you! A website and social media are great tools to showcase what you offer, however if the phone is not ringing and your email is not full of customer requests, then it’s time to put on your “Marketing Hat” and step out into your community. Find great referral partners, venues and other event industry companies that work with your target clients. Attend networking events and build relationships. One of the ways I built repeat clients is through school. Here is a free mini webinar I did on the subject. It’s not about a one time introduction and expecting a sale. It’s about the follow up! Find at least one networking organization or community group you wish to be a part of to build relationships from, so over time the people in that organization become referral sources for you. Pick up the phone or get out in your car and go meet some new folks today and introduce yourself and find out more about what they offer to help your clients. (Rental companies, catering companies, baker etc.) If you are looking for an accountability partner in the ballooon industry to help you achieve your goals, be sure to check out Balloon Coach Community on Facebook. Lots of Balloon Professionals need someone to lean on! If you are nervous about what to say and who to contact, check out our coaching packages to give you support and guidance. Your Partner in Success, Joette Giardina, CBA Mentor. Motivator. Speaker. Enjoy our free online magazine with Tips, Hints and Interviews http://Elevated.Events
Build your own 48 foot long balloon arch!One of the # 1 questions I get asked is HOW do I build a sturdy balloon arch for outdoors and what is the biggest I can make it?? For years I have used a method that allows you to build a balloon arch up to 30 feet outdoors. When Gary Ledbetter told me about his design to make a 48 foot balloon arch frame that is sturdy outdoors I was excited! By popular demand of balloon professionals around the world, asking Gary how he constructs the arch and wishing he would come teach in their area or country, he has created a download and will do a LIVE Online class on Tuesday June 13th 9 pm EDT. The Download needs a few finishing touches and will be ready for you to view on June 10th. It is on pre-sale NOW, and locks you in for a spot on the live class online for the 13th. Visit /48-foot-arch-frame/ No travel expenses, enjoy the class from the comfort of your home or office!! The frame design can also be used for smaller arches also. If you are unable to make the live class, you will still have access to the recording of the live class and Q & A session in (WITH download purchase) in your Balloon Coach member area 24 hours after the live class!
Gary taught me how to make his outdoor framed arch, and it has worked out wonderfully!
He is the most helpful guy, and this is a very economical arch, event with the cost of the download instructions. This is much lighter weight than the electrical pvc that I am use to using. You will kick yourself if you skip this download!
– 40 ft. arch created by Leah Scott, Cincy Balloons, Cincinnati, OhioAs a balloon professional, 5 key things are important for your growth: #1 Investing in your business Question when you get your hair cut how would you feel if you walked into the salon or barber and they had a folding chair for you to sit in? As you sit down they say, I really love cutting hair, but I just don’t have the money for one of those pump up chairs yet. I have to wait to see if this hair cutting thing makes me money first before I buy one of those. I don’t know about you, but I would probably walk out and not have my hair done at that salon. When someone starts a career as a hairdresser or barber they go to school for it, get a license, and purchase the supplies needed to get started. If you are at a point in your business where you don’t want to be a hobby, and wish to be compensated for your work at an income producing level then investing in your business is key with training and equipment. When I was preparing for my webinar with Mark Zettler and we were talking about investing in our businesses he is the one who shared the chair analogy, and it has stuck with me since the day he said it. #2 Education If you want to be a hairdresser or barber, you go to school to learn the trade and get a license or certification. In the balloon industry, there are several programs offered that allow you hands on learning to get a solid foundation. Yes there are tons of YouTube Videos available to learn from and try things on your own. If you plan on balloons being a KEY income producer for you, investing in education online and in person is a way to learn from others who can help you with what works and what doesn’t. This allows you to get on the fast track to success! There is something special about looking a person eye to eye and working side by side with them to learn a technique. Find opportunities to go to in person for education, and make plans to attend. There is nothing more energizing than being in a room of like minded individuals working on a common goal and building relationships with other people in the industry. #3 Practice When you go to cosmetology school you have hours of practice before you get your license. In the balloon industry, order in some balloons and create the designs you wish to sell your clients. This allows you to see that your sizing is correct and that things look good! Photos of your own work help you build a portfolio, and creating the decor increases your confidence level in your skills. #4 Ongoing Training Attending classes, conventions, reading online blogs and articles about the industry and small business keeps you current and motivated to do the best for yourself and your clients. If you wish to have a dynamic growing company, never stop learning! I’m not just talking about focusing on how to make the latest trend in balloons. Take advantage of resources like Score and the Better Business Administrations in your area to learn more about the resources available to small business owners to be able to grow as a business. # 5 Hard Work! When you choose to build a business it takes a lot of HARD WORK! Very rarely are businesses an overnight success. It takes consistent hard work focusing in on your business to reach your goals! If you would like some help setting up a plan for your business, check out my coaching page for one to one coaching to help you along the journey to success! Thank you, Gary Ledbetter for giving us the opportunity to learn your technique via your download and online class. It’s exciting to see how the power of the internet is helping our industry grow by leaps and bounds! Your Partner in Success, Joette Giardina, CBA Mentor. Motivator. Speaker. Enjoy our free Monthly Ezine http://Elevated.Events
Leap and Build Your Wings on the Way DownWhat does that mean to you? For me this statement is very true. In October of 2003, I was serving as a social worker working with adults with developmental delays. I was burnt out on dealing with the paperwork and red tape, and also denials of treatment for my clients. I felt like I was running in circles and getting no where for my clients. In the evenings and weekends I was selling party supplies and doing event decorating through a company called 1-800 Partyshop. It was like being a Mary Kay rep, but with Party supplies! I went to get a helium tank from a local company for a church function. She had closed her retail shop to work from home. While there I mentioned if you ever need help I’d love to work with you. Two days later she offered me her company that she had owned for 8 years. I did a lot of praying and talking with my husband and I took the leap! I am so glad that I stepped out from fear and doubt and became my own boss. However, it did not come without struggles. One thing I like to be clear with my coaching clients is that being a balloon business owner (or small business owner of any industry) is not easy. It takes a lot of hard work and sacrifices. One of the reasons I started BalloonCoach.com is when I started my first business I had NO IDEA what resources were available for small business owners, and no idea how to run a business! This was before Facebook and all the amazing online resources that exist today! If you have a dream, I know you can create your own reality and an exciting future for yourself! What does it mean to me to build my wings on the way down? It’s about working, searching and educating myself. This is not just in the balloon world, but seek out local resources Check out the resources in a past blog Balloon Business or Balloon Hobby REALITY If you are NEW to the balloon industry I want to make sure you know that there are a lot of sacrifices that are made to grow a business that can replace a full time income. For many in the events industry, it means working weekends and taking time away from your family. My daughter was 4 when I bought the business. She learned at a young age how to place helium balloon centerpieces on tables…she couldn’t reach the middle but she could get them to the table for me! I know she has learned a lot from seeing her mom build a business, including if you set your mind to something you can achieve it. She has met amazing people from all over the world attending World Balloon Conventions with me. However, she also became a Daddy’s Girl as my husband is a teacher – so home by 4 pm everyday and off on weekends. He was her soccer coach when she was in church soccer, he took her to go shopping on the weekends for her school dances and cooked most of the meals while I was out working. Why am I sharing this? What does this have to do with YOU and your balloon business? When you are a business owner the way you build your business does not just effect you but it effects your spouse, family and friendships. Depending on the business model you choose depends on how much time you have for your “work life balance.” Balloons are fun and transform a space like nothing else can. It feels magical when you complete the job. However it is WORK! Building a full-time income SOLO takes more time than working a full time job for someone else when you get started! If you do not bring on a TEAM to help you build and grow you will risk burn out! I encourage you to read the book – or buy it on audio to listen while driving to your events! The Emyth Revisited, Why Most Small Businesses Don’t Work and What to do About it. Michael E Gerber If you would like help on your journey, check out the resources at BalloonCoach.com Subscribe to our monthly webinars the 4th Tuesday of each month, just $25 a month – no travel fees learn from the comfort of your home or office! (it’s OK if you cannot be on live, all the webinars are recorded for you to listen to in your member library. Want more support to reach your goals check out my coaching programs for one to one time to take action to Elevate Your Business! Take the Leap and Build YOUR WINGS on the way down! Your Partner in Success, Joette Giardina, CBA Mentor. Motivator. Speaker. Enjoy our free monthly ezine http://Elevated.Events
Create Raving Fans for your Balloon Decor!What do I mean by that? As you grow your business building a base of raving fans can make a HUGE DIFFERENCE in the time it takes for you to GROW to the level you desire. When I purchased my business in 2003, the previous owner had closed the store front, and after 2 years at home sold me the company. My first battle was to let people know we were still in business! Many people who had used us in the past were unaware we were still open for business since they often drove past the vacant storefront where Party People used to be! I became an active member of the local Chamber of Commerce in Lakeland, FL. ACTIVE is the key word, that does not mean you just pay your dues and pray people call you it just doesn’t happen that way. Steps I used to create Raving Fans for my balloon decor:
- I got a magnetic name tag with my name and company name on it to wear to events.
- Purchased some “business clothing” I love shorts and T-shirts, but knew I needed slacks and blouses for networking.
- ALWAYS have business cards with me at networking events: right pocket my cards, left pocket cards I get from others.
- Became an active member of the Chambers weekly Lunch Leads group.
- Picked up the phone and followed up with the leads I got.
- Brought balloon decor to the meeting for people to experience the decor in person – this is marketing.
- Served as a committee member for Chamber Events, and would STRETCH the small dollars they had for events.
- Providing decor at Chamber events (at a discount) gave me exposure I needed. It paid for the supply cost and key people did see the decor I could create. PLEASE NOTE: I’m not saying give everything away for free when you get started. I was very selective of when and where I would do decor at a discount. It allowed me to build my portfolio and get people to be FANS of my work!
- The right Raving Fans will serve as ambassadors for you and tell everyone they know about what you can do!